Game changer?
<p><span word="Reader">Reader</span> <span word="question">question</span>:</p><p><span word="What">What</span> <span word="is">is</span> “<span word="game">game</span> <span word="changer">changer</span>” <span word="as">as</span> <span word="in">in</span>: <span word="Whether">Whether</span> <span word="it">it</span> <span word="is">is</span> <span word="a">a</span> <span word="game">game</span>-<span word="changer">changer</span> <span word="or">or</span> <span word="not">not</span>, <span word="it">it</span> <span word="is">is</span> <span word="causing">causing</span> <span word="content">content</span> <span word="producers">producers</span> <span word="and">and</span> <span word="advertisers">advertisers</span> <span word="to">to</span> <span word="re">re</span>-<span word="think">think</span> <span word="their">their</span> <span word="business">business</span> <span word="strategies">strategies</span> (<span word="Forbes">Forbes</span>, <span word="April">April</span> 21, 2010).</p><p><span word="My">My</span> <span word="comments">comments</span>:</p><p><span word="It">It</span> <span word="refers">refers</span> <span word="to">to</span> <span word="iPad">iPad</span>, <span word="Apple">Apple</span>’<span word="s">s</span> <span word="latest">latest</span> <span word="revolutionary">revolutionary</span>, <span word="world">world</span>-<span word="beating">beating</span> <span word="gadget">gadget</span>. <span word="By">By</span> <span word="calling">calling</span> <span word="it">it</span> <span word="a">a</span> <span word="game">game</span> <span word="changer">changer</span>, <span word="the">the</span> <span word="author">author</span> <span word="thinks">thinks</span> <span word="it">it</span>’<span word="s">s</span> <span word="something">something</span> <span word="that">that</span>’<span word="ll">ll</span> <span word="greatly">greatly</span> <span word="CHANGE">CHANGE</span> <span word="the">the</span> <span word="GAME">GAME</span> <span word="of">of</span> <span word="multimedia">multimedia</span> <span word="communication">communication</span> (<span word="online">online</span> <span word="news">news</span> <span word="and">and</span> <span word="advertising">advertising</span>).</p><p><span word="As">As</span> <span word="name">name</span> <span word="suggests">suggests</span>, <span word="a">a</span> <span word="game">game</span> <span word="changer">changer</span> <span word="changes">changes</span> <span word="the">the</span> <span word="whole">whole</span> <span word="complexion">complexion</span> <span word="of">of</span> <span word="the">the</span> <span word="game">game</span>, <span word="the">the</span> <span word="game">game</span> <span word="being">being</span> <span word="how">how</span> <span word="an">an</span> <span word="existing">existing</span> <span word="game">game</span> <span word="is">is</span> <span word="played">played</span> <span word="with">with</span> <span word="its">its</span> <span word="fixed">fixed</span> <span word="rules">rules</span> <span word="and">and</span> <span word="regulations">regulations</span>.</p><p><span word="Oxford">Oxford</span> <span word="defines">defines</span> “<span word="game">game</span> <span word="changer">changer</span>” <span word="as">as</span> “<span word="a">a</span> <span word="person">person</span>, <span word="an">an</span> <span word="idea">idea</span> <span word="or">or</span> <span word="an">an</span> <span word="event">event</span> <span word="that">that</span> <span word="completely">completely</span> <span word="changes">changes</span> <span word="the">the</span> <span word="way">way</span> <span word="a">a</span> <span word="situation">situation</span> <span word="develops">develops</span>”.</p><p><span word="Michael">Michael</span> <span word="Jordan">Jordan</span>, <span word="for">for</span> <span word="example">example</span>, <span word="is">is</span>, <span word="or">or</span> <span word="was">was</span>, <span word="a">a</span> <span word="game">game</span> <span word="changer">changer</span> <span word="to">to</span> <span word="the">the</span> <span word="game">game</span> <span word="of">of</span> <span word="NBA">NBA</span> <span word="pro">pro</span> <span word="basketball">basketball</span>. <span word="Before">Before</span> <span word="Air">Air</span> <span word="Jordan">Jordan</span> <span word="came">came</span> <span word="to">to</span> <span word="the">the</span> <span word="fore">fore</span> <span word="in">in</span> <span word="the">the</span> <span word="late">late</span> 1980<span word="s">s</span> <span word="and">and</span> 1990<span word="s">s</span>, <span word="the">the</span> <span word="game">game</span> <span word="of">of</span> <span word="basketball">basketball</span> <span word="was">was</span> <span word="centered">centered</span> <span word="around">around</span>, <span word="well">well</span>, <span word="the">the</span> <span word="center">center</span>, <span word="the">the</span> <span word="tallest">tallest</span> <span word="guy">guy</span> <span word="on">on</span> <span word="the">the</span> <span word="team">team</span>. <span word="The">The</span> <span word="center">center</span>, <span word="so">so</span>-<span word="called">called</span> <span word="because">because</span> <span word="he">he</span>’<span word="s">s</span> <span word="always">always</span> <span word="asked">asked</span> <span word="to">to</span> <span word="position">position</span> <span word="himself">himself</span> <span word="in">in</span> <span word="the">the</span> <span word="middle">middle</span> <span word="of">of</span> <span word="the">the</span> <span word="offense">offense</span>, <span word="under">under</span> <span word="and">and</span> <span word="around">around</span> <span word="the">the</span> <span word="basket">basket</span>, <span word="used">used</span> <span word="to">to</span> <span word="the">the</span> <span word="focal">focal</span> <span word="point">point</span> <span word="of">of</span> <span word="attack">attack</span>, <span word="dominating">dominating</span> <span word="the">the</span> <span word="ball">ball</span> <span word="in">in</span> <span word="team">team</span> <span word="offense">offense</span>. <span word="Thanks">Thanks</span> (<span word="or">or</span> <span word="no">no</span> <span word="thanks">thanks</span> <span word="if">if</span> <span word="you">you</span> <span word="are">are</span> <span word="Yao">Yao</span> <span word="Ming">Ming</span>, <span word="a">a</span> <span word="center">center</span>) <span word="to">to</span> <span word="His">His</span> <span word="Airness">Airness</span>, <span word="who">who</span> <span word="is">is</span> <span word="a">a</span> <span word="guard">guard</span>, <span word="pro">pro</span> <span word="basketball">basketball</span> <span word="in">in</span> <span word="America">America</span> <span word="now">now</span> <span word="revolves">revolves</span> <span word="around">around</span> <span word="guards">guards</span> <span word="and">and</span> <span word="other">other</span> <span word="smaller">smaller</span> <span word="but">but</span> <span word="agile">agile</span> <span word="players">players</span> <span word="who">who</span> <span word="operate">operate</span> <span word="outside">outside</span>, <span word="round">round</span> <span word="the">the</span> <span word="perimeter">perimeter</span> <span word="rather">rather</span> <span word="than">than</span> <span word="the">the</span> <span word="clogged">clogged</span> <span word="lane">lane</span> (<span word="a">a</span> <span word="painted">painted</span> <span word="area">area</span> <span word="under">under</span> <span word="the">the</span> <span word="basket">basket</span> <span word="in">in</span> <span word="which">which</span> <span word="an">an</span> <span word="offensive">offensive</span> <span word="player">player</span> <span word="is">is</span> <span word="not">not</span> <span word="allowed">allowed</span> <span word="to">to</span>, <span word="say">say</span>, <span word="linger">linger</span> <span word="more">more</span> <span word="than">than</span> 3 <span word="seconds">seconds</span> <span word="at">at</span> <span word="a">a</span> <span word="time">time</span>).</p>
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