衣服库存堆积怎么办？Burberry的做法震惊我了
<p><span word="Burberry">Burberry</span> <span word="destroyed">destroyed</span> £28.6<span word="m">m</span> <span word="of">of</span> <span word="clothing">clothing</span> <span word="and">and</span> <span word="cosmetics">cosmetics</span> <span word="last">last</span> <span word="year">year</span> <span word="as">as</span> <span word="part">part</span> <span word="of">of</span> <span word="efforts">efforts</span> <span word="to">to</span> <span word="protect">protect</span> <span word="its">its</span> <span word="upmarket">upmarket</span> <span word="brand">brand</span> <span word="and">and</span> <span word="guard">guard</span> <span word="against">against</span> <span word="counterfeiting">counterfeiting</span>.</p><p>巴宝莉公司去年摧毁了2860万英镑的衣服和化妆品，作为努力保护其高端品牌并防止假冒的一种方法。</p><p><span word="The">The</span> <span word="luxury">luxury</span> <span word="British">British</span> <span word="label">label</span> <span word="incinerated">incinerated</span> <span word="the">the</span> <span word="equivalent">equivalent</span> <span word="of">of</span> 81,000 <span word="of">of</span> <span word="its">its</span> <span word="signature">signature</span> <span word="plaid">plaid</span> <span word="scarves">scarves</span>, <span word="according">according</span> <span word="to">to</span> <span word="its">its</span> <span word="latest">latest</span> <span word="annual">annual</span> <span word="accounts">accounts</span>, <span word="in">in</span> <span word="a">a</span> <span word="practice">practice</span> <span word="said">said</span> <span word="to">to</span> <span word="be">be</span> <span word="rife">rife</span> <span word="among">among</span> <span word="fashion">fashion</span> <span word="houses">houses</span>.</p><p>据该公司最新的年度报告显示，这家英国奢侈品牌焚烧了相当于8.1万件的标志性格子围巾，据说这种做法在时尚品牌中十分普遍。</p><p><span word="Industry">Industry</span> <span word="insiders">insiders</span> <span word="say">say</span> <span word="high">high</span>-<span word="end">end</span> <span word="brands">brands</span> <span word="burn">burn</span> <span word="unwanted">unwanted</span> <span word="stock">stock</span> <span word="to">to</span> <span word="prevent">prevent</span> <span word="their">their</span> <span word="clothes">clothes</span> <span word="being">being</span> <span word="sold">sold</span> <span word="at">at</span> <span word="knockdown">knockdown</span> <span word="prices">prices</span> <span word="and">and</span> <span word="worn">worn</span> <span word="by">by</span> <span word="the">the</span> “<span word="wrong">wrong</span> <span word="people">people</span>”.</p><p>业内人士表示，高端品牌会烧掉不需要的库存，以防止它们的衣服以低价出售，被“不适合的人”穿。</p><p><span word="But">But</span> <span word="the">the</span> <span word="fashion">fashion</span> <span word="houses">houses</span> <span word="say">say</span> <span word="surplus">surplus</span> <span word="goods">goods</span> <span word="are">are</span> <span word="incinerated">incinerated</span> <span word="to">to</span> <span word="prevent">prevent</span> <span word="them">them</span> <span word="falling">falling</span> <span word="into">into</span> <span word="the">the</span> <span word="hands">hands</span> <span word="of">of</span> <span word="counterfeiters">counterfeiters</span>.</p><p>但是时装公司说，为了防止他们落入制假者的手中，多余的物品被焚烧了。</p><p><span word="Burberry">Burberry</span> <span word="destroyed">destroyed</span> <span word="more">more</span> <span word="than">than</span> £90<span word="m">m</span> <span word="of">of</span> <span word="products">products</span> <span word="over">over</span> <span word="the">the</span> <span word="last">last</span> <span word="five">five</span> <span word="years">years</span>, <span word="and">and</span> <span word="the">the</span> <span word="amount">amount</span> <span word="burnt">burnt</span> <span word="annually">annually</span> <span word="has">has</span> <span word="increased">increased</span> <span word="dramatically">dramatically</span>.</p><p>在过去的五年里，巴宝莉公司摧毁了超过9千万英镑的产品，每年燃烧量也急剧增加。</p>
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