Buyers lured by local goods
<p><span word="Download">Download</span></p><p><span word="Chinese">Chinese</span> <span word="customers">customers</span> <span word="are">are</span> <span word="no">no</span> <span word="longer">longer</span> <span word="swayed">swayed</span> <span word="by">by</span> <span word="the">the</span> <span word="lure">lure</span> <span word="of">of</span> <span word="foreign">foreign</span> <span word="brands">brands</span> <span word="and">and</span> <span word="would">would</span> <span word="instead">instead</span> <span word="prefer">prefer</span> <span word="to">to</span> <span word="buy">buy</span> <span word="more">more</span> <span word="brands">brands</span> <span word="that">that</span> <span word="are">are</span> <span word="made">made</span> <span word="in">in</span> <span word="China">China</span>, <span word="a">a</span> <span word="survey">survey</span> <span word="said">said</span>.</p><p><span word="According">According</span> <span word="to">to</span> <span word="the">the</span> 2013 <span word="China">China</span> <span word="customers">customers</span>' <span word="loyalty">loyalty</span> <span word="study">study</span> <span word="conducted">conducted</span> <span word="by">by</span> <span word="marketing">marketing</span> <span word="research">research</span> <span word="firm">firm</span> <span word="Epsilon">Epsilon</span>, <span word="six">six</span> <span word="out">out</span> <span word="of">of</span> <span word="the">the</span> 10 <span word="Chinese">Chinese</span> <span word="respondents">respondents</span> <span word="endorsed">endorsed</span> <span word="foreign">foreign</span> <span word="brands">brands</span>. <span word="However">However</span>, <span word="there">there</span> <span word="is">is</span> <span word="a">a</span> <span word="growing">growing</span> <span word="preference">preference</span> <span word="to">to</span> <span word="buy">buy</span> <span word="products">products</span> <span word="that">that</span> <span word="are">are</span> <span word="made">made</span> <span word="in">in</span> <span word="China">China</span>. <span word="Local">Local</span>-<span word="brand">brand</span> <span word="supporters">supporters</span> <span word="have">have</span> <span word="grown">grown</span> <span word="to">to</span> 43 <span word="percent">percent</span> <span word="from">from</span> 31<span word="percent">percent</span> <span word="in">in</span> 2011, <span word="the">the</span> <span word="report">report</span> <span word="said">said</span>.</p><p><span word="Such">Such</span> <span word="trends">trends</span> <span word="are">are</span> <span word="already">already</span> <span word="visible">visible</span> <span word="in">in</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="fashion">fashion</span> <span word="industry">industry</span>. <span word="In">In</span> <span word="March">March</span>, <span word="China">China</span>'<span word="s">s</span> <span word="first">first</span> <span word="lady">lady</span> <span word="Peng">Peng</span> <span word="Liyuan">Liyuan</span> <span word="sparked">sparked</span> <span word="off">off</span> <span word="a">a</span> <span word="craze">craze</span> <span word="for">for</span> <span word="Chinese">Chinese</span> <span word="brands">brands</span> <span word="after">after</span> <span word="dressing">dressing</span> <span word="up">up</span> <span word="in">in</span> <span word="Chinese">Chinese</span>-<span word="made">made</span> <span word="apparel">apparel</span> <span word="for">for</span> <span word="diplomatic">diplomatic</span> <span word="visits">visits</span>.</p><p><span word="Her">Her</span> <span word="elegant">elegant</span> <span word="dressing">dressing</span> <span word="code">code</span> <span word="was">was</span> <span word="dubbed">dubbed</span> <span word="by">by</span> <span word="netizens">netizens</span> <span word="as">as</span> "<span word="Liyuan">Liyuan</span> <span word="style">style</span>". <span word="Analysts">Analysts</span> <span word="argued">argued</span> <span word="that">that</span> <span word="Peng">Peng</span>'<span word="s">s</span> <span word="support">support</span> <span word="for">for</span> <span word="domestic">domestic</span> <span word="labels">labels</span> <span word="had">had</span> <span word="stirred">stirred</span> <span word="interest">interest</span> <span word="in">in</span> <span word="local">local</span> <span word="products">products</span> <span word="and">and</span> <span word="also">also</span> <span word="helped">helped</span> <span word="attach">attach</span> <span word="a">a</span> <span word="new">new</span>, <span word="sophisticated">sophisticated</span> <span word="image">image</span> <span word="to">to</span> <span word="Chinese">Chinese</span>-<span word="made">made</span> <span word="clothes">clothes</span>.</p><p>"<span word="Since">Since</span> <span word="local">local</span> <span word="brands">brands</span> <span word="started">started</span> <span word="to">to</span> <span word="improve">improve</span> <span word="quality">quality</span>, <span word="establish">establish</span> <span word="appeal">appeal</span> <span word="and">and</span> <span word="step">step</span> <span word="up">up</span> <span word="their">their</span> <span word="sophistication">sophistication</span>, <span word="they">they</span> <span word="have">have</span> <span word="garnered">garnered</span> <span word="a">a</span> <span word="bigger">bigger</span> <span word="share">share</span> <span word="from">from</span> <span word="Chinese">Chinese</span> <span word="shoppers">shoppers</span>," <span word="said">said</span> <span word="Viven">Viven</span> <span word="Deng">Deng</span>, <span word="client">client</span> <span word="services">services</span> <span word="director">director</span> <span word="of">of</span> <span word="Epsilon">Epsilon</span> <span word="China">China</span>.</p><p><span word="Chinese">Chinese</span> <span word="brands">brands</span> <span word="have">have</span> <span word="started">started</span> <span word="to">to</span> <span word="win">win</span> <span word="hearts">hearts</span> <span word="not">not</span> <span word="only">only</span> <span word="from">from</span> <span word="buyers">buyers</span> <span word="pursuing">pursuing</span> <span word="extensive">extensive</span> <span word="product">product</span> <span word="features">features</span>, <span word="but">but</span> <span word="also">also</span> <span word="from">from</span> <span word="picky">picky</span> <span word="local">local</span> <span word="consumers">consumers</span> <span word="who">who</span> <span word="previously">previously</span> <span word="stuck">stuck</span> <span word="to">to</span> <span word="foreign">foreign</span> <span word="labels">labels</span>, <span word="she">she</span> <span word="added">added</span>.</p><p><span word="Qi">Qi</span> <span word="Lulu">Lulu</span>, <span word="a">a</span> <span word="Beijing">Beijing</span> <span word="college">college</span> <span word="student">student</span>, <span word="who">who</span> <span word="used">used</span> <span word="to">to</span> <span word="be">be</span> <span word="a">a</span> <span word="customer">customer</span> <span word="of">of</span> <span word="leading">leading</span> <span word="international">international</span> <span word="clothing">clothing</span> <span word="brands">brands</span> <span word="such">such</span> <span word="as">as</span> <span word="Burberry">Burberry</span> <span word="and">and</span> <span word="Polo">Polo</span> <span word="Ralph">Ralph</span> <span word="Lauren">Lauren</span>, <span word="said">said</span> <span word="she">she</span> <span word="now">now</span> <span word="focuses">focuses</span> <span word="more">more</span> <span word="on">on</span> <span word="local">local</span> <span word="brands">brands</span>.</p>
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