Catch phrase
<p><span word="Reader">Reader</span> <span word="question">question</span>: <span word="Would">Would</span> <span word="you">you</span> <span word="please">please</span> <span word="explain">explain</span> “<span word="catch">catch</span> <span word="phrase">phrase</span>”?</p><p><span word="My">My</span> <span word="comments">comments</span>:</p><p><span word="A">A</span> <span word="catch">catch</span> <span word="phrase">phrase</span>, <span word="or">or</span> <span word="catchphrase">catchphrase</span>, <span word="is">is</span> <span word="a">a</span> <span word="phrase">phrase</span> <span word="that">that</span> “<span word="catches">catches</span>”, <span word="one">one</span> <span word="that">that</span> <span word="sounds">sounds</span> <span word="attractive">attractive</span>, <span word="captivating">captivating</span> <span word="and">and</span> <span word="is">is</span> <span word="therefore">therefore</span> <span word="easily">easily</span> <span word="remembered">remembered</span>.</p><p><span word="A">A</span> <span word="disease">disease</span> <span word="that">that</span> <span word="catches">catches</span> (<span word="many">many</span> <span word="people">people</span>), <span word="for">for</span> <span word="instance">instance</span>, <span word="is">is</span> <span word="one">one</span> <span word="that">that</span> <span word="is">is</span> <span word="infectious">infectious</span>. <span word="Likewise">Likewise</span> <span word="a">a</span> <span word="catch">catch</span> <span word="phrase">phrase</span> <span word="spreads">spreads</span> <span word="quickly">quickly</span>. <span word="Look">Look</span> <span word="at">at</span> <span word="it">it</span> <span word="this">this</span> <span word="way">way</span>: <span word="a">a</span> <span word="catch">catch</span> <span word="phrase">phrase</span> <span word="is">is</span> <span word="simply">simply</span> <span word="a">a</span> <span word="group">group</span> <span word="of">of</span> <span word="words">words</span> (<span word="phrase">phrase</span>) <span word="that">that</span> <span word="has">has</span> <span word="become">become</span> <span word="one">one</span> <span word="CATCHWORD">CATCHWORD</span>.</p><p><span word="Dictionary">Dictionary</span> <span word="definitions">definitions</span> <span word="correctly">correctly</span> <span word="point">point</span> <span word="out">out</span> <span word="that">that</span> <span word="catch">catch</span> <span word="phrases">phrases</span> <span word="are">are</span> <span word="best">best</span> <span word="used">used</span> <span word="as">as</span> <span word="slogans">slogans</span> <span word="for">for</span> <span word="a">a</span> <span word="particular">particular</span> <span word="group">group</span> <span word="or">or</span> <span word="movement">movement</span>.</p><p><span word="Nike">Nike</span>, <span word="the">the</span> <span word="sports">sports</span> <span word="gear">gear</span> <span word="maker">maker</span>, <span word="has">has</span> “<span word="Just">Just</span> <span word="Do">Do</span> <span word="It">It</span>” <span word="as">as</span> <span word="a">a</span> <span word="catchphrase">catchphrase</span> <span word="to">to</span> <span word="pitch">pitch</span> <span word="many">many</span> <span word="of">of</span> <span word="its">its</span> <span word="products">products</span>. <span word="McDonald">McDonald</span>’<span word="s">s</span>, <span word="the">the</span> <span word="hamburger">hamburger</span> <span word="chain">chain</span> <span word="on">on</span> <span word="the">the</span> <span word="other">other</span> <span word="hand">hand</span>, <span word="says">says</span> “<span word="I">I</span>’<span word="m">m</span> <span word="Loving">Loving</span> <span word="It">It</span>” <span word="in">in</span> <span word="its">its</span> <span word="commercials">commercials</span>. <span word="The">The</span> <span word="catch">catch</span> <span word="phrase">phrase</span> <span word="of">of</span> <span word="our">our</span> <span word="government">government</span>, <span word="of">of</span> <span word="course">course</span>, <span word="is">is</span> “<span word="Serve">Serve</span> <span word="the">the</span> <span word="People">People</span>.”</p><p><span word="No">No</span> <span word="kidding">kidding</span>. <span word="All">All</span> <span word="people">people</span> <span word="who">who</span> <span word="are">are</span> <span word="my">my</span> <span word="age">age</span> <span word="or">or</span> <span word="older">older</span> <span word="know">know</span> <span word="that">that</span> “<span word="Serve">Serve</span> <span word="the">the</span> <span word="People">People</span> <span word="Whole">Whole</span>-<span word="Heartedly">Heartedly</span>” <span word="has">has</span> <span word="been">been</span> <span word="the">the</span> <span word="motto">motto</span> <span word="of">of</span> <span word="the">the</span> <span word="Party">Party</span> <span word="for">for</span>, <span word="like">like</span>, <span word="forever">forever</span>.</p><p><span word="It">It</span> <span word="still">still</span> <span word="is">is</span>, <span word="I">I</span> <span word="believe">believe</span>.</p><p><span word="Youngsters">Youngsters</span>, <span word="I">I</span> <span word="know">know</span>, <span word="are">are</span> <span word="more">more</span> <span word="familiar">familiar</span> <span word="with">with</span> <span word="the">the</span> <span word="more">more</span> <span word="recent">recent</span> “<span word="Let">Let</span> <span word="Some">Some</span> <span word="People">People</span> <span word="Get">Get</span> <span word="Rich">Rich</span> <span word="First">First</span>”. <span word="That">That</span> <span word="really">really</span> <span word="means">means</span> “<span word="let">let</span>’<span word="s">s</span> <span word="get">get</span> <span word="rich">rich</span> <span word="no">no</span> <span word="matter">matter</span> <span word="what">what</span>.” <span word="And">And</span> <span word="currently">currently</span>, <span word="it">it</span>’<span word="s">s</span> <span word="really">really</span> <span word="hard">hard</span> <span word="to">to</span> <span word="tell">tell</span> <span word="which">which</span> <span word="one">one</span> <span word="of">of</span> <span word="these">these</span> <span word="two">two</span> <span word="catchphrases">catchphrases</span> <span word="is">is</span> <span word="more">more</span> <span word="catching">catching</span> – <span word="that">that</span> <span word="is">is</span>, <span word="more">more</span> <span word="captivating">captivating</span> <span word="and">and</span> <span word="infectious">infectious</span> – <span word="but">but</span> <span word="if">if</span> <span word="you">you</span> <span word="are">are</span> <span word="a">a</span> <span word="believer">believer</span> <span word="of">of</span> <span word="the">the</span> <span word="second">second</span>, <span word="it">it</span> <span word="hardly">hardly</span> <span word="matters">matters</span>.</p><p><span word="In">In</span> <span word="other">other</span> <span word="words">words</span>, <span word="for">for</span> <span word="you">you</span>, <span word="it">it</span>’<span word="s">s</span>: <span word="catch">catch</span> <span word="as">as</span> <span word="catch">catch</span> <span word="can">can</span>.</p>
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