2017届高考英语一轮复习课时知能训练：人教版必修三 Unit 1《Festivals around the world》
<p> 课时知能训练</p><p> Ⅰ.完形填空</p><p> (2011·上海高考)<span word="Everyone">Everyone</span> <span word="in">in</span> <span word="business">business</span> <span word="has">has</span> <span word="been">been</span> <span word="told">told</span> <span word="that">that</span> <span word="success">success</span> <span word="is">is</span> <span word="all">all</span> <span word="about">about</span> <span word="attracting">attracting</span> <span word="and">and</span> <span word="retaining">retaining</span>(留住)<span word="customers">customers</span>.<span word="It">It</span> <span word="sounds">sounds</span> <span word="simple">simple</span> <span word="and">and</span> <span word="achievable">achievable</span>.<span word="But">But</span>，__1__，<span word="words">words</span> <span word="of">of</span> <span word="wisdom">wisdom</span> <span word="are">are</span> <span word="soon">soon</span> <span word="forgotten">forgotten</span>.<span word="Once">Once</span> <span word="companies">companies</span> <span word="have">have</span> <span word="attracted">attracted</span> <span word="customers">customers</span> <span word="they">they</span> <span word="often">often</span>__2__ <span word="the">the</span> <span word="second">second</span> <span word="half">half</span> <span word="of">of</span> <span word="the">the</span> <span word="story">story</span>.<span word="In">In</span> <span word="the">the</span> <span word="excitement">excitement</span> <span word="of">of</span> <span word="beating">beating</span> <span word="off">off</span> <span word="the">the</span> <span word="competition">competition</span>，<span word="negotiating">negotiating</span> <span word="prices">prices</span>，<span word="securing">securing</span> <span word="orders">orders</span>，<span word="and">and</span> <span word="delivering">delivering</span> <span word="the">the</span> <span word="product">product</span>，<span word="managers">managers</span> <span word="tend">tend</span> <span word="to">to</span> <span word="become">become</span> <span word="carried">carried</span> <span word="away">away</span>.<span word="They">They</span> <span word="forget">forget</span> <span word="what">what</span> <span word="they">they</span> <span word="regard">regard</span> <span word="as">as</span> <span word="the">the</span> <span word="boring">boring</span> <span word="side">side</span> <span word="of">of</span> <span word="business">business</span>—__3__<span word="that">that</span> <span word="the">the</span> <span word="customer">customer</span> <span word="remains">remains</span> <span word="a">a</span> <span word="customer">customer</span>.</p><p> __4__<span word="to">to</span> <span word="concentrate">concentrate</span> <span word="on">on</span> <span word="retaining">retaining</span> <span word="as">as</span> <span word="well">well</span> <span word="as">as</span> <span word="attracting">attracting</span> <span word="customers">customers</span> <span word="costs">costs</span> <span word="businesses">businesses</span> <span word="huge">huge</span> <span word="amounts">amounts</span> <span word="of">of</span> <span word="money">money</span> <span word="annually">annually</span>.<span word="It">It</span> <span word="has">has</span> <span word="been">been</span> <span word="estimated">estimated</span> <span word="that">that</span> <span word="the">the</span> <span word="average">average</span> <span word="company">company</span> <span word="loses">loses</span> <span word="between">between</span> 10 <span word="and">and</span> 30 <span word="percent">percent</span> <span word="of">of</span> <span word="its">its</span> <span word="customers">customers</span> <span word="every">every</span> <span word="year">year</span>.<span word="In">In</span> <span word="constantly">constantly</span> <span word="changing">changing</span>__5__，<span word="this">this</span> <span word="is">is</span> <span word="not">not</span> <span word="surprising">surprising</span>.<span word="What">What</span> <span word="is">is</span> <span word="surprising">surprising</span> <span word="is">is</span> <span word="the">the</span> <span word="fact">fact</span> <span word="that">that</span> <span word="few">few</span> <span word="companies">companies</span> <span word="have">have</span> <span word="any">any</span> <span word="idea">idea</span> <span word="how">how</span> <span word="many">many</span> <span word="customers">customers</span> <span word="they">they</span> <span word="have">have</span> <span word="lost">lost</span>.</p><p> <span word="Only">Only</span> <span word="now">now</span> <span word="are">are</span> <span word="organisations">organisations</span> <span word="beginning">beginning</span> <span word="to">to</span> <span word="wake">wake</span> <span word="up">up</span> <span word="to">to</span> <span word="these">these</span> <span word="lost">lost</span> <span word="opportunities">opportunities</span> <span word="and">and</span> <span word="calculate">calculate</span> <span word="the">the</span>__6__<span word="implications">implications</span>.<span word="Cutting">Cutting</span> <span word="down">down</span> <span word="the">the</span> <span word="number">number</span> <span word="of">of</span> <span word="customers">customers</span> <span word="a">a</span> <span word="company">company</span> <span word="loses">loses</span> <span word="can">can</span> <span word="make">make</span> <span word="a">a</span> <span word="big">big</span></p><p> __7__<span word="in">in</span> <span word="its">its</span> <span word="performance">performance</span>.<span word="Research">Research</span> <span word="in">in</span> <span word="the">the</span> <span word="US">US</span> <span word="found">found</span> <span word="that">that</span> <span word="a">a</span> <span word="five">five</span> <span word="percent">percent</span> <span word="decrease">decrease</span> <span word="in">in</span> <span word="the">the</span> <span word="number">number</span> <span word="of">of</span> <span word="defecting">defecting</span>(流失的)<span word="customers">customers</span> <span word="led">led</span> <span word="to">to</span>__8__<span word="increases">increases</span> <span word="of">of</span> <span word="between">between</span> 25 <span word="and">and</span> 85 <span word="percent">percent</span>.</p><p> <span word="In">In</span> <span word="the">the</span> <span word="US">US</span>，<span word="Domino">Domino</span>'<span word="s">s</span> <span word="Pizza">Pizza</span> <span word="estimates">estimates</span> <span word="that">that</span> <span word="a">a</span> <span word="regular">regular</span> <span word="customer">customer</span> <span word="is">is</span> <span word="worth">worth</span> <span word="more">more</span> <span word="than">than</span> $5,000 <span word="over">over</span> <span word="ten">ten</span> <span word="years">years</span>.<span word="A">A</span> <span word="customer">customer</span> <span word="who">who</span> <span word="receives">receives</span> <span word="a">a</span> <span word="poor">poor</span> <span word="quality">quality</span> <span word="product">product</span> <span word="or">or</span> <span word="service">service</span> <span word="on">on</span> <span word="their">their</span> <span word="first">first</span> <span word="visit">visit</span> <span word="and">and</span> __9__<span word="never">never</span> <span word="returns">returns</span>，<span word="is">is</span> <span word="losing">losing</span> <span word="the">the</span> <span word="company">company</span> <span word="thousands">thousands</span> <span word="of">of</span> <span word="dollars">dollars</span> <span word="in">in</span>__10__<span word="profits">profits</span> (<span word="more">more</span> <span word="if">if</span> <span word="you">you</span> <span word="consider">consider</span> <span word="how">how</span> <span word="many">many</span> <span word="people">people</span> <span word="they">they</span> <span word="are">are</span> <span word="likely">likely</span> <span word="to">to</span> <span word="tell">tell</span> <span word="about">about</span> <span word="their">their</span> <span word="bad">bad</span> <span word="experience">experience</span>)．</p>
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