Influential bloggers set topics online
<p><span word="Download">Download</span></p><p><span word="China">China</span>'<span word="s">s</span> <span word="new">new</span> <span word="media">media</span> <span word="continues">continues</span> <span word="to">to</span> <span word="be">be</span> <span word="dominated">dominated</span> <span word="by">by</span> <span word="high">high</span>-<span word="profile">profile</span> <span word="users">users</span> <span word="in">in</span> 2013 <span word="despite">despite</span> <span word="the">the</span> <span word="country">country</span>'<span word="s">s</span> <span word="campaign">campaign</span> <span word="against">against</span> <span word="online">online</span> <span word="rumors">rumors</span>, <span word="a">a</span> <span word="report">report</span> <span word="by">by</span> <span word="a">a</span> <span word="government">government</span> <span word="think">think</span> <span word="tank">tank</span> <span word="shows">shows</span>.</p><p><span word="About">About</span> 300 <span word="high">high</span>-<span word="profile">profile</span> <span word="micro">micro</span>-<span word="bloggers">bloggers</span> <span word="play">play</span> <span word="a">a</span> <span word="part">part</span> <span word="in">in</span> <span word="setting">setting</span> <span word="topics">topics</span> <span word="on">on</span> <span word="the">the</span> <span word="Internet">Internet</span>, <span word="especially">especially</span> <span word="in">in</span> <span word="emergency">emergency</span> <span word="accidents">accidents</span> <span word="and">and</span> <span word="public">public</span> <span word="issues">issues</span>, <span word="according">according</span> <span word="to">to</span> <span word="a">a</span> <span word="report">report</span> <span word="released">released</span> <span word="by">by</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="Academy">Academy</span> <span word="of">of</span> <span word="Social">Social</span> <span word="Sciences">Sciences</span> <span word="on">on</span> <span word="Thursday">Thursday</span>.</p><p><span word="Their">Their</span> <span word="influence">influence</span> <span word="tends">tends</span> <span word="to">to</span> <span word="exceed">exceed</span> <span word="that">that</span> <span word="of">of</span> <span word="government">government</span> <span word="micro">micro</span> <span word="blogs">blogs</span> <span word="and">and</span> <span word="traditional">traditional</span> <span word="media">media</span>, <span word="according">according</span> <span word="to">to</span> <span word="the">the</span> <span word="report">report</span> <span word="in">in</span> <span word="the">the</span> <span word="Blue">Blue</span> <span word="Book">Book</span> <span word="of">of</span> <span word="China">China</span>'<span word="s">s</span> <span word="Society">Society</span>: <span word="Society">Society</span> <span word="of">of</span> <span word="China">China</span> <span word="Analysis">Analysis</span> <span word="and">and</span> <span word="Forecast">Forecast</span> (2017).</p><p>"<span word="Our">Our</span> <span word="report">report</span> <span word="found">found</span> <span word="that">that</span> <span word="at">at</span> <span word="least">least</span> <span word="one">one</span>-<span word="third">third</span> <span word="of">of</span> <span word="high">high</span>-<span word="profile">profile</span> <span word="users">users</span> <span word="play">play</span> <span word="crucial">crucial</span> <span word="roles">roles</span> <span word="in">in</span> <span word="the">the</span> <span word="launch">launch</span> <span word="of">of</span> <span word="some">some</span> <span word="online">online</span> <span word="campaigns">campaigns</span>, <span word="and">and</span> <span word="another">another</span> <span word="one">one</span>-<span word="third">third</span> <span word="play">play</span> <span word="a">a</span> <span word="part">part</span> <span word="in">in</span> <span word="it">it</span>," <span word="said">said</span> <span word="Shan">Shan</span> <span word="Xuegang">Xuegang</span>, <span word="deputy">deputy</span> <span word="secretary">secretary</span>-<span word="general">general</span> <span word="of">of</span> <span word="the">the</span> <span word="public">public</span> <span word="opinion">opinion</span> <span word="analysis">analysis</span> <span word="office">office</span> <span word="at">at</span> <span word="people">people</span>.<span word="com">com</span>.<span word="cn">cn</span>.</p><p><span word="Shan">Shan</span> <span word="cited">cited</span> <span word="the">the</span> <span word="campaign">campaign</span> <span word="to">to</span> <span word="rescue">rescue</span> <span word="street">street</span> <span word="children">children</span> <span word="and">and</span> <span word="abducted">abducted</span> <span word="children">children</span> <span word="on">on</span> <span word="the">the</span> <span word="Sina">Sina</span> <span word="Weibo">Weibo</span> <span word="micro">micro</span>-<span word="blogging">blogging</span> <span word="service">service</span>, <span word="a">a</span> <span word="Twitter">Twitter</span>-<span word="like">like</span> <span word="platform">platform</span> <span word="in">in</span> <span word="China">China</span>. <span word="The">The</span> <span word="campaign">campaign</span> <span word="was">was</span> <span word="promoted">promoted</span> <span word="by">by</span> <span word="a">a</span> <span word="number">number</span> <span word="of">of</span> <span word="high">high</span>-<span word="profile">profile</span> <span word="users">users</span> <span word="including">including</span> <span word="actors">actors</span> <span word="Yao">Yao</span> <span word="Chen">Chen</span> <span word="and">and</span> <span word="Zhao">Zhao</span> <span word="Wei">Wei</span> <span word="and">and</span> <span word="social">social</span> <span word="critic">critic</span> <span word="Li">Li</span> <span word="Chengpeng">Chengpeng</span>. <span word="Each">Each</span> <span word="online">online</span> <span word="celebrity">celebrity</span> <span word="has">has</span> <span word="more">more</span> <span word="than">than</span> 10 <span word="million">million</span> <span word="followers">followers</span>.</p><p><span word="The">The</span> <span word="high">high</span>-<span word="profile">profile</span> <span word="users">users</span> <span word="also">also</span> <span word="magnify">magnify</span> <span word="grassroots">grassroots</span> <span word="voices">voices</span> <span word="through">through</span> <span word="their">their</span> <span word="reposts">reposts</span> <span word="and">and</span> <span word="thus">thus</span> <span word="can">can</span> <span word="pose">pose</span> <span word="challenges">challenges</span> <span word="to">to</span> <span word="traditional">traditional</span> <span word="media">media</span>.</p><p>"<span word="Normally">Normally</span> <span word="a">a</span> <span word="micro">micro</span>-<span word="blogger">blogger</span> <span word="would">would</span> <span word="only">only</span> <span word="have">have</span> <span word="friends">friends</span> <span word="as">as</span> <span word="their">their</span> <span word="followers">followers</span> <span word="and">and</span> <span word="their">their</span> <span word="message">message</span> <span word="could">could</span> <span word="only">only</span> <span word="be">be</span> <span word="spread">spread</span> <span word="inside">inside</span> <span word="a">a</span> <span word="circle">circle</span>. <span word="However">However</span>, <span word="if">if</span> <span word="the">the</span> <span word="message">message</span> <span word="is">is</span> <span word="reposted">reposted</span> <span word="by">by</span> <span word="a">a</span> <span word="high">high</span>-<span word="profile">profile</span> <span word="user">user</span>, <span word="it">it</span> <span word="could">could</span> <span word="be">be</span> <span word="seen">seen</span> <span word="by">by</span> <span word="thousands">thousands</span>," <span word="Shan">Shan</span> <span word="said">said</span>.</p>
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