Usain Bolt team: 'True Hero' trademark is a non-starter
<p><span word="Download">Download</span></p><p><span word="The">The</span> <span word="fastest">fastest</span> <span word="man">man</span> <span word="on">on</span> <span word="earth">earth</span> <span word="Usain">Usain</span> <span word="Bolt">Bolt</span> <span word="is">is</span> <span word="a">a</span> <span word="hero">hero</span> <span word="in">in</span> <span word="the">the</span> <span word="world">world</span> <span word="of">of</span> <span word="sports">sports</span>, <span word="but">but</span> <span word="he">he</span> <span word="is">is</span> <span word="not">not</span> <span word="happy">happy</span> <span word="as">as</span> <span word="that">that</span> <span word="status">status</span> <span word="has">has</span> <span word="been">been</span> <span word="turned">turned</span> <span word="into">into</span> <span word="a">a</span> <span word="formal">formal</span> <span word="trademark">trademark</span> <span word="by">by</span> <span word="a">a</span> <span word="Chinese">Chinese</span> <span word="company">company</span>.</p><p><span word="The">The</span> <span word="True">True</span> <span word="Hero">Hero</span> <span word="trademark">trademark</span> <span word="registered">registered</span> <span word="by">by</span> <span word="Liaoning">Liaoning</span> <span word="Renxin">Renxin</span> <span word="Trade">Trade</span> <span word="Co">Co</span> <span word="includes">includes</span> <span word="a">a</span> <span word="graphic">graphic</span> <span word="allegedly">allegedly</span> <span word="based">based</span> <span word="on">on</span> <span word="the">the</span> <span word="Jamaican">Jamaican</span> <span word="sprinter">sprinter</span>'<span word="s">s</span> <span word="image">image</span> <span word="and">and</span> <span word="uses">uses</span> <span word="his">his</span> <span word="iconic">iconic</span> <span word="celebration">celebration</span> <span word="gesture">gesture</span> <span word="of">of</span> <span word="stretching">stretching</span> <span word="his">his</span> <span word="arm">arm</span> <span word="to">to</span> <span word="the">the</span> <span word="sky">sky</span> <span word="as">as</span> <span word="if">if</span> <span word="he">he</span>'<span word="s">s</span> <span word="about">about</span> <span word="to">to</span> <span word="shoot">shoot</span> <span word="an">an</span> <span word="arrow">arrow</span>.</p><p><span word="Specializing">Specializing</span> <span word="in">in</span> <span word="clothes">clothes</span> <span word="wholesaling">wholesaling</span> <span word="and">and</span> <span word="auto">auto</span> <span word="maintenance">maintenance</span>, <span word="Renxin">Renxin</span> <span word="applied">applied</span> <span word="for">for</span> <span word="its">its</span> <span word="new">new</span> <span word="trademark">trademark</span> <span word="True">True</span> <span word="Hero">Hero</span> <span word="with">with</span> <span word="the">the</span> <span word="State">State</span> <span word="Administration">Administration</span> <span word="for">for</span> <span word="Industry">Industry</span> <span word="and">and</span> <span word="Commerce">Commerce</span> <span word="in">in</span> 2010 <span word="on">on</span> <span word="clothes">clothes</span>, <span word="running">running</span> <span word="shoes">shoes</span> <span word="and">and</span> <span word="sports">sports</span> <span word="equipment">equipment</span>.</p><p><span word="The">The</span> <span word="administration">administration</span> <span word="rejected">rejected</span> <span word="the">the</span> <span word="application">application</span> <span word="on">on</span> <span word="clothes">clothes</span> <span word="because">because</span> <span word="another">another</span> <span word="company">company</span> <span word="had">had</span> <span word="already">already</span> <span word="applied">applied</span> <span word="for">for</span> <span word="the">the</span> <span word="same">same</span> <span word="name">name</span> <span word="in">in</span> <span word="that">that</span> <span word="category">category</span>, <span word="but">but</span> <span word="the">the</span> <span word="application">application</span> <span word="for">for</span> <span word="shoes">shoes</span> <span word="was">was</span> <span word="approved">approved</span> <span word="in">in</span> 2011.</p><p><span word="It">It</span> <span word="was">was</span> <span word="the">the</span> <span word="application">application</span> <span word="for">for</span> <span word="sports">sports</span> <span word="equipment">equipment</span> <span word="that">that</span> <span word="caught">caught</span> <span word="the">the</span> <span word="attention">attention</span> <span word="of">of</span> <span word="Bolt">Bolt</span>'<span word="s">s</span> <span word="team">team</span> <span word="when">when</span> <span word="the">the</span> <span word="trademark">trademark</span> <span word="was">was</span> <span word="under">under</span> <span word="review">review</span> <span word="at">at</span> <span word="the">the</span> <span word="end">end</span> <span word="of">of</span> <span word="last">last</span> <span word="year">year</span>. <span word="A">A</span> <span word="Beijing">Beijing</span>-<span word="based">based</span> <span word="trademark">trademark</span> <span word="agency">agency</span> <span word="was">was</span> <span word="commissioned">commissioned</span> <span word="to">to</span> <span word="file">file</span> <span word="an">an</span> <span word="objection">objection</span> <span word="with">with</span> <span word="the">the</span> <span word="trademark">trademark</span> <span word="office">office</span> <span word="of">of</span> <span word="the">the</span> <span word="SAIC">SAIC</span>.</p><p><span word="Bolt">Bolt</span>'<span word="s">s</span> <span word="attorneys">attorneys</span> <span word="noted">noted</span> <span word="that">that</span> <span word="the">the</span> <span word="trademark">trademark</span> <span word="is">is</span> <span word="a">a</span> <span word="combination">combination</span> <span word="of">of</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="characters">characters</span> <span word="for">for</span> "<span word="true">true</span> <span word="hero">hero</span>" <span word="and">and</span> <span word="a">a</span> <span word="likeness">likeness</span> <span word="of">of</span> <span word="Bolt">Bolt</span> <span word="without">without</span> <span word="his">his</span> <span word="authorization">authorization</span>. <span word="The">The</span> <span word="image">image</span>'<span word="s">s</span> <span word="dark">dark</span> <span word="skin">skin</span>, <span word="iconic">iconic</span> <span word="victory">victory</span> <span word="gesture">gesture</span> <span word="and">and</span> <span word="yellow">yellow</span> <span word="jersey">jersey</span> <span word="like">like</span> <span word="the">the</span> <span word="one">one</span> <span word="Bolt">Bolt</span> <span word="wore">wore</span> <span word="in">in</span> <span word="the">the</span> <span word="London">London</span> <span word="Olympic">Olympic</span> <span word="Games">Games</span> <span word="are">are</span> <span word="all">all</span> "<span word="indications">indications</span> <span word="that">that</span> <span word="the">the</span> <span word="portrait">portrait</span> <span word="is">is</span> <span word="Bolt">Bolt</span>", <span word="they">they</span> <span word="said">said</span>.</p><p><span word="The">The</span> <span word="administration">administration</span> <span word="began">began</span> <span word="an">an</span> <span word="inquiry">inquiry</span> <span word="to">to</span> <span word="the">the</span> <span word="Renxin">Renxin</span> <span word="trademark">trademark</span> <span word="last">last</span> <span word="month">month</span>. <span word="The">The</span> <span word="company">company</span> <span word="has">has</span> <span word="responded">responded</span> <span word="that">that</span> <span word="the">the</span> <span word="portrait">portrait</span> <span word="does">does</span> <span word="not">not</span> <span word="depict">depict</span> <span word="Bolt">Bolt</span>.</p>
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