2017届河北省衡水名校高考英语一轮复习专题撬分练：专题18 主旨大意题（含解析）
<p> ………………………………………………</p><p> ………………………………………………</p><p> 基础组<span word="Passage">Passage</span> 1</p><p> 限时：7分钟体裁：说明文 题材：商业营销类 难度：难词数：269</p><p> <span word="In">In</span> <span word="ancient">ancient</span> <span word="Egypt">Egypt</span>, <span word="a">a</span> <span word="shopkeeper">shopkeeper</span> <span word="discovered">discovered</span> <span word="that">that</span> <span word="he">he</span> <span word="could">could</span> <span word="attract">attract</span> <span word="customers">customers</span> <span word="to">to</span> <span word="his">his</span> <span word="shop">shop</span> <span word="simply">simply</span> <span word="by">by</span> <span word="making">making</span> <span word="changes">changes</span> <span word="to">to</span> <span word="its">its</span> <span word="environment">environment</span>. <span word="Modern">Modern</span> <span word="businesses">businesses</span> <span word="have">have</span> <span word="been">been</span> <span word="following">following</span> <span word="his">his</span> <span word="lead">lead</span>, <span word="with">with</span> <span word="more">more</span> <span word="tactics">tactics</span> (策略)．</p><p> <span word="One">One</span> <span word="tactic">tactic</span> <span word="involves">involves</span> <span word="where">where</span> <span word="to">to</span> <span word="display">display</span> <span word="the">the</span> <span word="goods">goods</span>. <span word="For">For</span> <span word="example">example</span>, <span word="stores">stores</span> <span word="place">place</span> <span word="fruits">fruits</span> <span word="and">and</span> <span word="vegetables">vegetables</span> <span word="in">in</span> <span word="the">the</span> <span word="first">first</span> <span word="section">section</span>. <span word="They">They</span> <span word="know">know</span> <span word="that">that</span> <span word="customers">customers</span> <span word="who">who</span> <span word="buy">buy</span> <span word="the">the</span> <span word="healthy">healthy</span> <span word="food">food</span> <span word="first">first</span> <span word="will">will</span> <span word="feel">feel</span> <span word="happy">happy</span> <span word="so">so</span> <span word="that">that</span> <span word="they">they</span> <span word="will">will</span> <span word="buy">buy</span> <span word="more">more</span> <span word="junk">junk</span> <span word="food">food</span> (垃圾食品) <span word="later">later</span> <span word="in">in</span> <span word="their">their</span> <span word="trip">trip</span>. <span word="In">In</span> <span word="department">department</span> <span word="stores">stores</span>, <span word="the">the</span> <span word="women">women</span>'<span word="s">s</span> <span word="shoe">shoe</span> <span word="section">section</span> <span word="is">is</span> <span word="generally">generally</span> <span word="next">next</span> <span word="to">to</span> <span word="the">the</span> <span word="women">women</span>'<span word="s">s</span> <span word="cosmetics">cosmetics</span> (化妆品) <span word="section">section</span>: <span word="while">while</span> <span word="the">the</span> <span word="shop">shop</span> <span word="assistant">assistant</span> <span word="is">is</span> <span word="going">going</span> <span word="back">back</span> <span word="to">to</span> <span word="find">find</span> <span word="the">the</span> <span word="right">right</span> <span word="size">size</span> <span word="shoe">shoe</span>, <span word="bored">bored</span> <span word="customers">customers</span> <span word="are">are</span> <span word="likely">likely</span> <span word="to">to</span> <span word="wander">wander</span> <span word="over">over</span> <span word="and">and</span> <span word="find">find</span> <span word="some">some</span> <span word="cosmetics">cosmetics</span> <span word="they">they</span> <span word="might">might</span> <span word="want">want</span> <span word="to">to</span> <span word="try">try</span> <span word="later">later</span>.</p><p> <span word="Besides">Besides</span>, <span word="businesses">businesses</span> <span word="seek">seek</span> <span word="to">to</span> <span word="appeal">appeal</span> <span word="to">to</span> <span word="customers">customers</span>' <span word="senses">senses</span>. <span word="Stores">Stores</span> <span word="notice">notice</span> <span word="that">that</span> <span word="the">the</span> <span word="smell">smell</span> <span word="of">of</span> <span word="baked">baked</span> <span word="goods">goods</span> <span word="encourages">encourages</span> <span word="shopping">shopping</span>, <span word="so">so</span> <span word="they">they</span> <span word="make">make</span> <span word="their">their</span> <span word="own">own</span> <span word="bread">bread</span> <span word="each">each</span> <span word="morning">morning</span> <span word="and">and</span> <span word="then">then</span> <span word="fan">fan</span> <span word="the">the</span> <span word="bread">bread</span> <span word="smell">smell</span> <span word="into">into</span> <span word="the">the</span> <span word="store">store</span> <span word="throughout">throughout</span> <span word="the">the</span> <span word="day">day</span>. <span word="Music">Music</span> <span word="sells">sells</span> <span word="goods">goods</span>, <span word="too">too</span>. <span word="Researchers">Researchers</span> <span word="in">in</span> <span word="Britain">Britain</span> <span word="found">found</span> <span word="that">that</span> <span word="when">when</span> <span word="French">French</span> <span word="music">music</span> <span word="was">was</span> <span word="played">played</span>, <span word="sales">sales</span> <span word="of">of</span> <span word="French">French</span> <span word="wines">wines</span> <span word="went">went</span> <span word="up">up</span>.</p><p> <span word="When">When</span> <span word="it">it</span> <span word="comes">comes</span> <span word="to">to</span> <span word="the">the</span> <span word="selling">selling</span> <span word="of">of</span> <span word="houses">houses</span>, <span word="businesses">businesses</span> <span word="also">also</span> <span word="use">use</span> <span word="highly">highly</span> <span word="rewarding">rewarding</span> <span word="tactics">tactics</span>. <span word="They">They</span> <span word="find">find</span> <span word="that">that</span> <span word="customers">customers</span> <span word="make">make</span> <span word="decisions">decisions</span> <span word="in">in</span> <span word="the">the</span> <span word="first">first</span> <span word="few">few</span> <span word="seconds">seconds</span> <span word="upon">upon</span> <span word="walking">walking</span> <span word="in">in</span> <span word="the">the</span> <span word="door">door</span>, <span word="and">and</span> <span word="turn">turn</span> <span word="it">it</span> <span word="into">into</span> <span word="a">a</span> <span word="business">business</span> <span word="opportunity">opportunity</span>. <span word="A">A</span> <span word="California">California</span> <span word="builder">builder</span> <span word="designed">designed</span> <span word="the">the</span> <span word="structure">structure</span> <span word="of">of</span> <span word="its">its</span> <span word="houses">houses</span> <span word="smartly">smartly</span>. <span word="When">When</span> <span word="entering">entering</span> <span word="the">the</span> <span word="house">house</span>, <span word="the">the</span> <span word="customer">customer</span> <span word="would">would</span> <span word="see">see</span> <span word="the">the</span> <span word="Pacific">Pacific</span> <span word="Ocean">Ocean</span> <span word="through">through</span> <span word="the">the</span> <span word="windows">windows</span>, <span word="and">and</span> <span word="then">then</span> <span word="the">the</span> <span word="pool">pool</span> <span word="through">through</span> <span word="an">an</span> <span word="open">open</span> <span word="stairway">stairway</span> <span word="leading">leading</span> <span word="to">to</span> <span word="the">the</span> <span word="lower">lower</span> <span word="level">level</span>. <span word="The">The</span> <span word="instant">instant</span> <span word="view">view</span> <span word="of">of</span> <span word="water">water</span> <span word="on">on</span> <span word="both">both</span> <span word="levels">levels</span> <span word="helped">helped</span> <span word="sell">sell</span> <span word="these">these</span> $10 <span word="million">million</span> <span word="houses">houses</span>.</p>
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