Time to get reel
<p><span word="The">The</span> <span word="just">just</span> <span word="ended">ended</span> <span word="movie">movie</span> <span word="holiday">holiday</span> <span word="season">season</span> <span word="was">was</span> <span word="major">major</span> <span word="for">for</span> <span word="film">film</span> <span word="exhibitors">exhibitors</span> <span word="while">while</span> <span word="the">the</span> <span word="quality">quality</span> <span word="of">of</span> <span word="domestic">domestic</span> <span word="releases">releases</span> <span word="was">was</span> <span word="a">a</span> <span word="letdown">letdown</span></p><p><span word="February">February</span> 28 <span word="neatly">neatly</span> <span word="bookends">bookends</span> <span word="the">the</span> <span word="three">three</span>-<span word="month">month</span>-<span word="plus">plus</span> "<span word="holiday">holiday</span> <span word="season">season</span>" <span word="for">for</span> <span word="China">China</span>'<span word="s">s</span> <span word="film">film</span> <span word="industry">industry</span>, <span word="which">which</span> <span word="began">began</span> <span word="on">on</span> <span word="Nov">Nov</span> 20. <span word="The">The</span> <span word="receipts">receipts</span> <span word="have">have</span> <span word="been">been</span> <span word="tallied">tallied</span> <span word="and">and</span> <span word="box">box</span>-<span word="office">office</span> <span word="sales">sales</span> <span word="topped">topped</span> 3 <span word="billion">billion</span> <span word="yuan">yuan</span> ($439 <span word="million">million</span>). <span word="But">But</span> <span word="not">not</span> <span word="everyone">everyone</span> <span word="in">in</span> <span word="the">the</span> <span word="industry">industry</span> <span word="is">is</span> <span word="laughing">laughing</span> <span word="all">all</span> <span word="the">the</span> <span word="way">way</span> <span word="to">to</span> <span word="the">the</span> <span word="bank">bank</span>. <span word="In">In</span> <span word="fact">fact</span>, <span word="quite">quite</span> <span word="a">a</span> <span word="few">few</span> <span word="are">are</span> <span word="weeping">weeping</span> <span word="behind">behind</span> <span word="closed">closed</span> <span word="doors">doors</span>. <span word="The">The</span> <span word="reason">reason</span> <span word="is">is</span> <span word="simple">simple</span>: <span word="Domestic">Domestic</span> <span word="releases">releases</span> <span word="had">had</span> <span word="a">a</span> <span word="lackluster">lackluster</span> <span word="response">response</span> <span word="and">and</span> <span word="the">the</span> <span word="two">two</span> <span word="Hollywood">Hollywood</span> <span word="blockbusters">blockbusters</span>, 2012 <span word="and">and</span> <span word="Avatar">Avatar</span>, <span word="accounted">accounted</span> <span word="for">for</span> <span word="more">more</span> <span word="than">than</span> <span word="half">half</span> <span word="of">of</span> <span word="the">the</span> <span word="receipts">receipts</span>. </p><p><span word="So">So</span> <span word="the">the</span> <span word="unprecedented">unprecedented</span> <span word="turnout">turnout</span> <span word="across">across</span> <span word="the">the</span> <span word="nation">nation</span>'<span word="s">s</span> <span word="cinemas">cinemas</span> <span word="turned">turned</span> <span word="out">out</span> <span word="to">to</span> <span word="be">be</span> <span word="good">good</span> <span word="news">news</span> <span word="for">for</span> <span word="film">film</span> <span word="exhibitors">exhibitors</span>, <span word="like">like</span> <span word="those">those</span> <span word="movie">movie</span> <span word="chains">chains</span>, <span word="but">but</span> <span word="terrible">terrible</span> <span word="news">news</span> <span word="for">for</span> <span word="most">most</span> <span word="filmmakers">filmmakers</span>. </p><p><span word="Now">Now</span> <span word="it">it</span>'<span word="s">s</span> <span word="time">time</span> <span word="to">to</span> <span word="play">play</span> <span word="the">the</span> <span word="blame">blame</span> <span word="game">game</span>. </p><p><span word="I">I</span> <span word="must">must</span> <span word="say">say</span> <span word="the">the</span> <span word="public">public</span> <span word="is">is</span> <span word="more">more</span> <span word="mature">mature</span> <span word="about">about</span> <span word="the">the</span> <span word="state">state</span> <span word="of">of</span> <span word="affairs">affairs</span> <span word="this">this</span> <span word="time">time</span>. <span word="Few">Few</span> <span word="have">have</span> <span word="pointed">pointed</span> <span word="their">their</span> <span word="fingers">fingers</span> <span word="and">and</span> <span word="called">called</span> <span word="it">it</span> <span word="a">a</span> "<span word="foreign">foreign</span> <span word="invasion">invasion</span>". <span word="Also">Also</span>, <span word="government">government</span> <span word="intervention">intervention</span> <span word="was">was</span> <span word="limited">limited</span> <span word="to">to</span> <span word="pulling">pulling</span> <span word="Avatar">Avatar</span> <span word="from">from</span> 2-<span word="D">D</span> <span word="screens">screens</span>. <span word="Had">Had</span> <span word="it">it</span> <span word="pulled">pulled</span> <span word="the">the</span> <span word="runaway">runaway</span> <span word="hit">hit</span> <span word="from">from</span> <span word="all">all</span> <span word="screening">screening</span> <span word="venues">venues</span>, <span word="it">it</span> <span word="could">could</span> <span word="have">have</span> <span word="triggered">triggered</span> <span word="a">a</span> <span word="major">major</span> <span word="backlash">backlash</span>. </p><p><span word="Some">Some</span> <span word="people">people</span> <span word="endured">endured</span> <span word="a">a</span> <span word="five">five</span>-<span word="hour">hour</span> <span word="ride">ride</span> <span word="to">to</span> <span word="get">get</span> <span word="to">to</span> <span word="the">the</span> <span word="nearest">nearest</span> <span word="theater">theater</span> <span word="with">with</span> 3-<span word="D">D</span> <span word="or">or</span> <span word="IMax">IMax</span> <span word="facility">facility</span>, <span word="and">and</span> <span word="once">once</span> <span word="there">there</span>, <span word="put">put</span> <span word="up">up</span> <span word="with">with</span> <span word="an">an</span> <span word="eight">eight</span>-<span word="hour">hour</span> <span word="wait">wait</span> <span word="in">in</span> <span word="shivering">shivering</span> <span word="cold">cold</span>. <span word="These">These</span> <span word="people">people</span> <span word="must">must</span> <span word="not">not</span> <span word="be">be</span> <span word="crossed">crossed</span>. <span word="The">The</span> <span word="only">only</span> <span word="person">person</span> <span word="who">who</span> <span word="did">did</span> <span word="not">not</span> <span word="seem">seem</span> <span word="to">to</span> <span word="understand">understand</span> <span word="this">this</span> <span word="was">was</span> <span word="the">the</span> <span word="director">director</span> <span word="of">of</span> <span word="Confucius">Confucius</span>, <span word="who">who</span> <span word="tried">tried</span> <span word="to">to</span> <span word="talk">talk</span> <span word="up">up</span> <span word="her">her</span> <span word="own">own</span> <span word="movie">movie</span> <span word="at">at</span> <span word="the">the</span> <span word="expense">expense</span> <span word="of">of</span> <span word="Avatar">Avatar</span> <span word="and">and</span> <span word="ended">ended</span> <span word="up">up</span> <span word="accruing">accruing</span> <span word="a">a</span> <span word="mountain">mountain</span> <span word="of">of</span> <span word="ill">ill</span> <span word="will">will</span>. </p>
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