Organizers brace for social-media nightmares sure to come
<p><span word="Download">Download</span></p><p><span word="The">The</span> <span word="London">London</span> <span word="Olympics">Olympics</span> <span word="are">are</span> <span word="set">set</span> <span word="to">to</span> <span word="be">be</span> <span word="liked">liked</span>, <span word="tweeted">tweeted</span>, <span word="pinned">pinned</span> <span word="and">and</span> <span word="shared">shared</span> <span word="with">with</span> <span word="more">more</span> <span word="people">people</span> <span word="than">than</span> <span word="ever">ever</span> <span word="before">before</span> <span word="as">as</span> <span word="athletes">athletes</span>, <span word="fans">fans</span> <span word="and">and</span> <span word="organizers">organizers</span> <span word="interact">interact</span> <span word="online">online</span> <span word="in">in</span> <span word="the">the</span> <span word="first">first</span> <span word="social">social</span> <span word="media">media</span> <span word="Summer">Summer</span> <span word="Olympics">Olympics</span>.</p><p><span word="Sportspeople">Sportspeople</span> <span word="and">and</span> <span word="those">those</span> <span word="overseeing">overseeing</span> <span word="the">the</span> <span word="event">event</span> <span word="are">are</span> <span word="using">using</span> <span word="social">social</span> <span word="networks">networks</span> <span word="to">to</span> <span word="communicate">communicate</span> <span word="with">with</span> <span word="legions">legions</span> <span word="of">of</span> <span word="netizens">netizens</span> - <span word="mainly">mainly</span> <span word="on">on</span> <span word="Twitter">Twitter</span>, <span word="which">which</span> <span word="has">has</span> 140 <span word="million">million</span> <span word="active">active</span> <span word="users">users</span>, <span word="and">and</span> <span word="the">the</span> 901-<span word="million">million</span>-<span word="strong">strong</span> <span word="Facebook">Facebook</span> <span word="community">community</span>.</p><p><span word="But">But</span> <span word="the">the</span> <span word="sheer">sheer</span> <span word="scale">scale</span> <span word="of">of</span> <span word="this">this</span> <span word="relatively">relatively</span> <span word="new">new</span> <span word="medium">medium</span> <span word="has">has</span> <span word="brought">brought</span> <span word="up">up</span> <span word="a">a</span> <span word="host">host</span> <span word="of">of</span> <span word="challenges">challenges</span> <span word="for">for</span> <span word="organizers">organizers</span> <span word="and">and</span> <span word="national">national</span> <span word="teams">teams</span>.</p><p><span word="Already">Already</span> <span word="athletes">athletes</span> <span word="have">have</span> <span word="been">been</span> <span word="given">given</span> <span word="social">social</span> <span word="media">media</span> <span word="bans">bans</span> <span word="and">and</span> <span word="juicy">juicy</span> <span word="details">details</span> <span word="of">of</span> <span word="the">the</span> <span word="opening">opening</span> <span word="ceremony">ceremony</span> <span word="have">have</span> <span word="leaked">leaked</span> <span word="online">online</span>.</p><p>"<span word="This">This</span> <span word="is">is</span> <span word="going">going</span> <span word="to">to</span> <span word="be">be</span> <span word="absolutely">absolutely</span> <span word="huge">huge</span>," <span word="said">said</span> <span word="Ian">Ian</span> <span word="Maude">Maude</span>, <span word="an">an</span> <span word="Internet">Internet</span> <span word="analyst">analyst</span> <span word="at">at</span> <span word="research">research</span> <span word="group">group</span> <span word="Enders">Enders</span> <span word="Analysis">Analysis</span>.</p><p>"<span word="Pretty">Pretty</span> <span word="much">much</span> <span word="every">every</span> <span word="event">event</span> <span word="is">is</span> <span word="going">going</span> <span word="to">to</span> <span word="be">be</span> <span word="broadcast">broadcast</span> <span word="live">live</span>, <span word="streamed">streamed</span> <span word="to">to</span> <span word="the">the</span> <span word="Internet">Internet</span> <span word="and">and</span> <span word="a">a</span> <span word="lot">lot</span> <span word="of">of</span> <span word="that">that</span> <span word="is">is</span> <span word="going">going</span> <span word="to">to</span> <span word="end">end</span> <span word="up">up</span> <span word="being">being</span> <span word="shared">shared</span> <span word="with">with</span> <span word="friends">friends</span>, <span word="linked">linked</span> <span word="to">to</span>, <span word="discussed">discussed</span> <span word="on">on</span> <span word="social">social</span> <span word="media">media</span> <span word="platforms">platforms</span>- <span word="far">far</span> <span word="more">more</span> <span word="so">so</span> <span word="than">than</span> <span word="anything">anything</span> <span word="before">before</span>."</p><p><span word="In">In</span> <span word="the">the</span> <span word="four">four</span> <span word="years">years</span> <span word="since">since</span> <span word="the">the</span> <span word="Beijing">Beijing</span> <span word="Olympics">Olympics</span>, <span word="the">the</span> <span word="global">global</span> <span word="number">number</span> <span word="of">of</span> <span word="social">social</span> <span word="media">media</span> <span word="users">users</span> <span word="has">has</span> <span word="exploded">exploded</span>, <span word="as">as</span> <span word="has">has</span> <span word="the">the</span> <span word="amount">amount</span> <span word="of">of</span> <span word="people">people</span> <span word="with">with</span> <span word="smart">smart</span> <span word="phones">phones</span>.</p><p><span word="As">As</span> <span word="such">such</span>, <span word="the">the</span> <span word="London">London</span> <span word="event">event</span> <span word="will">will</span> <span word="generate">generate</span> <span word="unprecedented">unprecedented</span> <span word="scrutiny">scrutiny</span> - <span word="a">a</span> <span word="fact">fact</span> <span word="the">the</span> <span word="International">International</span> <span word="Olympic">Olympic</span> <span word="Committee">Committee</span> (<span word="IOC">IOC</span>) <span word="is">is</span> <span word="capitalizing">capitalizing</span> <span word="on">on</span> <span word="with">with</span> <span word="initiatives">initiatives</span>, <span word="such">such</span> <span word="as">as</span> <span word="a">a</span> <span word="social">social</span> <span word="media">media</span> <span word="hub">hub</span> <span word="that">that</span> <span word="links">links</span> <span word="Internet">Internet</span> <span word="users">users</span> <span word="with">with</span> <span word="athletes">athletes</span>.</p><p><span word="Olympians">Olympians</span> <span word="themselves">themselves</span> <span word="are">are</span> <span word="commenting">commenting</span> <span word="online">online</span> <span word="in">in</span> <span word="real">real</span> <span word="time">time</span> <span word="on">on</span> <span word="their">their</span> <span word="social">social</span> <span word="media">media</span> <span word="pages">pages</span>, <span word="allowing">allowing</span> <span word="regular">regular</span> <span word="people">people</span> <span word="to">to</span> <span word="get">get</span> <span word="an">an</span> <span word="insight">insight</span> <span word="into">into</span> <span word="their">their</span> <span word="lives">lives</span> - <span word="and">and</span> <span word="sometimes">sometimes</span> <span word="characters">characters</span> - <span word="in">in</span> <span word="a">a</span> <span word="way">way</span> <span word="that">that</span> <span word="was">was</span> <span word="not">not</span> <span word="previously">previously</span> <span word="possible">possible</span>.</p>
页:
[1]