特朗普“为自己代言”
<p>美国《华盛顿邮报》爆料称，基本锁定共和党总统候选人资格的地产大亨唐纳德•特朗普在三四十年前经常“乔装”成自己的发言人接受媒体记者采访，为自己“代言”，自曝私生活细节并介绍商业决策，以提升知名度。今天咱们就来扒一扒英文里的“代言”都咋说。</p><p>一般我们提到“代言”，首先想到的是明星“代言”某产品，也就是为其打广告，英文中常用<span word="endorse">endorse</span> (动词)或<span word="endorsement">endorsement</span> (名词)来表示。</p><p>例如：</p><p><span word="That">That</span> <span word="brand">brand</span> <span word="of">of</span> <span word="sneaker">sneaker</span> <span word="is">is</span> <span word="endorsed">endorsed</span> <span word="by">by</span> <span word="several">several</span> <span word="basketball">basketball</span> <span word="stars">stars</span>.</p><p>那个品牌的运动鞋是由几位篮球明星代言的。）</p><p><span word="Many">Many</span> <span word="retired">retired</span> <span word="athletes">athletes</span> <span word="are">are</span> <span word="able">able</span> <span word="to">to</span> <span word="make">make</span> <span word="a">a</span> <span word="lot">lot</span> <span word="of">of</span> <span word="money">money</span> <span word="by">by</span> <span word="doing">doing</span> <span word="product">product</span> <span word="endorsements">endorsements</span>.</p><p>许多退役运动员能够通过产品代言赚到许多钱。</p><p><span word="Vergara">Vergara</span> <span word="has">has</span> <span word="endorsement">endorsement</span> <span word="deals">deals</span> <span word="with">with</span> <span word="Diet">Diet</span> <span word="Pepsi">Pepsi</span>, <span word="Cover">Cover</span> <span word="Girl">Girl</span> <span word="and">and</span> <span word="many">many</span> <span word="more">more</span> <span word="companies">companies</span>.</p><p>维加拉已经签约代言百事轻怡，封面女郎和其他许多公司。</p><p>名人代言(<span word="celebrity">celebrity</span> <span word="endorsement">endorsement</span>)其实价格非常昂贵。口语中，我们把宣传海报上的模特称为<span word="poster">poster</span> <span word="boy">boy</span>/<span word="girl">girl</span>，说法类似于<span word="pizza">pizza</span> <span word="boy">boy</span> (披萨外卖小哥儿)，<span word="cable">cable</span> <span word="guy">guy</span> (有线电视修理工)，<span word="birthday">birthday</span> <span word="boy">boy</span> (小寿星)等等。</p><p>“代言人”我们一般用<span word="spokesman">spokesman</span>, <span word="spokesperson">spokesperson</span>来表示。比如，</p><p><span word="However">However</span>, <span word="in">in</span> 1990, <span word="Trump">Trump</span> <span word="himself">himself</span> <span word="acknowledged">acknowledged</span> <span word="that">that</span> <span word="he">he</span> <span word="had">had</span> <span word="sometimes">sometimes</span> <span word="posed">posed</span> <span word="as">as</span> <span word="his">his</span> <span word="own">own</span> <span word="spokesman">spokesman</span>.</p>
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