Charm offensive?
<p><span word="Reader">Reader</span> <span word="question">question</span>:</p><p><span word="What">What</span> <span word="does">does</span> <span word="it">it</span> <span word="mean">mean</span> <span word="when">when</span> <span word="they">they</span> <span word="say">say</span> <span word="someone">someone</span> <span word="goes">goes</span> <span word="on">on</span> <span word="a">a</span> “<span word="charm">charm</span> <span word="offensive">offensive</span>”?</p><p><span word="My">My</span> <span word="comments">comments</span>:</p><p><span word="How">How</span> <span word="can">can</span> <span word="someone">someone</span>'<span word="s">s</span> <span word="charm">charm</span> <span word="be">be</span> <span word="offensive">offensive</span>? <span word="I">I</span> <span word="get">get</span> <span word="you">you</span>.</p><p><span word="A">A</span> <span word="charm">charm</span> <span word="offensive">offensive</span> <span word="is">is</span> <span word="not">not</span> <span word="the">the</span> <span word="usual">usual</span> <span word="offensive">offensive</span>, <span word="i">i</span>.<span word="e">e</span>. <span word="a">a</span> <span word="military">military</span> <span word="attack">attack</span>. <span word="Therefore">Therefore</span>, <span word="it">it</span> <span word="is">is</span> <span word="not">not</span> (<span word="meant">meant</span> <span word="to">to</span> <span word="be">be</span>) <span word="offensive">offensive</span>, <span word="i">i</span>.<span word="e">e</span>. <span word="disgusting">disgusting</span> <span word="or">or</span> <span word="repulsive">repulsive</span>.</p><p><span word="A">A</span> <span word="charm">charm</span> <span word="offensive">offensive</span>, <span word="on">on</span> <span word="the">the</span> <span word="other">other</span> <span word="hand">hand</span>, <span word="is">is</span> <span word="a">a</span> <span word="public">public</span> <span word="relations">relations</span> <span word="stunt">stunt</span> – <span word="or">or</span> <span word="rather">rather</span> <span word="campaign">campaign</span>, <span word="in">in</span> <span word="the">the</span> <span word="sense">sense</span> <span word="of">of</span> <span word="a">a</span> <span word="military">military</span> <span word="campaign">campaign</span>.</p><p><span word="It">It</span> <span word="is">is</span> <span word="called">called</span> <span word="an">an</span> <span word="offensive">offensive</span> <span word="because">because</span> <span word="a">a</span> <span word="charm">charm</span> <span word="offensive">offensive</span> <span word="shares">shares</span> <span word="the">the</span> <span word="similar">similar</span> <span word="sense">sense</span> <span word="of">of</span> <span word="being">being</span> <span word="aggressive">aggressive</span>. <span word="Someone">Someone</span> <span word="who">who</span> <span word="launches">launches</span> <span word="a">a</span> <span word="charm">charm</span> <span word="offensive">offensive</span> <span word="is">is</span> <span word="in">in</span> <span word="an">an</span> <span word="attacking">attacking</span> <span word="mode">mode</span>, <span word="you">you</span> <span word="see">see</span>. <span word="He">He</span> <span word="or">or</span> <span word="she">she</span> <span word="is">is</span> <span word="relentless">relentless</span> <span word="and">and</span> <span word="they">they</span> <span word="want">want</span> <span word="to">to</span> <span word="win">win</span> <span word="at">at</span> <span word="all">all</span> <span word="cost">cost</span> – <span word="as">as</span> <span word="if">if</span> <span word="they">they</span>'<span word="re">re</span> <span word="fighting">fighting</span> <span word="to">to</span> <span word="win">win</span> <span word="a">a</span> <span word="war">war</span>.</p><p><span word="Only">Only</span> <span word="that">that</span> <span word="they">they</span>'<span word="re">re</span> <span word="using">using</span> <span word="their">their</span> <span word="charisma">charisma</span> (<span word="charm">charm</span>) <span word="as">as</span> <span word="a">a</span> <span word="weapon">weapon</span> <span word="instead">instead</span> <span word="of">of</span> <span word="bullets">bullets</span> <span word="and">and</span> <span word="bombs">bombs</span>.</p><p><span word="This">This</span> <span word="military">military</span> <span word="connotation">connotation</span> <span word="is">is</span> <span word="unmistakable">unmistakable</span> <span word="as">as</span> <span word="it">it</span> <span word="was">was</span> <span word="in">in</span> <span word="the">the</span> <span word="context">context</span> <span word="of">of</span> <span word="the">the</span> <span word="Cold">Cold</span> <span word="War">War</span> <span word="that">that</span> <span word="the">the</span> <span word="words">words</span> <span word="of">of</span> “<span word="charm">charm</span>” <span word="and">and</span> “<span word="offensive">offensive</span>” <span word="were">were</span> <span word="put">put</span> <span word="side">side</span> <span word="by">by</span> <span word="side">side</span> <span word="in">in</span> <span word="the">the</span> <span word="first">first</span> <span word="place">place</span>, <span word="I">I</span> <span word="mean">mean</span>, <span word="for">for</span> <span word="the">the</span> <span word="first">first</span> <span word="time">time</span>. <span word="According">According</span> <span word="to">to</span> <span word="Phrase">Phrase</span>.<span word="org">org</span>.<span word="uk">uk</span>, <span word="the">the</span> <span word="phrase">phrase</span> <span word="was">was</span> <span word="first">first</span> <span word="used">used</span> <span word="in">in</span> <span word="the">the</span> <span word="California">California</span> <span word="newspaper">newspaper</span> <span word="The">The</span> <span word="Fresno">Fresno</span> <span word="Bee">Bee</span> <span word="Republican">Republican</span>, <span word="October">October</span> 1956:</p><p><span word="War">War</span> <span word="is">is</span> <span word="no">no</span> <span word="longer">longer</span> <span word="just">just</span> <span word="around">around</span> <span word="the">the</span> <span word="corner">corner</span>. [<span word="General">General</span> <span word="Alfred">Alfred</span> <span word="M">M</span>.] <span word="Gruenther">Gruenther</span> <span word="warned">warned</span>, <span word="though">though</span>, <span word="that">that</span> <span word="after">after</span> <span word="the">the</span> “<span word="launching">launching</span> <span word="of">of</span> <span word="the">the</span> <span word="Russian">Russian</span> <span word="charm">charm</span> <span word="offensive">offensive</span>, <span word="there">there</span> <span word="is">is</span> <span word="a">a</span> <span word="danger">danger</span> <span word="of">of</span> <span word="the">the</span> <span word="democracies">democracies</span> <span word="relaxing">relaxing</span> <span word="their">their</span> <span word="vigilance">vigilance</span>.”</p><p><span word="Okay">Okay</span>?</p><p><span word="Okay">Okay</span>, <span word="so">so</span> <span word="remember">remember</span> <span word="to">to</span> <span word="use">use</span> <span word="this">this</span> <span word="phrase">phrase</span> <span word="on">on</span> <span word="people">people</span> <span word="who">who</span> <span word="are">are</span> <span word="ultra">ultra</span> <span word="aggressive">aggressive</span> <span word="in">in</span> <span word="being">being</span> <span word="charming">charming</span> <span word="and">and</span> <span word="adorable">adorable</span> <span word="while">while</span> <span word="trying">trying</span> <span word="to">to</span> <span word="please">please</span> <span word="others">others</span>, <span word="like">like</span>, <span word="doing">doing</span> <span word="something">something</span> <span word="they">they</span> <span word="or">or</span> <span word="anyone">anyone</span> <span word="won">won</span>'<span word="t">t</span> <span word="normally">normally</span> <span word="do">do</span>.</p>
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