KFC vows to pursue expansion in smaller markets
<p><span word="Download">Download</span></p><p><span word="KFC">KFC</span> <span word="Corp">Corp</span>, <span word="the">the</span> <span word="largest">largest</span> <span word="foreign">foreign</span> <span word="fast">fast</span>-<span word="food">food</span> <span word="chain">chain</span> <span word="in">in</span> <span word="China">China</span>, <span word="said">said</span> <span word="it">it</span> <span word="will">will</span> <span word="accelerate">accelerate</span> <span word="its">its</span> <span word="expansion">expansion</span> <span word="in">in</span> <span word="smaller">smaller</span> <span word="cities">cities</span> <span word="despite">despite</span> <span word="the">the</span> <span word="global">global</span> <span word="economic">economic</span> <span word="slowdown">slowdown</span>.</p><p>"<span word="KFC">KFC</span> <span word="will">will</span> <span word="open">open</span> <span word="more">more</span> <span word="than">than</span> 500 <span word="restaurants">restaurants</span> <span word="each">each</span> <span word="year">year</span> <span word="in">in</span> <span word="the">the</span> <span word="future">future</span>, <span word="compared">compared</span> <span word="with">with</span> 400 <span word="annually">annually</span> <span word="over">over</span> <span word="the">the</span> <span word="past">past</span> <span word="two">two</span> <span word="years">years</span>," <span word="said">said</span> <span word="Mark">Mark</span> <span word="Chu">Chu</span>, <span word="president">president</span> <span word="and">and</span> <span word="chief">chief</span> <span word="operating">operating</span> <span word="officer">officer</span> <span word="of">of</span> <span word="Yum">Yum</span> <span word="Brands">Brands</span> <span word="China">China</span> <span word="Division">Division</span>.</p><p>"<span word="In">In</span> <span word="addition">addition</span> <span word="to">to</span> <span word="the">the</span> <span word="first">first</span>- <span word="and">and</span> <span word="second">second</span>-<span word="tier">tier</span> <span word="cities">cities</span>, <span word="there">there</span> <span word="is">is</span> <span word="broader">broader</span> <span word="room">room</span> <span word="for">for</span> <span word="development">development</span> <span word="in">in</span> <span word="the">the</span> <span word="fourth">fourth</span>- <span word="and">and</span> <span word="fifth">fifth</span>-<span word="tier">tier</span> <span word="cities">cities</span>."</p><p><span word="Earlier">Earlier</span> <span word="this">this</span> <span word="year">year</span>, <span word="KFC">KFC</span>'<span word="s">s</span> <span word="parent">parent</span> <span word="company">company</span>, <span word="Yum">Yum</span> <span word="Brands">Brands</span>, <span word="signed">signed</span> <span word="an">an</span> <span word="agreement">agreement</span> <span word="with">with</span> <span word="Suning">Suning</span> <span word="Appliance">Appliance</span> <span word="Co">Co</span>, <span word="in">in</span> <span word="which">which</span> <span word="Yum">Yum</span> <span word="agreed">agreed</span> <span word="to">to</span> <span word="open">open</span> 150 <span word="restaurants">restaurants</span>, <span word="including">including</span> <span word="KFCs">KFCs</span> <span word="and">and</span> <span word="Pizza">Pizza</span> <span word="Huts">Huts</span>, <span word="inside">inside</span> <span word="Suning">Suning</span> <span word="stores">stores</span> <span word="over">over</span> <span word="the">the</span> <span word="next">next</span> <span word="five">five</span> <span word="years">years</span>.</p><p><span word="KFC">KFC</span> <span word="entered">entered</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="mainland">mainland</span> <span word="market">market</span> <span word="in">in</span> 1987. <span word="It">It</span> <span word="had">had</span> 400 <span word="restaurants">restaurants</span> <span word="in">in</span> 2000.</p><p><span word="Four">Four</span> <span word="years">years</span> <span word="later">later</span>, <span word="the">the</span> <span word="figure">figure</span> <span word="jumped">jumped</span> <span word="to">to</span> 1,000, <span word="and">and</span> <span word="it">it</span> <span word="went">went</span> <span word="to">to</span> 3,000 <span word="restaurants">restaurants</span> <span word="in">in</span> 2010. <span word="It">It</span> <span word="now">now</span> <span word="has">has</span> 4,000 <span word="restaurants">restaurants</span> <span word="across">across</span> <span word="the">the</span> <span word="mainland">mainland</span>.</p><p>"<span word="KFC">KFC</span>'<span word="s">s</span> <span word="system">system</span> <span word="and">and</span> <span word="management">management</span> <span word="model">model</span> <span word="have">have</span> <span word="provided">provided</span> <span word="the">the</span> <span word="best">best</span> <span word="possible">possible</span> <span word="way">way</span> <span word="to">to</span> <span word="ensure">ensure</span> <span word="each">each</span> <span word="KFC">KFC</span> <span word="restaurant">restaurant</span> <span word="has">has</span> <span word="the">the</span> <span word="same">same</span> <span word="quality">quality</span>. <span word="Even">Even</span> <span word="though">though</span> <span word="the">the</span> <span word="economic">economic</span> <span word="environment">environment</span> <span word="has">has</span> <span word="brought">brought</span> <span word="considerable">considerable</span> <span word="pressure">pressure</span>, <span word="KFC">KFC</span> <span word="has">has</span> <span word="maintained">maintained</span> <span word="growth">growth</span> <span word="momentum">momentum</span>," <span word="Chu">Chu</span> <span word="said">said</span>.</p><p><span word="KFC">KFC</span>'<span word="s">s</span> <span word="biggest">biggest</span> <span word="rival">rival</span>, <span word="McDonald">McDonald</span>'<span word="s">s</span> <span word="Corp">Corp</span>, <span word="the">the</span> <span word="world">world</span>'<span word="s">s</span> <span word="biggest">biggest</span> <span word="restaurant">restaurant</span> <span word="chain">chain</span>, <span word="said">said</span> <span word="it">it</span> <span word="plans">plans</span> <span word="to">to</span> <span word="open">open</span> 225 <span word="to">to</span> 250 <span word="outlets">outlets</span> <span word="in">in</span> <span word="China">China</span> <span word="this">this</span> <span word="year">year</span>, <span word="after">after</span> <span word="promising">promising</span> <span word="last">last</span> <span word="year">year</span> <span word="to">to</span> <span word="increase">increase</span> <span word="its">its</span> <span word="investment">investment</span> <span word="by">by</span> 50 <span word="percent">percent</span>.</p><p><span word="McDonald">McDonald</span>'<span word="s">s</span>, <span word="which">which</span> <span word="entered">entered</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="mainland">mainland</span> <span word="in">in</span> 1990,<span word="has">has</span> <span word="more">more</span> <span word="than">than</span> 1,500 <span word="stores">stores</span> <span word="on">on</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="mainland">mainland</span>. <span word="It">It</span> <span word="aims">aims</span> <span word="to">to</span> <span word="expand">expand</span> <span word="its">its</span> <span word="China">China</span> <span word="network">network</span> <span word="to">to</span> <span word="more">more</span> <span word="than">than</span> 2,000 <span word="outlets">outlets</span> <span word="by">by</span> 2013.</p>
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