Lenovo's new secret weapon: Hollywood star
<p><span word="Download">Download</span></p><p><span word="Meet">Meet</span> <span word="Lenovo">Lenovo</span> <span word="Group">Group</span>'<span word="s">s</span> <span word="newest">newest</span> <span word="employee">employee</span>: <span word="American">American</span> <span word="sitcom">sitcom</span> <span word="sensation">sensation</span> <span word="Ashton">Ashton</span> <span word="Kutcher">Kutcher</span>.</p><p><span word="The">The</span> <span word="world">world</span>'<span word="s">s</span> <span word="largest">largest</span> <span word="personal">personal</span> <span word="computer">computer</span> <span word="maker">maker</span> <span word="said">said</span> <span word="on">on</span> <span word="Tuesday">Tuesday</span> <span word="that">that</span> <span word="the">the</span> 35-<span word="year">year</span>-<span word="old">old</span> <span word="star">star</span> <span word="is">is</span> <span word="joining">joining</span> <span word="Lenovo">Lenovo</span> <span word="as">as</span> <span word="a">a</span> <span word="product">product</span> <span word="engineer">engineer</span>.</p><p><span word="His">His</span> <span word="job">job</span> <span word="is">is</span> <span word="to">to</span> <span word="help">help</span> <span word="the">the</span> <span word="company">company</span>'<span word="s">s</span> <span word="young">young</span> <span word="tablet">tablet</span> <span word="team">team</span> <span word="develop">develop</span> <span word="products">products</span> <span word="that">that</span> <span word="can">can</span> <span word="compete">compete</span> <span word="with">with</span> <span word="Apple">Apple</span> <span word="Inc">Inc</span>'<span word="s">s</span> <span word="iPad">iPad</span> <span word="series">series</span>.</p><p><span word="Chief">Chief</span> <span word="Marketing">Marketing</span> <span word="Officer">Officer</span> <span word="David">David</span> <span word="Roman">Roman</span> <span word="said">said</span> <span word="at">at</span> <span word="a">a</span> <span word="Los">Los</span> <span word="Angeles">Angeles</span> <span word="news">news</span> <span word="conference">conference</span> <span word="that">that</span> <span word="the">the</span> <span word="actor">actor</span>/<span word="entrepreneur">entrepreneur</span> <span word="will">will</span> <span word="provide">provide</span> <span word="input">input</span> <span word="on">on</span> <span word="design">design</span>, <span word="specifications">specifications</span>, <span word="software">software</span> <span word="and">and</span> <span word="usage">usage</span> <span word="scenarios">scenarios</span>.</p><p><span word="Details">Details</span> <span word="of">of</span> <span word="the">the</span> <span word="contract">contract</span> <span word="weren">weren</span>'<span word="t">t</span> <span word="divulged">divulged</span>.</p><p><span word="The">The</span> <span word="Beijing">Beijing</span>-<span word="based">based</span> <span word="company">company</span> <span word="also">also</span> <span word="is">is</span> <span word="likely">likely</span> <span word="to">to</span> <span word="unveil">unveil</span> <span word="an">an</span> "<span word="AK">AK</span>" <span word="branded">branded</span> <span word="product">product</span> <span word="next">next</span> <span word="year">year</span>, <span word="featuring">featuring</span> <span word="Kutcher">Kutcher</span>'<span word="s">s</span> <span word="design">design</span> <span word="ideas">ideas</span>, <span word="according">according</span> <span word="to">to</span> <span word="a">a</span> <span word="person">person</span> <span word="familiar">familiar</span> <span word="with">with</span> <span word="the">the</span> <span word="project">project</span>.</p><p><span word="James">James</span> <span word="Wang">Wang</span>, <span word="an">an</span> <span word="analyst">analyst</span> <span word="at">at</span> <span word="Shanghai">Shanghai</span>-<span word="based">based</span> <span word="consulting">consulting</span> <span word="firm">firm</span> <span word="Canalys">Canalys</span>, <span word="said">said</span> <span word="hiring">hiring</span> <span word="Kutcher">Kutcher</span> <span word="is">is</span> <span word="a">a</span> <span word="smart">smart</span> <span word="branding">branding</span> <span word="move">move</span>.</p><p>"<span word="Lenovo">Lenovo</span> <span word="is">is</span> <span word="a">a</span> <span word="company">company</span> <span word="with">with</span> <span word="global">global</span> <span word="vision">vision</span>. <span word="It">It</span> <span word="is">is</span> <span word="quickly">quickly</span> <span word="adopting">adopting</span> <span word="marketing">marketing</span> <span word="skills">skills</span> <span word="from">from</span> <span word="overseas">overseas</span> <span word="companies">companies</span>, <span word="and">and</span> <span word="Kutcher">Kutcher</span> <span word="will">will</span> <span word="help">help</span> <span word="the">the</span> <span word="company">company</span> <span word="boost">boost</span> <span word="brand">brand</span> <span word="awareness">awareness</span> <span word="in">in</span> <span word="developed">developed</span> <span word="markets">markets</span>," <span word="Wang">Wang</span> <span word="said">said</span>.</p><p><span word="Lenovo">Lenovo</span> <span word="is">is</span> <span word="not">not</span> <span word="the">the</span> <span word="first">first</span> <span word="tech">tech</span> <span word="company">company</span> <span word="to">to</span> <span word="hire">hire</span> <span word="a">a</span> <span word="celebrity">celebrity</span>.</p><p><span word="In">In</span> <span word="January">January</span>, <span word="BlackBerry">BlackBerry</span> <span word="hired">hired</span> <span word="pop">pop</span> <span word="singer">singer</span> <span word="Alicia">Alicia</span> <span word="Keys">Keys</span> <span word="as">as</span> <span word="global">global</span> <span word="creative">creative</span> <span word="director">director</span>. <span word="And">And</span> <span word="US">US</span> <span word="consumer">consumer</span> <span word="electronics">electronics</span> <span word="provider">provider</span> <span word="Polaroid">Polaroid</span> <span word="Corp">Corp</span> <span word="found">found</span> <span word="Lady">Lady</span> <span word="Gaga">Gaga</span> <span word="a">a</span> <span word="similar">similar</span> <span word="spot">spot</span> <span word="on">on</span> <span word="its">its</span> <span word="design">design</span> <span word="team">team</span>.</p><p><span word="But">But</span> <span word="Kutcher">Kutcher</span> <span word="probably">probably</span> <span word="is">is</span> <span word="the">the</span> <span word="most">most</span> <span word="technology">technology</span>-<span word="savvy">savvy</span> <span word="star">star</span> <span word="in">in</span> <span word="any">any</span> <span word="electronics">electronics</span> <span word="firm">firm</span>'<span word="s">s</span> <span word="employees">employees</span>.</p>
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