2017届高三英语一轮单元检测：必修3 Unit4《 Astronomy the science of the stars》
<p> Ⅰ.阅读理解<span word="A">A</span></p><p> (2017·成都高中毕业班第一次诊断)<span word="Young">Young</span> <span word="children">children</span> <span word="are">are</span> <span word="trusting">trusting</span> <span word="of">of</span> <span word="commercial">commercial</span> <span word="advertisements">advertisements</span> <span word="in">in</span> <span word="the">the</span> <span word="mediaeadingness">mediaeadingness</span>” <span word="in">in</span> <span word="an">an</span> <span word="effort">effort</span> <span word="to">to</span> <span word="control">control</span> <span word="advertisers">advertisers</span>’ <span word="use">use</span> <span word="of">of</span> <span word="techniques">techniques</span> <span word="that">that</span> <span word="make">make</span> <span word="it">it</span> <span word="difficult">difficult</span> <span word="for">for</span> <span word="children">children</span> <span word="to">to</span> <span word="judge">judge</span> <span word="the">the</span> <span word="true">true</span> <span word="size">size</span>，<span word="action">action</span>，<span word="performance">performance</span>，<span word="or">or</span> <span word="construction">construction</span> <span word="of">of</span> <span word="a">a</span> <span word="toy">toy</span>.</p><p> <span word="Fantasy">Fantasy</span> <span word="is">is</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="common">common</span> <span word="techniques">techniques</span> <span word="in">in</span> <span word="advertising">advertising</span> <span word="that">that</span> <span word="could">could</span> <span word="mislead">mislead</span></p><p> <span word="young">young</span> <span word="audience">audience</span>.<span word="In">In</span> <span word="children">children</span>’<span word="s">s</span> <span word="advertising">advertising</span>，<span word="advertisers">advertisers</span> <span word="are">are</span> <span word="more">more</span> <span word="likely">likely</span> <span word="to">to</span> <span word="include">include</span> <span word="fantasy">fantasy</span> <span word="than">than</span> <span word="advertisements">advertisements</span> <span word="aimed">aimed</span> <span word="at">at</span> <span word="adults">adults</span>.<span word="In">In</span> <span word="a">a</span> <span word="content">content</span> <span word="analysis">analysis</span> <span word="of">of</span> <span word="Canadian">Canadian</span> <span word="television">television</span>，<span word="the">the</span> <span word="author">author</span> <span word="Stephen">Stephen</span> <span word="Kline">Kline</span> <span word="observed">observed</span> <span word="that">that</span> <span word="nearly">nearly</span> <span word="all">all</span> <span word="commercials">commercials</span> <span word="for">for</span> <span word="character">character</span> <span word="toys">toys</span> <span word="featured">featured</span> <span word="fantasy">fantasy</span> <span word="play">play</span>.<span word="Children">Children</span> <span word="have">have</span> <span word="strong">strong</span> <span word="imaginations">imaginations</span> <span word="and">and</span> <span word="the">the</span> <span word="use">use</span> <span word="of">of</span> <span word="fantasy">fantasy</span> <span word="brings">brings</span> <span word="their">their</span> <span word="ideas">ideas</span> <span word="to">to</span> <span word="life">life</span>，<span word="but">but</span> <span word="children">children</span> <span word="may">may</span> <span word="not">not</span> <span word="be">be</span> <span word="adept">adept</span> <span word="enough">enough</span> <span word="to">to</span> <span word="realize">realize</span> <span word="that">that</span> <span word="what">what</span> <span word="they">they</span> <span word="are">are</span> <span word="viewing">viewing</span> <span word="is">is</span> <span word="unreal">unreal</span>.<span word="Fantasy">Fantasy</span> <span word="situations">situations</span> <span word="are">are</span> <span word="frequently">frequently</span> <span word="used">used</span> <span word="to">to</span> <span word="attract">attract</span> <span word="children">children</span>’<span word="s">s</span> <span word="attention">attention</span>，<span word="particularly">particularly</span> <span word="in">in</span> <span word="food">food</span> <span word="advertising">advertising</span>.<span word="Advertisements">Advertisements</span> <span word="for">for</span> <span word="breakfast">breakfast</span> <span word="have">have</span> <span word="been">been</span> <span word="found">found</span> <span word="to">to</span> <span word="be">be</span> <span word="especially">especially</span> <span word="fond">fond</span> <span word="of">of</span> <span word="fantasy">fantasy</span> <span word="techniques">techniques</span>.<span word="Generally">Generally</span>，<span word="there">there</span> <span word="is">is</span> <span word="uncertainty">uncertainty</span> <span word="as">as</span> <span word="to">to</span> <span word="whether">whether</span> <span word="very">very</span> <span word="young">young</span> <span word="children">children</span> <span word="can">can</span> <span word="distinguish">distinguish</span> <span word="between">between</span> <span word="fantasy">fantasy</span> <span word="and">and</span> <span word="reality">reality</span> <span word="in">in</span> <span word="advertising">advertising</span>.</p><p> <span word="The">The</span> <span word="use">use</span> <span word="of">of</span> <span word="pop">pop</span> <span word="stars">stars</span> <span word="such">such</span> <span word="as">as</span> <span word="singers">singers</span> <span word="and">and</span> <span word="movie">movie</span> <span word="stars">stars</span> <span word="is">is</span> <span word="common">common</span> <span word="in">in</span> <span word="advertising">advertising</span>.<span word="The">The</span> <span word="intention">intention</span> <span word="is">is</span> <span word="for">for</span> <span word="the">the</span> <span word="positive">positive</span> <span word="qualities">qualities</span> <span word="of">of</span> <span word="pop">pop</span> <span word="stars">stars</span> <span word="to">to</span> <span word="be">be</span> <span word="transferred">transferred</span> <span word="to">to</span> <span word="the">the</span> <span word="advertised">advertised</span> <span word="product">product</span> <span word="and">and</span> <span word="for">for</span> <span word="the">the</span> <span word="two">two</span> <span word="to">to</span> <span word="become">become</span> <span word="linked">linked</span> <span word="in">in</span> <span word="audience">audience</span>’<span word="s">s</span> <span word="mind">mind</span>.<span word="In">In</span> <span word="children">children</span>’<span word="s">s</span> <span word="advertising">advertising</span>，<span word="the">the</span> <span word="pop">pop</span> <span word="stars">stars</span> <span word="are">are</span> <span word="often">often</span> <span word="vivid">vivid</span> <span word="figures">figures</span> <span word="from">from</span> <span word="popular">popular</span> <span word="cartoons">cartoons</span>.<span word="In">In</span> <span word="recent">recent</span> <span word="years">years</span>，<span word="the">the</span> <span word="role">role</span> <span word="of">of</span> <span word="pop">pop</span> <span word="stars">stars</span> <span word="in">in</span> <span word="advertising">advertising</span> <span word="to">to</span> <span word="children">children</span> <span word="has">has</span> <span word="often">often</span> <span word="been">been</span> <span word="combined">combined</span> <span word="with">with</span> <span word="the">the</span> <span word="concept">concept</span> <span word="of">of</span> <span word="host">host</span> <span word="selling">selling</span>.<span word="Host">Host</span> <span word="selling">selling</span> <span word="involves">involves</span> <span word="advertisements">advertisements</span> <span word="with">with</span> <span word="regular">regular</span> <span word="programming">programming</span> <span word="in">in</span> <span word="a">a</span> <span word="way">way</span> <span word="that">that</span> <span word="makes">makes</span> <span word="it">it</span> <span word="difficult">difficult</span> <span word="to">to</span> <span word="distinguish">distinguish</span> <span word="one">one</span> <span word="from">from</span> <span word="the">the</span> <span word="other">other</span>.<span word="Host">Host</span> <span word="selling">selling</span> <span word="occurs">occurs</span>，<span word="for">for</span> <span word="example">example</span>，<span word="when">when</span> <span word="a">a</span> <span word="children">children</span>’<span word="s">s</span> <span word="show">show</span> <span word="about">about</span> <span word="a">a</span> <span word="cartoon">cartoon</span> <span word="lion">lion</span> <span word="contains">contains</span> <span word="an">an</span> <span word="advertisement">advertisement</span> <span word="in">in</span> <span word="which">which</span> <span word="the">the</span> <span word="same">same</span> <span word="lion">lion</span> <span word="promotes">promotes</span> <span word="a">a</span> <span word="breakfast">breakfast</span>.<span word="The">The</span> <span word="psychologist">psychologist</span> <span word="Dale">Dale</span> <span word="Kunkel">Kunkel</span> <span word="shows">shows</span> <span word="that">that</span> <span word="the">the</span> <span word="practice">practice</span> <span word="of">of</span> <span word="host">host</span> <span word="selling">selling</span> <span word="has">has</span> <span word="reduced">reduced</span> <span word="children">children</span>’<span word="s">s</span> <span word="ability">ability</span> <span word="to">to</span> <span word="distinguish">distinguish</span> <span word="between">between</span> <span word="advertising">advertising</span> <span word="and">and</span> <span word="the">the</span> <span word="program">program</span> <span word="material">material</span>.<span word="Meanwhile">Meanwhile</span>，<span word="he">he</span> <span word="also">also</span> <span word="shows">shows</span> <span word="some">some</span> <span word="other">other</span> <span word="tricky">tricky</span> <span word="advertisements">advertisements</span>.</p>
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