著名商标和广告语的翻译
<p>商标和广告语的外国商标</p><p>1.<span word="Benz">Benz</span> 奔驰</p><p>2.<span word="BMW">BMW</span> 宝马</p><p>3.<span word="Safeguard">Safeguard</span> 舒肤佳</p><p>4.<span word="Lancome">Lancome</span> 兰蔻化妆品</p><p>5.<span word="Rejoice">Rejoice</span> 飘柔</p><p>6.<span word="Pepsi">Pepsi</span> 百事</p><p>7.<span word="Pond">Pond</span>'<span word="s">s</span> 旁氏</p><p>8.<span word="Gillette">Gillette</span> 吉列</p><p>9.<span word="Adidas">Adidas</span> 阿迪达斯</p><p>10.<span word="Coca">Coca</span>- <span word="Cola">Cola</span> 可口可乐</p><p>11.<span word="Canon">Canon</span> 佳能</p><p>12.<span word="Ritz">Ritz</span> 乐之</p><p>13.<span word="Lux">Lux</span> 力士</p><p>14.<span word="Longines">Longines</span> 浪琴表</p><p>15.<span word="Head">Head</span>&<span word="Shoulder">Shoulder</span> 海飞丝</p><p>16.<span word="Porsche">Porsche</span> 保时捷</p><p>17.<span word="Sharp">Sharp</span> 夏普</p><p>18.<span word="Ports">Ports</span> 宝姿 广告语:</p><p>1. <span word="Make">Make</span> <span word="yourself">yourself</span> <span word="heard">heard</span>.(<span word="Ericsson">Ericsson</span>爱立信) 理解就是沟通。</p><p>2. <span word="A">A</span> <span word="diamond">diamond</span> <span word="lasts">lasts</span> <span word="forever">forever</span>.(<span word="De">De</span> <span word="Bierres">Bierres</span>第比尔斯) 钻石恒久远，一颗永流传。</p><p>3. <span word="Intel">Intel</span> <span word="Inside">Inside</span>.(<span word="Intel">Intel</span> <span word="Pentium">Pentium</span>英特尔 奔腾) 给电脑一颗奔腾的"芯"。</p><p>4. <span word="Connecting">Connecting</span> <span word="People">People</span>.(<span word="Nokia">Nokia</span>诺基亚) 科技以人为本。</p><p>5. <span word="Mosquito">Mosquito</span> <span word="Bye">Bye</span> <span word="Bye">Bye</span> <span word="Bye">Bye</span> .(<span word="RADAR">RADAR</span>雷达驱虫剂) 蚊子杀杀杀。</p><p>6. <span word="Behind">Behind</span> <span word="that">that</span> <span word="healthy">healthy</span> <span word="smile">smile</span>, <span word="there">there</span> <span word="is">is</span> <span word="a">a</span> <span word="Crest">Crest</span> <span word="kid">kid</span>.(<span word="Crest">Crest</span> <span word="toothpaste">toothpaste</span>佳洁士) 健康笑容来自佳洁士。</p><p>7. <span word="Let">Let</span>'<span word="s">s</span> <span word="make">make</span> <span word="things">things</span> <span word="better">better</span>. (<span word="Philips">Philips</span>飞利浦) 让我们做得更好。</p><p>8. <span word="The">The</span> <span word="sign">sign</span> <span word="of">of</span> <span word="excellence">excellence</span>.(<span word="OMEGA">OMEGA</span>欧米茄) 凝聚典雅。 有一些经典1. <span word="Coca">Coca</span>-<span word="Cola">Cola</span> 可口可乐</p><p>评：译得绝妙，既利用了谐音，又把喝过这种饮料后痛快淋漓的感觉充分反映出来，同时又接近中国文化中"可乐"一词给人们的美好联想。这些都赋予了商品积极正面的信息，无怪乎可口可乐如此广受欢迎。同样还有的是<span word="Pepsi">Pepsi</span> <span word="Cola">Cola</span> 百事可乐。 2. <span word="Nike">Nike</span>, <span word="Puma">Puma</span>, <span word="Reebok">Reebok</span>分别评：都采取了音译，但却尽量发掘出传神的字词意义。品牌均为两个字，短小精干，朗朗上口，便于记忆，体现了体育服饰的结实与耐用。 3. <span word="Colgate">Colgate</span> 高露洁</p>
页:
[1]