性格不讨喜，反而易成功？
<p><span word="Researchers">Researchers</span> <span word="from">from</span> <span word="Pen">Pen</span> <span word="State">State</span>’<span word="s">s</span> <span word="College">College</span> <span word="of">of</span> <span word="Liberal">Liberal</span> <span word="Arts">Arts</span> <span word="and">and</span> <span word="Stony">Stony</span> <span word="Brook">Brook</span> <span word="University">University</span> <span word="conducted">conducted</span> <span word="a">a</span> <span word="two">two</span> <span word="part">part</span> <span word="experimental">experimental</span> <span word="study">study</span> <span word="to">to</span> <span word="understand">understand</span> <span word="why">why</span> <span word="those">those</span> <span word="with">with</span> <span word="headstrong">headstrong</span> <span word="personalities">personalities</span> <span word="are">are</span> <span word="more">more</span> <span word="successful">successful</span>.</p><p>来自宾夕法尼亚州立大学人文学院和纽约州立大学石溪分校的研究人员分两步做了一项实验，以了解缘何性格固执倔强的人更成功。</p><p><span word="In">In</span> <span word="the">the</span> <span word="first">first</span> <span word="part">part</span> <span word="of">of</span> <span word="the">the</span> <span word="study">study</span>, 200 <span word="students">students</span> <span word="took">took</span> <span word="a">a</span> <span word="series">series</span> <span word="of">of</span> <span word="personality">personality</span> <span word="tests">tests</span> <span word="that">that</span> <span word="measured">measured</span> <span word="how">how</span> <span word="disagreeable">disagreeable</span> <span word="they">they</span> <span word="were">were</span> <span word="and">and</span> <span word="their">their</span> <span word="ability">ability</span> <span word="to">to</span> <span word="come">come</span> <span word="up">up</span> <span word="with">with</span> <span word="original">original</span> <span word="ideas">ideas</span>. <span word="Then">Then</span> <span word="each">each</span> <span word="participant">participant</span> <span word="spent">spent</span> 10 <span word="minutes">minutes</span> <span word="creating">creating</span> <span word="a">a</span> <span word="unique">unique</span> <span word="marketing">marketing</span> <span word="campaign">campaign</span> <span word="for">for</span> <span word="the">the</span> <span word="online">online</span> <span word="campus">campus</span> <span word="of">of</span> <span word="their">their</span> <span word="university">university</span>. <span word="And">And</span> <span word="for">for</span> <span word="another">another</span> 20 <span word="minutes">minutes</span>, <span word="they">they</span> <span word="broke">broke</span> <span word="off">off</span> <span word="into">into</span> <span word="groups">groups</span> <span word="of">of</span> <span word="three">three</span> <span word="to">to</span> <span word="work">work</span> <span word="on">on</span> <span word="a">a</span> <span word="joint">joint</span> <span word="campaign">campaign</span>.</p><p>第一部分的研究里，200名学生参加了一些列性格测试，衡量其性格有多不讨人喜欢及其想出原创点子的能力。然后，每个参与者花10分钟时间为网上校区创设一个市场活动。另外一段20分钟的时间里，分成三人一组做合作项目。</p>
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