Internet savvy voters targeted on social media
<p><span word="Download">Download</span></p><p><span word="The">The</span> <span word="US">US</span> <span word="Republican">Republican</span> <span word="and">and</span> <span word="Democratic">Democratic</span> <span word="conventions">conventions</span> <span word="have">have</span> <span word="traditionally">traditionally</span> <span word="targeted">targeted</span> <span word="television">television</span> <span word="viewers">viewers</span> <span word="above">above</span> <span word="all">all</span> - <span word="but">but</span> <span word="this">this</span> <span word="year">year</span>'<span word="s">s</span> <span word="will">will</span> <span word="see">see</span> <span word="an">an</span> <span word="unprecedented">unprecedented</span> <span word="effort">effort</span> <span word="to">to</span> <span word="reach">reach</span> <span word="voters">voters</span> <span word="via">via</span> <span word="social">social</span> <span word="media">media</span>.</p><p><span word="In">In</span> <span word="the">the</span> <span word="last">last</span> <span word="presidential">presidential</span> <span word="election">election</span> <span word="four">four</span> <span word="years">years</span> <span word="ago">ago</span>, <span word="Facebook">Facebook</span>, <span word="Twitter">Twitter</span> <span word="and">and</span> <span word="other">other</span> <span word="platforms">platforms</span> <span word="were">were</span> <span word="not">not</span> <span word="yet">yet</span> <span word="the">the</span> <span word="ubiquitous">ubiquitous</span> <span word="force">force</span> <span word="they">they</span> <span word="are">are</span> <span word="now">now</span> - <span word="even">even</span> <span word="if">if</span> <span word="Barack">Barack</span> <span word="Obama">Obama</span> <span word="was">was</span> <span word="among">among</span> <span word="the">the</span> <span word="first">first</span> <span word="to">to</span> <span word="use">use</span> <span word="online">online</span> <span word="tools">tools</span> <span word="in">in</span> <span word="a">a</span> <span word="major">major</span> <span word="way">way</span> <span word="for">for</span> <span word="electoral">electoral</span> <span word="ends">ends</span>.</p><p><span word="It">It</span> <span word="was">was</span> <span word="arguably">arguably</span> <span word="not">not</span> <span word="until">until</span> <span word="the">the</span> <span word="US">US</span> <span word="mid">mid</span>-<span word="term">term</span> <span word="elections">elections</span> <span word="in">in</span> 2010 <span word="that">that</span> <span word="social">social</span> <span word="media">media</span>, <span word="including">including</span> <span word="YouTube">YouTube</span> <span word="and">and</span> <span word="Flickr">Flickr</span>, <span word="really">really</span> <span word="took">took</span> <span word="off">off</span> <span word="as">as</span> <span word="key">key</span> <span word="tools">tools</span> <span word="in">in</span> <span word="the">the</span> <span word="politicians">politicians</span>' <span word="communications">communications</span> <span word="armory">armory</span>.</p><p><span word="The">The</span> <span word="Republican">Republican</span> <span word="National">National</span> <span word="Convention">Convention</span> <span word="in">in</span> <span word="Tampa">Tampa</span>, <span word="Florida">Florida</span> <span word="and">and</span> <span word="the">the</span> <span word="Democratic">Democratic</span> <span word="gathering">gathering</span> <span word="in">in</span> <span word="Charlotte">Charlotte</span>, <span word="North">North</span> <span word="Caroline">Caroline</span> <span word="next">next</span> <span word="month">month</span>, <span word="confirm">confirm</span> <span word="the">the</span> <span word="trend">trend</span>, <span word="with">with</span> <span word="huge">huge</span> <span word="teams">teams</span> <span word="of">of</span> <span word="staff">staff</span> <span word="members">members</span> <span word="dedicated">dedicated</span> <span word="to">to</span> <span word="reaching">reaching</span> <span word="voters">voters</span> <span word="online">online</span>.</p><p>"<span word="Wherever">Wherever</span> <span word="you">you</span> <span word="live">live</span>, <span word="whatever">whatever</span> <span word="device">device</span> <span word="you">you</span> <span word="use">use</span>, <span word="we">we</span> <span word="want">want</span> <span word="you">you</span> <span word="to">to</span> <span word="engage">engage</span> <span word="as">as</span> <span word="an">an</span> <span word="active">active</span> <span word="participant">participant</span> <span word="in">in</span> <span word="this">this</span> <span word="convention">convention</span>," <span word="the">the</span> <span word="convention">convention</span>'<span word="s">s</span> <span word="chief">chief</span> <span word="executive">executive</span> <span word="William">William</span> <span word="Harris">Harris</span> <span word="said">said</span> <span word="last">last</span> <span word="week">week</span>.</p><p>"<span word="This">This</span> <span word="convention">convention</span> <span word="is">is</span> <span word="about">about</span> <span word="every">every</span> <span word="American">American</span>'<span word="s">s</span> <span word="future">future</span>, <span word="and">and</span> <span word="everyone">everyone</span> <span word="has">has</span> <span word="a">a</span> <span word="stake">stake</span> <span word="in">in</span> <span word="it">it</span> <span word="so">so</span> <span word="we">we</span> <span word="created">created</span> <span word="a">a</span> '<span word="Convention">Convention</span> <span word="without">without</span> <span word="Walls">Walls</span>' <span word="to">to</span> <span word="make">make</span> <span word="this">this</span> <span word="the">the</span> <span word="most">most</span> <span word="open">open</span> <span word="and">and</span> <span word="accessible">accessible</span> <span word="event">event</span> <span word="in">in</span> <span word="history">history</span>."</p><p><span word="In">In</span> <span word="addition">addition</span> <span word="to">to</span> <span word="the">the</span> <span word="inevitable">inevitable</span> <span word="Twitter">Twitter</span> <span word="and">and</span> <span word="Facebook">Facebook</span> <span word="pages">pages</span>, <span word="both">both</span> <span word="parties">parties</span> <span word="have">have</span> <span word="set">set</span> <span word="up">up</span> <span word="stall">stall</span> <span word="on">on</span> <span word="YouTube">YouTube</span>, <span word="photo">photo</span> <span word="sharing">sharing</span> <span word="sites">sites</span> <span word="Flickr">Flickr</span> <span word="and">and</span> <span word="Pinterest">Pinterest</span>, <span word="and">and</span> <span word="the">the</span> <span word="Google">Google</span> + <span word="and">and</span> <span word="Foursquare">Foursquare</span> <span word="networks">networks</span>, <span word="as">as</span> <span word="well">well</span> <span word="as">as</span> <span word="an">an</span> <span word="array">array</span> <span word="of">of</span> <span word="smartphone">smartphone</span> <span word="applications">applications</span>.</p>
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