Youku Tudou outlines vision for merged company
<p><span word="Download">Download</span></p><p><span word="Youku">Youku</span> <span word="Tudou">Tudou</span> <span word="Inc">Inc</span>, <span word="China">China</span>'<span word="s">s</span> <span word="biggest">biggest</span> <span word="online">online</span> <span word="video">video</span> <span word="provider">provider</span>, <span word="is">is</span> <span word="stepping">stepping</span> <span word="up">up</span> <span word="efforts">efforts</span> <span word="to">to</span> <span word="manage">manage</span> <span word="its">its</span> <span word="two">two</span> <span word="online">online</span> <span word="video">video</span> <span word="websites">websites</span> <span word="after">after</span> <span word="a">a</span> <span word="merger">merger</span> <span word="that">that</span> <span word="combined">combined</span> <span word="the">the</span> <span word="two">two</span> <span word="biggest">biggest</span> <span word="web">web</span>-<span word="video">video</span> <span word="competitors">competitors</span> <span word="into">into</span> <span word="a">a</span> <span word="single">single</span> <span word="company">company</span>.</p><p><span word="The">The</span> <span word="newly">newly</span> <span word="merged">merged</span> <span word="company">company</span> <span word="plans">plans</span> <span word="to">to</span> <span word="keep">keep</span> <span word="Youku">Youku</span>.<span word="com">com</span> <span word="and">and</span> <span word="Tudou">Tudou</span>.<span word="com">com</span> <span word="as">as</span> <span word="distinct">distinct</span> <span word="players">players</span> <span word="to">to</span> <span word="target">target</span> <span word="different">different</span> <span word="kinds">kinds</span> <span word="of">of</span> <span word="users">users</span>, <span word="an">an</span> <span word="effort">effort</span> <span word="that">that</span> <span word="comes">comes</span> <span word="amid">amid</span> <span word="some">some</span> <span word="analysts">analysts</span>' <span word="doubt">doubt</span> <span word="about">about</span> <span word="whether">whether</span> <span word="the">the</span> <span word="merger">merger</span> <span word="can">can</span> <span word="bear">bear</span> <span word="fruit">fruit</span> <span word="as">as</span> <span word="the">the</span> <span word="company">company</span> <span word="expects">expects</span>.</p><p><span word="Tudou">Tudou</span>.<span word="com">com</span> <span word="will">will</span> <span word="position">position</span> <span word="itself">itself</span> <span word="as">as</span> <span word="a">a</span> <span word="video">video</span> <span word="website">website</span> <span word="for">for</span> "<span word="fashion">fashion</span>" <span word="and">and</span> "<span word="youth">youth</span>", <span word="while">while</span> <span word="Youku">Youku</span> <span word="will">will</span> <span word="be">be</span> <span word="more">more</span> <span word="of">of</span> <span word="a">a</span> "<span word="mainstream">mainstream</span>" <span word="online">online</span>-<span word="video">video</span> <span word="provider">provider</span>, <span word="the">the</span> <span word="company">company</span> <span word="said">said</span> <span word="on">on</span> <span word="Wednesday">Wednesday</span>. <span word="It">It</span> <span word="was">was</span> <span word="the">the</span> <span word="first">first</span> <span word="time">time</span> <span word="the">the</span> <span word="company">company</span> <span word="talked">talked</span> <span word="about">about</span> <span word="its">its</span> <span word="strategic">strategic</span> <span word="plans">plans</span> <span word="since">since</span> <span word="the">the</span> <span word="merger">merger</span> <span word="was">was</span> <span word="finalized">finalized</span> <span word="last">last</span> <span word="month">month</span>.</p><p><span word="Tudou">Tudou</span>.<span word="com">com</span> <span word="will">will</span> <span word="present">present</span> <span word="its">its</span> <span word="new">new</span> <span word="homepage">homepage</span> <span word="and">and</span> <span word="provide">provide</span> <span word="a">a</span> <span word="series">series</span> <span word="of">of</span> <span word="self">self</span>-<span word="produced">produced</span> <span word="entertainment">entertainment</span> <span word="programs">programs</span>, <span word="among">among</span> <span word="other">other</span> <span word="efforts">efforts</span> <span word="to">to</span> <span word="emphasize">emphasize</span> <span word="its">its</span> <span word="brand">brand</span> <span word="positioning">positioning</span>, <span word="in">in</span> <span word="the">the</span> <span word="coming">coming</span> <span word="three">three</span> <span word="months">months</span>, <span word="said">said</span> <span word="Yu">Yu</span> <span word="Zhou">Zhou</span>, <span word="Tudou">Tudou</span>'<span word="s">s</span> <span word="chief">chief</span> <span word="strategy">strategy</span> <span word="officer">officer</span>.</p><p><span word="Youku">Youku</span> <span word="and">and</span> <span word="Tudou">Tudou</span> <span word="used">used</span> <span word="to">to</span> <span word="be">be</span> <span word="the">the</span> <span word="two">two</span> <span word="biggest">biggest</span> <span word="players">players</span> <span word="in">in</span> <span word="the">the</span> <span word="market">market</span>. <span word="However">However</span>, <span word="when">when</span> <span word="measured">measured</span> <span word="by">by</span> <span word="revenue">revenue</span>, <span word="Tudou">Tudou</span> <span word="dropped">dropped</span> <span word="out">out</span> <span word="of">of</span> <span word="the">the</span> <span word="top">top</span> <span word="three">three</span> <span word="in">in</span> <span word="the">the</span> <span word="second">second</span> <span word="quarter">quarter</span>.</p><p><span word="Youku">Youku</span> <span word="had">had</span> 21.5 <span word="percent">percent</span> <span word="of">of</span> <span word="the">the</span> <span word="online">online</span> <span word="video">video</span> <span word="market">market</span> <span word="in">in</span> <span word="China">China</span> <span word="in">in</span> <span word="the">the</span> <span word="quarter">quarter</span>, <span word="followed">followed</span> <span word="by">by</span> <span word="Iqiyi">Iqiyi</span>.<span word="com">com</span>'<span word="s">s</span> 10.2 <span word="percent">percent</span> <span word="and">and</span> <span word="Sohu">Sohu</span>.<span word="com">com</span>’<span word="s">s</span> 9.8 <span word="percent">percent</span>, <span word="according">according</span> <span word="to">to</span> <span word="the">the</span> <span word="domestic">domestic</span> <span word="research">research</span> <span word="company">company</span> <span word="Analysys">Analysys</span> <span word="International">International</span>. <span word="Tudou">Tudou</span> <span word="ranked">ranked</span> <span word="fourth">fourth</span> <span word="with">with</span> 8.6 <span word="percent">percent</span>.</p><p><span word="It">It</span> <span word="is">is</span> <span word="still">still</span> <span word="unknown">unknown</span> <span word="whether">whether</span> <span word="the">the</span> <span word="merger">merger</span> <span word="can">can</span> <span word="make">make</span> <span word="the">the</span> <span word="new">new</span> <span word="company">company</span> <span word="bigger">bigger</span> <span word="than">than</span> <span word="Youku">Youku</span> <span word="and">and</span> <span word="Tudou">Tudou</span> <span word="combined">combined</span>, <span word="analysts">analysts</span> <span word="said">said</span>.</p>
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