UK stores try to get Chinese lovers in the mood
<p><span word="Download">Download</span></p><p><span word="London">London</span>'<span word="s">s</span> <span word="luxury">luxury</span> <span word="department">department</span> <span word="store">store</span> <span word="Westfield">Westfield</span> <span word="took">took</span> <span word="steps">steps</span> <span word="to">to</span> <span word="woo">woo</span> <span word="high">high</span>-<span word="spending">spending</span> <span word="Chinese">Chinese</span> <span word="shoppers">shoppers</span> <span word="with">with</span> <span word="a">a</span> <span word="promotional">promotional</span> <span word="activity">activity</span> <span word="ahead">ahead</span> <span word="of">of</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="festival">festival</span> <span word="of">of</span> <span word="romance">romance</span> <span word="on">on</span> <span word="Thursday">Thursday</span>.</p><p><span word="For">For</span> <span word="the">the</span> <span word="first">first</span> <span word="time">time</span>, <span word="Westfield">Westfield</span> <span word="is">is</span> <span word="offering">offering</span> <span word="Chinese">Chinese</span> <span word="guests">guests</span> <span word="a">a</span> <span word="VIP">VIP</span> <span word="pass">pass</span> <span word="that">that</span> <span word="gives">gives</span> <span word="them">them</span> <span word="a">a</span> <span word="discount">discount</span> <span word="of">of</span> <span word="up">up</span> <span word="to">to</span> 25 <span word="percent">percent</span> <span word="in">in</span> <span word="more">more</span> <span word="than">than</span> 80 <span word="shops">shops</span> <span word="and">and</span> <span word="restaurants">restaurants</span>.</p><p>"<span word="It">It</span> <span word="is">is</span> <span word="done">done</span> <span word="very">very</span> <span word="much">much</span> <span word="to">to</span> <span word="engage">engage</span> <span word="the">the</span> <span word="local">local</span> <span word="Chinese">Chinese</span> <span word="community">community</span>, <span word="and">and</span> <span word="we">we</span> <span word="are">are</span> <span word="hoping">hoping</span> <span word="the">the</span> <span word="response">response</span> <span word="we">we</span> <span word="get">get</span> <span word="from">from</span> <span word="this">this</span> <span word="year">year</span>'<span word="s">s</span> <span word="promotional">promotional</span> <span word="activity">activity</span> <span word="will">will</span> <span word="make">make</span> <span word="it">it</span> <span word="viable">viable</span> <span word="for">for</span> <span word="it">it</span> <span word="to">to</span> <span word="be">be</span> <span word="a">a</span> <span word="part">part</span> <span word="of">of</span> <span word="our">our</span> <span word="annual">annual</span> <span word="calendar">calendar</span>," <span word="said">said</span> <span word="Myf">Myf</span> <span word="Ryan">Ryan</span>, <span word="Westfield">Westfield</span>'<span word="s">s</span> <span word="UK">UK</span> <span word="marketing">marketing</span> <span word="manager">manager</span>.</p><p><span word="Westfield">Westfield</span> <span word="developed">developed</span> <span word="the">the</span> <span word="promotion">promotion</span> <span word="in">in</span> <span word="conjunction">conjunction</span> <span word="with">with</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="Business">Business</span> <span word="Association">Association</span>, <span word="a">a</span> <span word="trade">trade</span> <span word="association">association</span> <span word="for">for</span> <span word="Chinese">Chinese</span> <span word="businesses">businesses</span> <span word="affiliated">affiliated</span> <span word="with">with</span> <span word="the">the</span> <span word="London">London</span> <span word="Chamber">Chamber</span> <span word="of">of</span> <span word="Commerce">Commerce</span> <span word="and">and</span> <span word="Industry">Industry</span>.</p><p><span word="The">The</span> <span word="VIP">VIP</span> <span word="pass">pass</span> <span word="will">will</span> <span word="be">be</span> <span word="available">available</span> <span word="to">to</span> <span word="employees">employees</span> <span word="of">of</span> <span word="the">the</span> <span word="association">association</span>'<span word="s">s</span> 60 <span word="member">member</span> <span word="businesses">businesses</span>. <span word="It">It</span> <span word="can">can</span> <span word="be">be</span> <span word="picked">picked</span> <span word="up">up</span> <span word="any">any</span> <span word="day">day</span> <span word="of">of</span> <span word="the">the</span> <span word="week">week</span>, <span word="and">and</span> <span word="is">is</span> <span word="valid">valid</span> <span word="for">for</span> <span word="two">two</span> <span word="weeks">weeks</span> <span word="upon">upon</span> <span word="collection">collection</span>.</p><p><span word="To">To</span> <span word="promote">promote</span> <span word="the">the</span> <span word="deal">deal</span>, <span word="Westfield">Westfield</span> <span word="has">has</span> <span word="also">also</span> <span word="designed">designed</span> <span word="an">an</span> <span word="invitation">invitation</span> <span word="in">in</span> <span word="Chinese">Chinese</span> <span word="that">that</span> <span word="says">says</span>, "<span word="Happy">Happy</span> <span word="Chinese">Chinese</span> <span word="Valentine">Valentine</span>'<span word="s">s</span>" <span word="in">in</span> <span word="gold">gold</span> <span word="letters">letters</span> <span word="against">against</span> <span word="a">a</span> <span word="red">red</span> <span word="background">background</span>. <span word="Both">Both</span> <span word="gold">gold</span> <span word="and">and</span> <span word="red">red</span> <span word="are">are</span> <span word="auspicious">auspicious</span> <span word="colors">colors</span> <span word="in">in</span> <span word="Chinese">Chinese</span> <span word="culture">culture</span>.</p><p>"<span word="What">What</span> <span word="we">we</span>'<span word="ve">ve</span> <span word="seen">seen</span> <span word="in">in</span> <span word="terms">terms</span> <span word="of">of</span> <span word="trends">trends</span> <span word="is">is</span> <span word="that">that</span> <span word="Chinese">Chinese</span> <span word="shoppers">shoppers</span> <span word="are">are</span> <span word="increasing">increasing</span> <span word="every">every</span> <span word="year">year</span>, <span word="and">and</span> <span word="they">they</span> <span word="do">do</span> <span word="have">have</span> <span word="a">a</span> <span word="tendency">tendency</span> <span word="toward">toward</span> <span word="luxury">luxury</span> <span word="brands">brands</span>," <span word="Ryan">Ryan</span> <span word="said">said</span>.</p><p><span word="Westfield">Westfield</span>'<span word="s">s</span> <span word="initiative">initiative</span> <span word="is">is</span> <span word="the">the</span> <span word="latest">latest</span> <span word="move">move</span> <span word="by">by</span> <span word="luxury">luxury</span> <span word="stores">stores</span> <span word="to">to</span> <span word="tailor">tailor</span> <span word="services">services</span> <span word="for">for</span> <span word="Chinese">Chinese</span> <span word="shoppers">shoppers</span>, <span word="who">who</span> <span word="were">were</span> <span word="responsible">responsible</span> <span word="for">for</span> <span word="half">half</span> <span word="of">of</span> <span word="all">all</span> <span word="luxury">luxury</span> <span word="sales">sales</span> <span word="in">in</span> <span word="Europe">Europe</span> <span word="last">last</span> <span word="year">year</span>, <span word="according">according</span> <span word="to">to</span> <span word="a">a</span> <span word="Financial">Financial</span> <span word="Times">Times</span> <span word="article">article</span> <span word="quoting">quoting</span> <span word="tax">tax</span> <span word="refund">refund</span> <span word="provider">provider</span> <span word="Global">Global</span> <span word="Blue">Blue</span>.</p>
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