Museums look to innovation for future
<p><span word="Download">Download</span></p><p><span word="Museums">Museums</span> <span word="should">should</span> <span word="no">no</span> <span word="longer">longer</span> <span word="be">be</span> <span word="thought">thought</span> <span word="of">of</span> <span word="as">as</span> <span word="reinforced">reinforced</span> <span word="concrete">concrete</span> <span word="buildings">buildings</span> <span word="housing">housing</span> <span word="inanimate">inanimate</span> <span word="objects">objects</span> <span word="in">in</span> <span word="glass">glass</span> <span word="cases">cases</span>, <span word="but">but</span> <span word="should">should</span> <span word="instead">instead</span> <span word="focus">focus</span> <span word="on">on</span> <span word="interacting">interacting</span> <span word="with">with</span> <span word="visitors">visitors</span> <span word="and">and</span> <span word="raising">raising</span> <span word="revenue">revenue</span>, <span word="according">according</span> <span word="to">to</span> <span word="a">a</span> <span word="seminar">seminar</span> <span word="in">in</span> <span word="Beijing">Beijing</span>.</p><p>"<span word="Museums">Museums</span> <span word="and">and</span> <span word="Cultural">Cultural</span> <span word="and">and</span> <span word="Creative">Creative</span> <span word="Development">Development</span> <span word="Communication">Communication</span>" <span word="was">was</span> <span word="held">held</span> <span word="at">at</span> <span word="Palace">Palace</span> <span word="Museum">Museum</span> <span word="on">on</span> <span word="Nov">Nov</span> 5.</p><p><span word="Co">Co</span>-<span word="hosted">hosted</span> <span word="by">by</span> <span word="the">the</span> <span word="Beijing">Beijing</span> <span word="Municipal">Municipal</span> <span word="Administration">Administration</span> <span word="of">of</span> <span word="Cultural">Cultural</span> <span word="Heritage">Heritage</span> <span word="and">and</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="Museum">Museum</span> <span word="Society">Society</span>, <span word="the">the</span> <span word="seminar">seminar</span> <span word="explored">explored</span> <span word="issues">issues</span> <span word="around">around</span> <span word="the">the</span> "<span word="cultural">cultural</span> <span word="and">and</span> <span word="creative">creative</span> <span word="industry">industry</span> <span word="chain">chain</span>" <span word="for">for</span> <span word="museums">museums</span>, <span word="with">with</span> <span word="international">international</span> <span word="specialists">specialists</span>.</p><p><span word="The">The</span> <span word="challenge">challenge</span> <span word="facing">facing</span> <span word="museums">museums</span> <span word="is">is</span> <span word="how">how</span> <span word="to">to</span> <span word="translate">translate</span> <span word="their">their</span> <span word="offerings">offerings</span> <span word="into">into</span> <span word="a">a</span> <span word="revenue">revenue</span> <span word="stream">stream</span>, <span word="either">either</span> <span word="through">through</span> <span word="ticket">ticket</span> <span word="sales">sales</span> <span word="or">or</span> <span word="souvenirs">souvenirs</span>.</p><p><span word="Xiang">Xiang</span> <span word="Yong">Yong</span>, <span word="deputy">deputy</span> <span word="director">director</span> <span word="of">of</span> <span word="Peking">Peking</span> <span word="University">University</span>'<span word="s">s</span> <span word="Institute">Institute</span> <span word="for">for</span> <span word="Cultural">Cultural</span> <span word="Industries">Industries</span>, <span word="believes">believes</span> <span word="a">a</span> <span word="museum">museum</span> <span word="artifact">artifact</span> <span word="has">has</span> <span word="three">three</span> <span word="core">core</span> <span word="values">values</span>: <span word="worship">worship</span>, <span word="demonstration">demonstration</span> <span word="and">and</span> <span word="interaction">interaction</span>.</p><p>"<span word="For">For</span> <span word="example">example</span>, <span word="there">there</span> <span word="is">is</span> <span word="only">only</span> <span word="one">one</span> <span word="Mona">Mona</span> <span word="Lisa">Lisa</span> <span word="in">in</span> <span word="the">the</span> <span word="world">world</span>. <span word="Its">Its</span> <span word="rarity">rarity</span> <span word="creates">creates</span> <span word="the">the</span> '<span word="worship">worship</span> <span word="effect">effect</span>' <span word="on">on</span> <span word="the">the</span> <span word="audience">audience</span>. <span word="They">They</span> <span word="want">want</span> <span word="to">to</span> <span word="interact">interact</span> <span word="with">with</span> <span word="the">the</span> <span word="masterpiece">masterpiece</span> <span word="and">and</span> <span word="take">take</span> <span word="souvenirs">souvenirs</span> <span word="home">home</span> <span word="rather">rather</span> <span word="than">than</span> <span word="just">just</span> <span word="seeing">seeing</span> <span word="it">it</span>," <span word="Xiang">Xiang</span> <span word="said">said</span>.</p><p>"<span word="So">So</span> <span word="the">the</span> <span word="key">key</span> <span word="is">is</span> <span word="really">really</span> <span word="about">about</span> <span word="how">how</span> <span word="to">to</span> <span word="transfer">transfer</span> <span word="the">the</span> <span word="three">three</span> <span word="values">values</span> <span word="into">into</span> <span word="economic">economic</span> <span word="value">value</span>."</p><p><span word="Xiang">Xiang</span> <span word="identified">identified</span> <span word="Yilan">Yilan</span> <span word="county">county</span> <span word="in">in</span> <span word="northeast">northeast</span> <span word="Taiwan">Taiwan</span> <span word="as">as</span> <span word="a">a</span> <span word="successful">successful</span> <span word="example">example</span>.</p><p><span word="Yilan">Yilan</span> <span word="once">once</span> <span word="suffered">suffered</span> <span word="from">from</span> <span word="pollution">pollution</span> <span word="and">and</span> <span word="economic">economic</span> <span word="problems">problems</span> <span word="related">related</span> <span word="to">to</span> <span word="traffic">traffic</span> <span word="congestion">congestion</span>. <span word="Since">Since</span> <span word="the">the</span> 1980<span word="s">s</span>, <span word="however">however</span>, <span word="the">the</span> <span word="county">county</span> <span word="has">has</span> <span word="brought">brought</span> <span word="polluting">polluting</span> <span word="factories">factories</span> <span word="under">under</span> <span word="control">control</span> <span word="while">while</span> <span word="developing">developing</span> <span word="new">new</span>-<span word="concept">concept</span> <span word="eco">eco</span>-<span word="museums">museums</span> <span word="that">that</span> <span word="include">include</span> <span word="among">among</span> <span word="their">their</span> <span word="exhibits">exhibits</span> <span word="depictions">depictions</span> <span word="of">of</span> <span word="nature">nature</span>, <span word="farms">farms</span>, <span word="villages">villages</span> <span word="and">and</span> <span word="architecture">architecture</span>.</p>
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