Halo effect?
<p><span word="Reader">Reader</span> <span word="question">question</span>:</p><p><span word="Please">Please</span> <span word="explain">explain</span> “<span word="halo">halo</span> <span word="effect">effect</span>” <span word="as">as</span> <span word="in">in</span> “<span word="the">the</span> <span word="halo">halo</span> <span word="effect">effect</span> <span word="of">of</span> <span word="Apple">Apple</span> <span word="products">products</span>”.</p><p><span word="My">My</span> <span word="comments">comments</span>:</p><p><span word="Halo">Halo</span> <span word="is">is</span> <span word="a">a</span> <span word="rainbow">rainbow</span> <span word="like">like</span> <span word="circle">circle</span> <span word="of">of</span> <span word="light">light</span>. <span word="In">In</span> <span word="religious">religious</span> <span word="paintings">paintings</span> <span word="and">and</span> <span word="pictures">pictures</span>, <span word="we">we</span> <span word="often">often</span> <span word="see">see</span> <span word="some">some</span> <span word="holy">holy</span> <span word="figures">figures</span>, <span word="such">such</span> <span word="as">as</span> <span word="Jesus">Jesus</span> <span word="Christ">Christ</span> <span word="or">or</span> <span word="the">the</span> <span word="Buddha">Buddha</span> <span word="wear">wear</span> <span word="a">a</span> <span word="halo">halo</span> <span word="over">over</span> <span word="their">their</span> <span word="head">head</span> <span word="and">and</span> <span word="shoulders">shoulders</span>.</p><p><span word="People">People</span> <span word="like">like</span> <span word="Jesus">Jesus</span> <span word="Christ">Christ</span> <span word="and">and</span> <span word="the">the</span> <span word="Buddha">Buddha</span> <span word="himself">himself</span> <span word="are">are</span> <span word="hard">hard</span> <span word="to">to</span> <span word="come">come</span> <span word="by">by</span>, <span word="to">to</span> <span word="be">be</span> <span word="sure">sure</span>. <span word="When">When</span> <span word="we">we</span> <span word="think">think</span> <span word="of">of</span> <span word="them">them</span>, <span word="especially">especially</span> <span word="if">if</span> <span word="you">you</span> <span word="believe">believe</span> <span word="in">in</span> <span word="their">their</span> <span word="doctrines">doctrines</span>, <span word="we">we</span> <span word="conjure">conjure</span> <span word="up">up</span> <span word="all">all</span> <span word="sorts">sorts</span> <span word="of">of</span> <span word="nice">nice</span> <span word="things">things</span> <span word="about">about</span> <span word="them">them</span>. <span word="That">That</span>’<span word="s">s</span> <span word="why">why</span> <span word="people">people</span> <span word="award">award</span> <span word="them">them</span> <span word="the">the</span> <span word="halo">halo</span> <span word="in">in</span> <span word="the">the</span> <span word="first">first</span> <span word="place">place</span>.</p><p><span word="The">The</span> <span word="long">long</span> <span word="and">and</span> <span word="short">short</span> <span word="of">of</span> <span word="it">it</span> <span word="is">is</span>, <span word="when">when</span> <span word="we">we</span> <span word="see">see</span> <span word="someone">someone</span> <span word="wearing">wearing</span> <span word="a">a</span> <span word="halo">halo</span>, <span word="we">we</span> <span word="tend">tend</span> <span word="to">to</span> <span word="think">think</span> <span word="well">well</span> <span word="of">of</span> <span word="them">them</span> <span word="in">in</span> <span word="every">every</span> <span word="way">way</span>.</p><p><span word="That">That</span>’<span word="s">s</span> <span word="halo">halo</span> <span word="effect">effect</span>, <span word="in">in</span> <span word="a">a</span> <span word="nutshell">nutshell</span>.</p><p><span word="American">American</span> <span word="psychologist">psychologist</span> <span word="Edward">Edward</span> <span word="Thorndike">Thorndike</span> <span word="coined">coined</span> <span word="the">the</span> <span word="phrase">phrase</span> “<span word="halo">halo</span> <span word="effect">effect</span>” <span word="in">in</span> 1920, <span word="to">to</span> <span word="describe">describe</span> <span word="the">the</span> <span word="situation">situation</span> <span word="where">where</span> <span word="one">one</span>’<span word="s">s</span> <span word="positive">positive</span> <span word="attitude">attitude</span> <span word="towards">towards</span> <span word="a">a</span> <span word="person">person</span> <span word="can">can</span> <span word="lead">lead</span> <span word="to">to</span> <span word="bias">bias</span> <span word="in">in</span> <span word="their">their</span> <span word="favor">favor</span>, <span word="or">or</span> <span word="vice">vice</span> <span word="versa">versa</span>.</p><p><span word="Namely">Namely</span> <span word="if">if</span> <span word="we">we</span> <span word="see">see</span> <span word="some">some</span> <span word="young">young</span> <span word="man">man</span> <span word="tall">tall</span> <span word="and">and</span> <span word="handsome">handsome</span> <span word="we">we</span> <span word="often">often</span> <span word="tend">tend</span> <span word="to">to</span> <span word="think">think</span> <span word="that">that</span> <span word="he">he</span> <span word="has">has</span> <span word="a">a</span> <span word="good">good</span> <span word="moral">moral</span> <span word="character">character</span> <span word="too">too</span>, <span word="even">even</span> <span word="though">though</span> <span word="one">one</span>’<span word="s">s</span> <span word="physical">physical</span> <span word="makeup">makeup</span> <span word="don">don</span>’<span word="t">t</span> <span word="necessarily">necessarily</span> <span word="have">have</span> <span word="anything">anything</span> <span word="to">to</span> <span word="do">do</span> <span word="with">with</span> <span word="one">one</span>’<span word="s">s</span> <span word="moral">moral</span> <span word="fiber">fiber</span>.</p><p><span word="In">In</span> <span word="terms">terms</span> <span word="of">of</span> <span word="Apple">Apple</span>, <span word="the">the</span> <span word="gadget">gadget</span> <span word="maker">maker</span>, <span word="its">its</span> <span word="halo">halo</span> <span word="effect">effect</span> <span word="works">works</span> <span word="in">in</span> <span word="a">a</span> <span word="similar">similar</span> <span word="way">way</span>:</p><p><span word="Over">Over</span> <span word="the">the</span> <span word="years">years</span>, <span word="people">people</span> <span word="have">have</span> <span word="associated">associated</span> <span word="Apple">Apple</span> <span word="with">with</span> <span word="good">good</span> <span word="quality">quality</span>, <span word="which">which</span> <span word="is">is</span> <span word="fair">fair</span> <span word="and">and</span> <span word="square">square</span> <span word="because">because</span> <span word="the">the</span> <span word="original">original</span> <span word="Macintosh">Macintosh</span> <span word="PC">PC</span>, <span word="among">among</span> <span word="others">others</span>, <span word="is">is</span> <span word="a">a</span> <span word="wonderful">wonderful</span> <span word="piece">piece</span> <span word="of">of</span> <span word="work">work</span>.</p>
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