Chocolate makers seek sweet success in China
<p><span word="Download">Download</span></p><p><span word="As">As</span> <span word="global">global</span> <span word="cocoa">cocoa</span> <span word="prices">prices</span> <span word="become">become</span> <span word="more">more</span> <span word="stable">stable</span>, <span word="foreign">foreign</span> <span word="chocolate">chocolate</span> <span word="makers">makers</span> <span word="are">are</span> <span word="expanding">expanding</span> <span word="quickly">quickly</span> <span word="in">in</span> <span word="China">China</span>.</p><p><span word="World">World</span> <span word="cocoa">cocoa</span> <span word="prices">prices</span> <span word="hit">hit</span> <span word="a">a</span> 10-<span word="month">month</span> <span word="high">high</span> <span word="in">in</span> <span word="early">early</span> <span word="September">September</span> <span word="as">as</span> <span word="a">a</span> <span word="result">result</span> <span word="of">of</span> <span word="uncertainty">uncertainty</span> <span word="over">over</span> <span word="the">the</span> <span word="crop">crop</span>, <span word="but">but</span> <span word="the">the</span> <span word="prices">prices</span> <span word="remain">remain</span> <span word="well">well</span> <span word="below">below</span> <span word="the">the</span> <span word="height">height</span> <span word="they">they</span> <span word="reached">reached</span> <span word="last">last</span> <span word="year">year</span> <span word="during">during</span> <span word="the">the</span> <span word="civil">civil</span> <span word="war">war</span> <span word="in">in</span> <span word="the">the</span> <span word="Ivory">Ivory</span> <span word="Coast">Coast</span>.</p><p>"<span word="We">We</span> <span word="opened">opened</span> <span word="our">our</span> <span word="China">China</span> <span word="company">company</span> <span word="last">last</span> <span word="month">month</span> <span word="to">to</span> <span word="better">better</span> <span word="support">support</span> <span word="the">the</span> <span word="company">company</span>'<span word="s">s</span> <span word="development">development</span> <span word="in">in</span> <span word="the">the</span> <span word="country">country</span>," <span word="said">said</span> <span word="Thomas">Thomas</span> <span word="P">P</span>. <span word="Meier">Meier</span>, <span word="managing">managing</span> <span word="director">director</span> <span word="of">of</span> <span word="Lindt">Lindt</span> & <span word="Sprungli">Sprungli</span> (<span word="China">China</span>) <span word="Ltd">Ltd</span>, <span word="a">a</span> <span word="maker">maker</span> <span word="of">of</span> <span word="premium">premium</span> <span word="chocolates">chocolates</span>.</p><p><span word="He">He</span> <span word="said">said</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="market">market</span> <span word="is">is</span> <span word="very">very</span> <span word="important">important</span> <span word="to">to</span> <span word="the">the</span> <span word="company">company</span>, <span word="even">even</span> <span word="more">more</span> <span word="so">so</span> <span word="than">than</span> <span word="the">the</span> <span word="Japanese">Japanese</span> <span word="market">market</span>.</p><p><span word="The">The</span> <span word="company">company</span> <span word="has">has</span> <span word="established">established</span> <span word="more">more</span> <span word="than">than</span> 3,000 <span word="points">points</span> <span word="of">of</span> <span word="sale">sale</span> <span word="and">and</span> <span word="duty">duty</span>-<span word="free">free</span> <span word="outlets">outlets</span> <span word="in">in</span> <span word="China">China</span>, <span word="mainly">mainly</span> <span word="in">in</span> <span word="cities">cities</span>.</p><p><span word="Industry">Industry</span> <span word="research">research</span> <span word="suggests">suggests</span> <span word="that">that</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="consume">consume</span> <span word="less">less</span> <span word="chocolate">chocolate</span> <span word="than">than</span> <span word="European">European</span> <span word="or">or</span> <span word="US">US</span> <span word="consumers">consumers</span>.</p><p>"<span word="Generally">Generally</span>, <span word="we">we</span> <span word="believe">believe</span> <span word="that">that</span> <span word="in">in</span> <span word="China">China</span> <span word="people">people</span> <span word="consume">consume</span> 200 <span word="grams">grams</span> <span word="of">of</span> <span word="chocolate">chocolate</span> <span word="a">a</span> <span word="year">year</span> <span word="each">each</span> <span word="on">on</span> <span word="average">average</span>, <span word="while">while</span> <span word="in">in</span> <span word="the">the</span> <span word="United">United</span> <span word="Kingdom">Kingdom</span> <span word="the">the</span> <span word="corresponding">corresponding</span> <span word="figure">figure</span> <span word="is">is</span> 12 <span word="kilograms">kilograms</span> <span word="and">and</span>, <span word="in">in</span> <span word="Japan">Japan</span>, <span word="it">it</span> <span word="is">is</span> <span word="about">about</span> 2 <span word="kilograms">kilograms</span>," <span word="said">said</span> <span word="Katherine">Katherine</span> <span word="Zhou">Zhou</span>, <span word="regional">regional</span> <span word="director">director</span> <span word="of">of</span> <span word="Ipsos">Ipsos</span>, <span word="a">a</span> <span word="market">market</span> <span word="research">research</span> <span word="company">company</span>. "<span word="The">The</span> <span word="market">market</span> <span word="is">is</span> <span word="steadily">steadily</span> <span word="expanding">expanding</span>, <span word="and">and</span> <span word="Chinese">Chinese</span> <span word="people">people</span> <span word="do">do</span> <span word="trust">trust</span> <span word="and">and</span> <span word="prefer">prefer</span> <span word="European">European</span> <span word="chocolate">chocolate</span> <span word="brands">brands</span>."</p><p><span word="Someone">Someone</span> <span word="who">who</span> <span word="searches">searches</span> <span word="for">for</span> "<span word="chocolate">chocolate</span>" <span word="on">on</span> <span word="the">the</span> <span word="e">e</span>-<span word="commerce">commerce</span> <span word="website">website</span> <span word="Taobao">Taobao</span>.<span word="com">com</span> <span word="is">is</span> <span word="likely">likely</span> <span word="to">to</span> <span word="find">find</span> <span word="that">that</span> <span word="the">the</span> <span word="best">best</span>-<span word="selling">selling</span> <span word="brands">brands</span> <span word="have">have</span> <span word="words">words</span> <span word="such">such</span> <span word="as">as</span> "<span word="Europe">Europe</span>, "<span word="handmade">handmade</span>" <span word="or">or</span> "<span word="authentic">authentic</span>" <span word="associated">associated</span> <span word="with">with</span> <span word="them">them</span>.</p>
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