2017届北京市朝阳区高考英语阅读理解暑假训练（1）
<p> 北京市朝阳区2017高考英语阅读理解暑假训练（1）及答案</p><p> 阅读下面短文, 从每题所给的四个选项(<span word="A">A</span>, <span word="B">B</span>, <span word="C">C</span> 和<span word="D">D</span>)中, 选出最佳选项。</p><p> <span word="Celebrity">Celebrity</span>(名人) <span word="has">has</span> <span word="become">become</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="most">most</span> <span word="important">important</span> <span word="representatives">representatives</span> <span word="of">of</span> <span word="popular">popular</span> <span word="culture">culture</span>. <span word="Fans">Fans</span> <span word="used">used</span> <span word="to">to</span> <span word="be">be</span> <span word="crazy">crazy</span> <span word="about">about</span> <span word="a">a</span> <span word="specific">specific</span> <span word="film">film</span>, <span word="but">but</span> <span word="now">now</span> <span word="the">the</span> <span word="public">public</span> <span word="tends">tends</span> <span word="to">to</span> <span word="base">base</span> <span word="its">its</span> <span word="consumption">consumption</span>(消费) <span word="on">on</span> <span word="the">the</span> <span word="interest">interest</span> <span word="of">of</span> <span word="celebrity">celebrity</span> <span word="attached">attached</span> <span word="to">to</span> <span word="any">any</span> <span word="given">given</span> <span word="product">product</span>. <span word="Besides">Besides</span>, <span word="fashion">fashion</span> <span word="magazines">magazines</span> <span word="have">have</span> <span word="almost">almost</span> <span word="abandoned">abandoned</span> <span word="the">the</span> <span word="practice">practice</span> <span word="of">of</span> <span word="putting">putting</span> <span word="models">models</span> <span word="on">on</span> <span word="the">the</span> <span word="cover">cover</span> <span word="because">because</span> <span word="they">they</span> <span word="don">don</span>’<span word="t">t</span> <span word="sell">sell</span> <span word="nearly">nearly</span> <span word="as">as</span> <span word="well">well</span> <span word="as">as</span> <span word="famous">famous</span> <span word="faces">faces</span>. <span word="As">As</span> <span word="a">a</span> <span word="result">result</span>, <span word="celebrities">celebrities</span> <span word="have">have</span> <span word="realized">realized</span> <span word="their">their</span> <span word="unbelievably">unbelievably</span> <span word="powerful">powerful</span> <span word="market">market</span> <span word="potential">potential</span>, <span word="moving">moving</span> <span word="from">from</span> <span word="advertising">advertising</span> <span word="for">for</span> <span word="others">others</span>’ <span word="products">products</span> <span word="to">to</span> <span word="developing">developing</span> <span word="their">their</span> <span word="own">own</span>.</p><p> <span word="Celebrity">Celebrity</span> <span word="clothing">clothing</span> <span word="lines">lines</span> <span word="aren">aren</span>’<span word="t">t</span> <span word="a">a</span> <span word="completely">completely</span> <span word="new">new</span> <span word="phenomenon">phenomenon</span>, <span word="but">but</span> <span word="in">in</span> <span word="the">the</span> <span word="past">past</span> <span word="they">they</span> <span word="were">were</span> <span word="typically">typically</span> <span word="aimed">aimed</span> <span word="at">at</span> <span word="the">the</span> <span word="ordinary">ordinary</span> <span word="consumers">consumers</span>, <span word="and">and</span> <span word="limited">limited</span> <span word="to">to</span> <span word="a">a</span> <span word="few">few</span> <span word="TV">TV</span> <span word="actresses">actresses</span>. <span word="Today">Today</span> <span word="they">they</span>’<span word="re">re</span> <span word="started">started</span> <span word="by">by</span> <span word="first">first</span>-<span word="class">class</span> <span word="stars">stars</span> <span word="whose">whose</span> <span word="products">products</span> <span word="enjoy">enjoy</span> <span word="equal">equal</span> <span word="fame">fame</span> <span word="with">with</span> <span word="some">some</span> <span word="world">world</span> <span word="top">top</span> <span word="brands">brands</span>. <span word="The">The</span> <span word="most">most</span> <span word="successful">successful</span> <span word="start">start</span>-<span word="ups">ups</span> <span word="have">have</span> <span word="been">been</span> <span word="those">those</span> <span word="by">by</span> <span word="celebrities">celebrities</span> <span word="with">with</span> <span word="specific">specific</span> <span word="personal">personal</span> <span word="style">style</span>. <span word="As">As</span> <span word="celebrities">celebrities</span> <span word="become">become</span> <span word="more">more</span> <span word="and">and</span> <span word="more">more</span> <span word="experienced">experienced</span> <span word="at">at</span> <span word="the">the</span> <span word="market">market</span>, <span word="they">they</span> <span word="expand">expand</span> <span word="their">their</span> <span word="production">production</span> <span word="scale">scale</span> <span word="rapidly">rapidly</span>, <span word="covering">covering</span> <span word="almost">almost</span> <span word="all">all</span> <span word="the">the</span> <span word="products">products</span> <span word="of">of</span> <span word="daily">daily</span> <span word="life">life</span>.</p><p> <span word="However">However</span>, <span word="for">for</span> <span word="every">every</span> <span word="success">success</span> <span word="story">story</span>, <span word="there">there</span>’<span word="s">s</span> <span word="a">a</span> <span word="related">related</span> <span word="warning">warning</span> <span word="tale">tale</span> <span word="of">of</span> <span word="a">a</span> <span word="celebrity">celebrity</span> <span word="who">who</span> <span word="overvalued">overvalued</span> <span word="his">his</span> <span word="consumer">consumer</span> <span word="appeal">appeal</span>. <span word="No">No</span> <span word="matter">matter</span> <span word="how">how</span> <span word="famous">famous</span> <span word="the">the</span> <span word="product">product</span>’<span word="s">s</span> <span word="origin">origin</span> <span word="is">is</span>, <span word="if">if</span> <span word="it">it</span> <span word="fails">fails</span> <span word="to">to</span> <span word="impress">impress</span> <span word="consumers">consumers</span> <span word="with">with</span> <span word="its">its</span> <span word="own">own</span> <span word="qualities">qualities</span>, <span word="it">it</span> <span word="begins">begins</span> <span word="to">to</span> <span word="resemble">resemble</span> <span word="an">an</span> <span word="exercise">exercise</span> <span word="in">in</span> <span word="self">self</span>-<span word="promotional">promotional</span> <span word="marketing">marketing</span>. <span word="And">And</span> <span word="once">once</span> <span word="the">the</span> <span word="initial">initial</span>(最初的) <span word="attention">attention</span> <span word="dies">dies</span> <span word="down">down</span>, <span word="consumer">consumer</span> <span word="interest">interest</span> <span word="might">might</span> <span word="fade">fade</span>, <span word="loyalty">loyalty</span>(忠诚) <span word="returning">returning</span> <span word="to">to</span> <span word="tried">tried</span>-<span word="and">and</span>-<span word="true">true</span> <span word="labels">labels</span>.</p>
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