Road map to get back to profitability?
<p><span word="Reader">Reader</span> <span word="question">question</span>:</p><p><span word="Please">Please</span> <span word="explain">explain</span> “<span word="road">road</span> <span word="map">map</span>” <span word="in">in</span> <span word="this">this</span> <span word="sentence">sentence</span>: <span word="We">We</span> <span word="have">have</span> <span word="a">a</span> <span word="road">road</span> <span word="map">map</span> <span word="to">to</span> <span word="get">get</span> <span word="back">back</span> <span word="to">to</span> <span word="profitability">profitability</span>.</p><p><span word="My">My</span> <span word="comments">comments</span>:</p><p><span word="They">They</span> <span word="have">have</span> <span word="a">a</span> <span word="detailed">detailed</span> <span word="plan">plan</span>, <span word="in">in</span> <span word="other">other</span> <span word="words">words</span>.</p><p><span word="A">A</span> <span word="road">road</span> <span word="map">map</span> <span word="here">here</span> <span word="is">is</span> <span word="a">a</span> <span word="metaphor">metaphor</span>. <span word="What">What</span> <span word="they">they</span> <span word="have">have</span> <span word="is">is</span> <span word="not">not</span> <span word="a">a</span> <span word="map">map</span> <span word="of">of</span> <span word="roads">roads</span>, <span word="but">but</span> <span word="instead">instead</span> <span word="a">a</span> <span word="clear">clear</span> <span word="and">and</span> <span word="detailed">detailed</span> <span word="business">business</span> <span word="plan">plan</span> <span word="to">to</span> <span word="get">get</span> <span word="back">back</span> <span word="to">to</span> <span word="profitability">profitability</span>.</p><p><span word="Suppose">Suppose</span> <span word="the">the</span> <span word="company">company</span>’<span word="s">s</span> <span word="been">been</span> <span word="losing">losing</span> <span word="money">money</span> <span word="and">and</span> <span word="are">are</span> <span word="now">now</span> <span word="looking">looking</span> <span word="for">for</span> <span word="more">more</span> <span word="money">money</span> <span word="from">from</span> <span word="the">the</span> <span word="bank">bank</span> <span word="to">to</span> <span word="keep">keep</span> <span word="them">them</span> <span word="afloat">afloat</span>. <span word="The">The</span> <span word="bank">bank</span> <span word="doesn">doesn</span>’<span word="t">t</span> <span word="want">want</span> <span word="to">to</span> <span word="keep">keep</span> <span word="lending">lending</span> <span word="to">to</span> <span word="this">this</span> <span word="company">company</span>, <span word="of">of</span> <span word="course">course</span>, <span word="for">for</span> <span word="obvious">obvious</span> <span word="reasons">reasons</span> – <span word="the">the</span> <span word="bank">bank</span> <span word="runs">runs</span> <span word="the">the</span> <span word="risk">risk</span> <span word="of">of</span> <span word="losing">losing</span> <span word="a">a</span> <span word="lot">lot</span> <span word="if">if</span> <span word="this">this</span> <span word="company">company</span> <span word="one">one</span> <span word="day">day</span>, <span word="say">say</span>, <span word="goes">goes</span> <span word="bankrupt">bankrupt</span>. <span word="In">In</span> <span word="this">this</span> <span word="situation">situation</span>, <span word="what">what</span> <span word="the">the</span> <span word="company">company</span> <span word="needs">needs</span> <span word="is">is</span> <span word="a">a</span> <span word="road">road</span> <span word="map">map</span> <span word="to">to</span> <span word="profitability">profitability</span> <span word="in">in</span> <span word="order">order</span> <span word="to">to</span> <span word="convince">convince</span> <span word="the">the</span> <span word="bank">bank</span> <span word="to">to</span> <span word="lend">lend</span> <span word="them">them</span> <span word="more">more</span> <span word="money">money</span>.</p><p><span word="Back">Back</span> <span word="to">to</span> <span word="the">the</span> <span word="road">road</span> <span word="map">map</span>. <span word="A">A</span> <span word="road">road</span> <span word="map">map</span>, <span word="as">as</span> <span word="name">name</span> <span word="suggests">suggests</span>, <span word="is">is</span> <span word="a">a</span> <span word="map">map</span> <span word="that">that</span> <span word="lists">lists</span> <span word="all">all</span> <span word="the">the</span> <span word="roads">roads</span>, <span word="high">high</span> <span word="ways">ways</span> <span word="and">and</span> <span word="streets">streets</span> <span word="in">in</span> <span word="a">a</span> <span word="region">region</span> <span word="or">or</span> <span word="country">country</span>. <span word="Now">Now</span> <span word="if">if</span> <span word="you">you</span> <span word="are">are</span> <span word="a">a</span> <span word="traveler">traveler</span> <span word="into">into</span> <span word="a">a</span> <span word="new">new</span> <span word="territory">territory</span>, <span word="you">you</span>’<span word="ll">ll</span> <span word="need">need</span> <span word="a">a</span> <span word="road">road</span> <span word="map">map</span> <span word="in">in</span> <span word="the">the</span> <span word="literal">literal</span> <span word="sense">sense</span>. <span word="A">A</span> <span word="road">road</span> <span word="map">map</span> <span word="allows">allows</span> <span word="you">you</span> <span word="to">to</span> <span word="know">know</span> <span word="which">which</span> <span word="routes">routes</span> <span word="to">to</span> <span word="take">take</span> <span word="to">to</span> <span word="get">get</span> <span word="to">to</span> <span word="where">where</span> <span word="you">you</span> <span word="want">want</span> <span word="to">to</span> <span word="go">go</span>. <span word="Without">Without</span> <span word="a">a</span> <span word="road">road</span> <span word="map">map</span>, <span word="as">as</span> <span word="you">you</span> <span word="can">can</span> <span word="imagine">imagine</span>, <span word="you">you</span>’<span word="ll">ll</span> <span word="be">be</span> <span word="just">just</span> <span word="be">be</span> <span word="wandering">wandering</span> – <span word="without">without</span> <span word="getting">getting</span> <span word="anywhere">anywhere</span> <span word="in">in</span> <span word="particular">particular</span>. <span word="Without">Without</span> <span word="a">a</span> <span word="road">road</span> <span word="map">map</span>, <span word="that">that</span> <span word="is">is</span>, <span word="you">you</span> <span word="may">may</span> <span word="never">never</span> <span word="reach">reach</span> <span word="your">your</span> <span word="destination">destination</span>. <span word="Without">Without</span> <span word="a">a</span> <span word="map">map</span>, <span word="sooner">sooner</span> <span word="or">or</span> <span word="later">later</span>, <span word="you">you</span>’<span word="ll">ll</span> <span word="find">find</span> <span word="yourself">yourself</span> <span word="in">in</span> <span word="the">the</span> <span word="middle">middle</span> <span word="of">of</span> <span word="nowhere">nowhere</span>.</p><p><span word="Without">Without</span> <span word="a">a</span> <span word="road">road</span> <span word="map">map</span>, <span word="in">in</span> <span word="short">short</span>, <span word="you">you</span>’<span word="ve">ve</span> <span word="got">got</span> <span word="to">to</span> <span word="have">have</span> <span word="GPS">GPS</span>.</p><p><span word="I">I</span>’<span word="m">m</span> <span word="kidding">kidding</span>, <span word="of">of</span> <span word="course">course</span>, <span word="as">as</span> <span word="I">I</span> <span word="am">am</span> <span word="not">not</span> <span word="one">one</span> <span word="who">who</span> <span word="puts">puts</span> <span word="a">a</span> <span word="lot">lot</span> <span word="of">of</span> <span word="store">store</span> <span word="by">by</span> <span word="technology">technology</span>. <span word="Even">Even</span> <span word="if">if</span> <span word="you">you</span> <span word="do">do</span> <span word="trust">trust</span> <span word="GPS">GPS</span>, <span word="come">come</span> <span word="to">to</span> <span word="think">think</span> <span word="of">of</span> <span word="it">it</span>, <span word="GPS">GPS</span> <span word="only">only</span> <span word="gives">gives</span> <span word="you">you</span> <span word="an">an</span> <span word="idea">idea</span> <span word="of">of</span> <span word="where">where</span> <span word="you">you</span> <span word="are">are</span> <span word="and">and</span> <span word="where">where</span> <span word="a">a</span> <span word="certain">certain</span> <span word="place">place</span> <span word="is">is</span>, <span word="but">but</span> <span word="you">you</span> <span word="still">still</span> <span word="need">need</span> <span word="a">a</span> <span word="road">road</span> <span word="map">map</span> <span word="telling">telling</span> <span word="you">you</span> <span word="which">which</span> <span word="roads">roads</span> <span word="to">to</span> <span word="take">take</span> <span word="and">and</span> <span word="where">where</span> <span word="to">to</span> <span word="make">make</span> <span word="the">the</span> <span word="correct">correct</span> <span word="turns">turns</span>.</p>
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