Good media entertains, informs and educates
<p><span word="Get">Get</span> <span word="Flash">Flash</span> <span word="Player">Player</span></p><p><span word="Many">Many</span> <span word="people">people</span> <span word="have">have</span> <span word="observed">observed</span> <span word="that">that</span> <span word="social">social</span> <span word="media">media</span> <span word="in">in</span> <span word="China">China</span> <span word="are">are</span> <span word="having">having</span> <span word="a">a</span> <span word="profound">profound</span> <span word="impact">impact</span> <span word="on">on</span> <span word="them">them</span> <span word="and">and</span> <span word="that">that</span> <span word="impact">impact</span> <span word="is">is</span> <span word="increasingly">increasingly</span> <span word="extending">extending</span> <span word="to">to</span> <span word="the">the</span> <span word="government">government</span>. <span word="Recent">Recent</span> <span word="TV">TV</span> <span word="drama">drama</span> <span word="guidelines">guidelines</span> <span word="that">that</span> <span word="seemingly">seemingly</span> <span word="were">were</span> <span word="issued">issued</span> <span word="by">by</span> <span word="the">the</span> <span word="State">State</span> <span word="Administration">Administration</span> <span word="for">for</span> <span word="Radio">Radio</span>, <span word="Film">Film</span> <span word="and">and</span> <span word="Television">Television</span> (<span word="SARFT">SARFT</span>) <span word="at">at</span> <span word="the">the</span> <span word="beginning">beginning</span> <span word="of">of</span> <span word="the">the</span> <span word="month">month</span>, <span word="and">and</span> <span word="then">then</span> <span word="denied">denied</span> <span word="a">a</span> <span word="week">week</span> <span word="and">and</span> <span word="a">a</span> <span word="million">million</span> <span word="mostly">mostly</span> <span word="negative">negative</span> <span word="micro">micro</span> <span word="blog">blog</span> <span word="postings">postings</span> <span word="later">later</span>, <span word="is">is</span> <span word="a">a</span> <span word="recent">recent</span> <span word="example">example</span>.</p><p><span word="I">I</span>'<span word="d">d</span> <span word="like">like</span> <span word="to">to</span> <span word="believe">believe</span> <span word="that">that</span> <span word="the">the</span> <span word="guidelines">guidelines</span> <span word="were">were</span> <span word="a">a</span> <span word="trial">trial</span> <span word="balloon">balloon</span> <span word="put">put</span> <span word="up">up</span> <span word="by">by</span> <span word="SARFT">SARFT</span> <span word="that">that</span> <span word="was">was</span> <span word="shot">shot</span> <span word="down">down</span> <span word="by">by</span> <span word="public">public</span> <span word="opinion">opinion</span>. <span word="The">The</span> <span word="Internet">Internet</span> <span word="is">is</span> <span word="the">the</span> <span word="perfect">perfect</span> <span word="information">information</span> <span word="tool">tool</span>. <span word="Previously">Previously</span>, <span word="it">it</span> <span word="was">was</span> <span word="not">not</span> <span word="always">always</span> <span word="easy">easy</span> <span word="to">to</span> <span word="discern">discern</span> <span word="public">public</span> <span word="opinion">opinion</span>. <span word="Now">Now</span>, <span word="people">people</span>'<span word="s">s</span> <span word="attitudes">attitudes</span> <span word="are">are</span> <span word="available">available</span> <span word="for">for</span> <span word="all">all</span> <span word="to">to</span> <span word="see">see</span> <span word="and">and</span> <span word="policymakers">policymakers</span> <span word="can">can</span> <span word="act">act</span> <span word="accordingly">accordingly</span>.</p><p><span word="The">The</span> <span word="now">now</span> <span word="denied">denied</span> <span word="guidance">guidance</span> <span word="from">from</span> <span word="SARFT">SARFT</span> <span word="to">to</span> <span word="TV">TV</span> <span word="stations">stations</span> <span word="sought">sought</span> <span word="to">to</span> <span word="eliminate">eliminate</span> "<span word="vulgar">vulgar</span>" <span word="and">and</span> "<span word="overly">overly</span> <span word="entertaining">entertaining</span>" <span word="material">material</span> <span word="from">from</span> <span word="China">China</span>'<span word="s">s</span> <span word="airwaves">airwaves</span>. <span word="These">These</span> <span word="included">included</span> <span word="banning">banning</span> <span word="Chinese">Chinese</span> <span word="remakes">remakes</span> <span word="of">of</span> <span word="foreign">foreign</span> <span word="shows">shows</span>. <span word="They">They</span> <span word="also">also</span> <span word="sought">sought</span> <span word="to">to</span> <span word="reduce">reduce</span> "<span word="low">low</span> <span word="taste">taste</span>" <span word="references">references</span> <span word="to">to</span> <span word="violence">violence</span>, <span word="organized">organized</span> <span word="crime">crime</span>, <span word="family">family</span> <span word="conflict">conflict</span> <span word="and">and</span> <span word="even">even</span> <span word="humor">humor</span> <span word="in">in</span> <span word="historical">historical</span> <span word="dramas">dramas</span>.</p><p><span word="SARFT">SARFT</span> <span word="certainly">certainly</span> <span word="had">had</span> <span word="a">a</span> <span word="lofty">lofty</span> <span word="goal">goal</span> <span word="in">in</span> <span word="mind">mind</span> <span word="while">while</span> <span word="imposing">imposing</span> <span word="an">an</span> <span word="earlier">earlier</span> <span word="ad">ad</span> <span word="ban">ban</span> <span word="last">last</span> <span word="year">year</span>. <span word="An">An</span> <span word="SARFT">SARFT</span> <span word="representative">representative</span> <span word="said">said</span> <span word="the">the</span> <span word="agency">agency</span> <span word="took">took</span> <span word="the">the</span> <span word="action">action</span> <span word="then">then</span>, <span word="so">so</span> <span word="as">as</span> <span word="to">to</span> <span word="fully">fully</span> <span word="utilize">utilize</span> <span word="the">the</span> <span word="TV">TV</span> <span word="networks">networks</span> <span word="to">to</span> <span word="build">build</span> <span word="a">a</span> <span word="public">public</span> <span word="cultural">cultural</span> <span word="service">service</span> <span word="system">system</span>, <span word="raise">raise</span> <span word="the">the</span> <span word="quality">quality</span> <span word="of">of</span> <span word="public">public</span> <span word="cultural">cultural</span> <span word="services">services</span> <span word="and">and</span> <span word="guarantee">guarantee</span> <span word="the">the</span> <span word="basic">basic</span> <span word="cultural">cultural</span> <span word="rights">rights</span> <span word="of">of</span> <span word="the">the</span> <span word="people">people</span>.</p><p><span word="In">In</span> <span word="their">their</span> <span word="laudable">laudable</span> <span word="quest">quest</span> <span word="to">to</span> <span word="make">make</span> <span word="Chinese">Chinese</span> <span word="TV">TV</span> <span word="more">more</span> <span word="moral">moral</span>, <span word="educational">educational</span> <span word="and">and</span> <span word="pro">pro</span>-<span word="social">social</span>, <span word="this">this</span> <span word="time">time</span>, <span word="as">as</span> <span word="most">most</span> <span word="weibo">weibo</span> <span word="or">or</span> <span word="micro">micro</span> <span word="blog">blog</span> <span word="postings">postings</span> <span word="pointed">pointed</span> <span word="out">out</span>, <span word="they">they</span> <span word="would">would</span> <span word="have">have</span> <span word="inadvertently">inadvertently</span> <span word="made">made</span> <span word="TV">TV</span> <span word="more">more</span> <span word="boring">boring</span> <span word="and">and</span> <span word="even">even</span> <span word="contributed">contributed</span> <span word="to">to</span> <span word="affecting">affecting</span> <span word="domestic">domestic</span> <span word="consumer">consumer</span> <span word="demand">demand</span> <span word="for">for</span> <span word="Chinese">Chinese</span> <span word="goods">goods</span> <span word="and">and</span> <span word="services">services</span>.</p>
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