Studying the 'Wen effect'
<p><span word="What">What</span> <span word="do">do</span> <span word="Oprah">Oprah</span> <span word="Winfrey">Winfrey</span> <span word="and">and</span> <span word="Wen">Wen</span> <span word="Jiabao">Jiabao</span> <span word="have">have</span> <span word="in">in</span> <span word="common">common</span>? <span word="They">They</span> <span word="can">can</span> <span word="both">both</span> <span word="catapult">catapult</span> <span word="obscure">obscure</span> <span word="works">works</span> <span word="into">into</span> <span word="bestsellers">bestsellers</span>. <span word="The">The</span> <span word="American">American</span> <span word="television">television</span> <span word="host">host</span> <span word="opened">opened</span> <span word="a">a</span> <span word="book">book</span> <span word="club">club</span>, <span word="a">a</span> <span word="segment">segment</span> <span word="on">on</span> <span word="her">her</span> <span word="extremely">extremely</span> <span word="popular">popular</span> <span word="talk">talk</span> <span word="show">show</span>, <span word="in">in</span> 1996 <span word="and">and</span> <span word="has">has</span> <span word="since">since</span> <span word="recommended">recommended</span> <span word="dozens">dozens</span> <span word="of">of</span> <span word="books">books</span>, <span word="increasing">increasing</span> <span word="their">their</span> <span word="sales">sales</span> <span word="by">by</span> <span word="as">as</span> <span word="much">much</span> <span word="as">as</span> <span word="a">a</span> <span word="million">million</span> <span word="copies">copies</span> <span word="each">each</span>. <span word="Hence">Hence</span>, <span word="the">the</span> "<span word="Oprah">Oprah</span> <span word="effect">effect</span>".</p><p><span word="The">The</span> <span word="Chinese">Chinese</span> <span word="premier">premier</span> <span word="mentioned">mentioned</span> <span word="in">in</span> <span word="a">a</span> <span word="visit">visit</span> <span word="to">to</span> <span word="Singapore">Singapore</span> <span word="late">late</span> <span word="last">last</span> <span word="year">year</span> <span word="that">that</span> <span word="Meditations">Meditations</span> <span word="by">by</span> <span word="Marcus">Marcus</span> <span word="Aurelius">Aurelius</span> <span word="is">is</span> <span word="his">his</span> <span word="bedside">bedside</span> <span word="reading">reading</span>. <span word="Since">Since</span> <span word="then">then</span>, <span word="the">the</span> <span word="Roman">Roman</span> <span word="emperor">emperor</span>'<span word="s">s</span> <span word="thoughts">thoughts</span> <span word="and">and</span> <span word="insights">insights</span> <span word="have">have</span> <span word="had">had</span> <span word="half">half</span> <span word="a">a</span> <span word="dozen">dozen</span> <span word="Chinese">Chinese</span> <span word="translations">translations</span> <span word="published">published</span>, <span word="all">all</span> <span word="of">of</span> <span word="which">which</span> <span word="are">are</span> <span word="selling">selling</span> <span word="briskly">briskly</span>. <span word="There">There</span> <span word="is">is</span> <span word="a">a</span> <span word="bilingual">bilingual</span> <span word="Chinese">Chinese</span>-<span word="English">English</span> <span word="edition">edition</span>, <span word="a">a</span> <span word="special">special</span> <span word="edition">edition</span> <span word="for">for</span> <span word="adolescents">adolescents</span> <span word="and">and</span> <span word="even">even</span> <span word="a">a</span> <span word="Meditations">Meditations</span>-<span word="style">style</span> <span word="volume">volume</span> <span word="by">by</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="translators">translators</span>. <span word="All">All</span> <span word="of">of</span> <span word="them">them</span> <span word="carry">carry</span> <span word="the">the</span> <span word="tagline">tagline</span> "<span word="a">a</span> <span word="book">book</span> <span word="Premier">Premier</span> <span word="Wen">Wen</span> <span word="Jiabao">Jiabao</span> <span word="reads">reads</span> <span word="every">every</span> <span word="day">day</span>".</p><p><span word="China">China</span> <span word="has">has</span> <span word="book">book</span> <span word="critics">critics</span>, <span word="but">but</span> <span word="their">their</span> <span word="impact">impact</span> <span word="pales">pales</span> <span word="beside">beside</span> <span word="that">that</span> <span word="of">of</span> <span word="politicians">politicians</span>. <span word="The">The</span> <span word="Chinese">Chinese</span> <span word="version">version</span> <span word="of">of</span> <span word="The">The</span> <span word="World">World</span> <span word="Is">Is</span> <span word="Flat">Flat</span> <span word="is">is</span> <span word="on">on</span> <span word="the">the</span> <span word="recommendation">recommendation</span> <span word="list">list</span> <span word="of">of</span> <span word="several">several</span> <span word="high">high</span>-<span word="profile">profile</span> <span word="leaders">leaders</span>. <span word="When">When</span> <span word="Wang">Wang</span> <span word="Yang">Yang</span>, <span word="then">then</span> <span word="Party">Party</span> <span word="secretary">secretary</span> <span word="of">of</span> <span word="Chongqing">Chongqing</span> <span word="municipality">municipality</span>, <span word="encouraged">encouraged</span> <span word="city">city</span> <span word="officials">officials</span> <span word="to">to</span> <span word="read">read</span> <span word="it">it</span>, 1,000 <span word="copies">copies</span> <span word="were">were</span> <span word="sold">sold</span> <span word="in">in</span> <span word="one">one</span> <span word="day">day</span>, <span word="emptying">emptying</span> <span word="the">the</span> <span word="city">city</span>'<span word="s">s</span> <span word="entire">entire</span> <span word="inventory">inventory</span>. <span word="Later">Later</span>, <span word="when">when</span> <span word="Wang">Wang</span> <span word="assumed">assumed</span> <span word="the">the</span> <span word="equivalent">equivalent</span> <span word="position">position</span> <span word="in">in</span> <span word="Guangdong">Guangdong</span> <span word="province">province</span>, <span word="he">he</span> <span word="invited">invited</span> <span word="author">author</span> <span word="Thomas">Thomas</span> <span word="Friedman">Friedman</span> <span word="for">for</span> <span word="a">a</span> <span word="visit">visit</span>.<span word="A">A</span> <span word="year">year</span> <span word="ago">ago</span>, <span word="the">the</span> <span word="Party">Party</span> <span word="secretary">secretary</span> <span word="of">of</span> <span word="Jiangxi">Jiangxi</span> <span word="province">province</span> <span word="asked">asked</span> <span word="subordinates">subordinates</span> <span word="at">at</span> <span word="an">an</span> <span word="official">official</span> <span word="meeting">meeting</span> <span word="whether">whether</span> <span word="any">any</span> <span word="of">of</span> <span word="them">them</span> <span word="had">had</span> <span word="read">read</span> <span word="the">the</span> <span word="New">New</span> <span word="York">York</span> <span word="Times">Times</span> <span word="columnist">columnist</span>'<span word="s">s</span> <span word="deep">deep</span> <span word="thoughts">thoughts</span> <span word="on">on</span> <span word="globalization">globalization</span>. <span word="Few">Few</span> <span word="hands">hands</span> <span word="shot">shot</span> <span word="up">up</span>. <span word="Imagine">Imagine</span> <span word="the">the</span> <span word="sales">sales</span> <span word="volume">volume</span> <span word="of">of</span> <span word="that">that</span> <span word="market">market</span>!<span word="When">When</span> <span word="I">I</span> <span word="interviewed">interviewed</span> <span word="Xia">Xia</span> <span word="Deren">Deren</span>, <span word="the">the</span> <span word="mayor">mayor</span> <span word="of">of</span> <span word="Dalian">Dalian</span>, <span word="he">he</span> <span word="gave">gave</span> <span word="me">me</span> <span word="a">a</span> <span word="copy">copy</span> <span word="of">of</span> <span word="this">this</span> <span word="book">book</span> <span word="as">as</span> <span word="a">a</span> <span word="souvenir">souvenir</span>. <span word="I">I</span> <span word="knew">knew</span> <span word="the">the</span> <span word="mayor">mayor</span> <span word="was">was</span> <span word="featured">featured</span> <span word="in">in</span> <span word="the">the</span> <span word="book">book</span>. <span word="And">And</span> <span word="it">it</span> <span word="was">was</span> <span word="my">my</span> <span word="guess">guess</span> <span word="he">he</span> <span word="had">had</span> <span word="bought">bought</span> <span word="hundreds">hundreds</span> <span word="of">of</span> <span word="copies">copies</span> <span word="and">and</span> <span word="gave">gave</span> <span word="them">them</span> <span word="away">away</span> <span word="as">as</span> <span word="gifts">gifts</span>.<span word="This">This</span> <span word="could">could</span> <span word="be">be</span> <span word="the">the</span> <span word="envy">envy</span> <span word="of">of</span> <span word="American">American</span> <span word="politicians">politicians</span>. <span word="President">President</span> <span word="George">George</span> <span word="W">W</span>. <span word="Bush">Bush</span> <span word="is">is</span> <span word="said">said</span> <span word="to">to</span> <span word="be">be</span> <span word="a">a</span> <span word="bookworm">bookworm</span>, <span word="yet">yet</span> <span word="the">the</span> <span word="release">release</span> <span word="of">of</span> <span word="his">his</span> <span word="reading">reading</span> <span word="list">list</span>, <span word="which">which</span> <span word="includes">includes</span> <span word="such">such</span> <span word="titles">titles</span> <span word="as">as</span> <span word="American">American</span> <span word="Prometheus">Prometheus</span> <span word="by">by</span> <span word="Kai">Kai</span> <span word="Bird">Bird</span> <span word="and">and</span> <span word="Martin">Martin</span> <span word="Sherwin">Sherwin</span>, <span word="Polio">Polio</span>: <span word="An">An</span> <span word="American">American</span> <span word="Story">Story</span> <span word="by">by</span> <span word="David">David</span> <span word="Oshinsky">Oshinsky</span>, <span word="and">and</span> <span word="Salt">Salt</span>: <span word="A">A</span> <span word="World">World</span> <span word="History">History</span> <span word="by">by</span> <span word="Mark">Mark</span> <span word="Kurlansky">Kurlansky</span>, <span word="has">has</span> <span word="not">not</span> <span word="created">created</span> <span word="miracles">miracles</span> <span word="for">for</span> <span word="their">their</span> <span word="sales">sales</span>.<span word="A">A</span> <span word="comparison">comparison</span> <span word="of">of</span> <span word="the">the</span> <span word="marketing">marketing</span> <span word="strategies">strategies</span> <span word="for">for</span> <span word="Microtrends">Microtrends</span>: <span word="The">The</span> <span word="Small">Small</span> <span word="Forces">Forces</span> <span word="Behind">Behind</span> <span word="Tomorrow">Tomorrow</span>'<span word="s">s</span> <span word="Big">Big</span> <span word="Changes">Changes</span> <span word="by">by</span> <span word="Mark">Mark</span> <span word="Penn">Penn</span> <span word="and">and</span> <span word="E">E</span>. <span word="Kinney">Kinney</span> <span word="Zalesne">Zalesne</span> <span word="reveals">reveals</span> <span word="a">a</span> <span word="cultural">cultural</span> <span word="chasm">chasm</span>: <span word="In">In</span> <span word="Amazon">Amazon</span>'<span word="s">s</span> <span word="introduction">introduction</span>, <span word="the">the</span> <span word="book">book</span> <span word="is">is</span> <span word="positioned">positioned</span> <span word="as">as</span> <span word="an">an</span> "<span word="exercise">exercise</span> <span word="in">in</span> <span word="nano">nano</span>-<span word="sociology">sociology</span>" <span word="for">for</span> "<span word="culture">culture</span> <span word="buffs">buffs</span>, <span word="retailers">retailers</span> <span word="and">and</span> <span word="especially">especially</span> <span word="businesspeople">businesspeople</span> <span word="for">for</span> <span word="whom">whom</span> '<span word="small">small</span> <span word="is">is</span> <span word="the">the</span> <span word="new">new</span> <span word="big">big</span>' <span word="will">will</span> <span word="value">value</span>". <span word="The">The</span> <span word="Chinese">Chinese</span> <span word="title">title</span>, <span word="as">as</span> <span word="it">it</span> <span word="appears">appears</span> <span word="on">on</span> <span word="book">book</span> <span word="retailing">retailing</span> <span word="sites">sites</span>, <span word="is">is</span> <span word="Microtrends">Microtrends</span>: <span word="Jointly">Jointly</span> <span word="Recommended">Recommended</span> <span word="by">by</span> <span word="Bill">Bill</span> <span word="Clinton">Clinton</span> <span word="and">and</span> <span word="Bill">Bill</span> <span word="Gates">Gates</span>. <span word="Here">Here</span>, <span word="the">the</span> <span word="power">power</span> <span word="of">of</span> <span word="politics">politics</span> <span word="and">and</span> <span word="money">money</span> <span word="add">add</span> <span word="to">to</span> <span word="the">the</span> <span word="prestige">prestige</span>.<span word="That">That</span> <span word="explains">explains</span> <span word="the">the</span> <span word="sudden">sudden</span> <span word="popularity">popularity</span> <span word="of">of</span> <span word="titles">titles</span> <span word="concerning">concerning</span> <span word="Barack">Barack</span> <span word="Obama">Obama</span>, <span word="the">the</span> <span word="American">American</span> <span word="president">president</span>-<span word="elect">elect</span>. <span word="In">In</span> <span word="the">the</span> <span word="week">week</span> <span word="after">after</span> <span word="the">the</span> <span word="election">election</span>, <span word="the">the</span> <span word="giant">giant</span> <span word="Zhongguancun">Zhongguancun</span> <span word="bookstore">bookstore</span> <span word="in">in</span> <span word="Beijing">Beijing</span> <span word="reported">reported</span> <span word="an">an</span> 80 <span word="percent">percent</span> <span word="increase">increase</span> <span word="in">in</span> <span word="sales">sales</span> <span word="of">of</span> <span word="these">these</span> <span word="titles">titles</span>, <span word="many">many</span> <span word="of">of</span> <span word="which">which</span> <span word="were">were</span> <span word="hastily">hastily</span> <span word="assembled">assembled</span> <span word="from">from</span> <span word="online">online</span> <span word="sources">sources</span>.<span word="A">A</span> <span word="search">search</span> <span word="of">of</span> <span word="Dangdang">Dangdang</span>.<span word="com">com</span>, <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="largest">largest</span> <span word="online">online</span> <span word="retailers">retailers</span> <span word="in">in</span> <span word="China">China</span>, <span word="early">early</span> <span word="this">this</span> <span word="week">week</span> <span word="turned">turned</span> <span word="up">up</span> 14 <span word="titles">titles</span> <span word="in">in</span> <span word="all">all</span>. <span word="Ranked">Ranked</span> <span word="at">at</span> <span word="the">the</span> <span word="top">top</span>, <span word="by">by</span> <span word="sales">sales</span>, <span word="is">is</span> <span word="Obamanomics">Obamanomics</span>, <span word="written">written</span> <span word="by">by</span> <span word="John">John</span> <span word="Talbott">Talbott</span> <span word="and">and</span> <span word="translated">translated</span> <span word="into">into</span> <span word="Chinese">Chinese</span>. <span word="At">At</span> <span word="the">the</span> <span word="bottom">bottom</span> <span word="of">of</span> <span word="the">the</span> <span word="list">list</span> <span word="is">is</span> <span word="The">The</span> <span word="Audacity">Audacity</span> <span word="of">of</span> <span word="Hope">Hope</span> <span word="written">written</span> <span word="by">by</span> <span word="Obama">Obama</span>. <span word="In">In</span> <span word="between">between</span> <span word="is">is</span> <span word="a">a</span> <span word="bunch">bunch</span> <span word="of">of</span> <span word="quickly">quickly</span> <span word="put">put</span>-<span word="together">together</span> <span word="volumes">volumes</span> <span word="set">set</span> <span word="to">to</span> <span word="cash">cash</span> <span word="in">in</span> <span word="on">on</span> <span word="Obama">Obama</span>'<span word="s">s</span> <span word="election">election</span>.<span word="In">In</span> <span word="the">the</span> <span word="old">old</span> <span word="days">days</span>, <span word="Chinese">Chinese</span> <span word="leaders">leaders</span> <span word="were">were</span> <span word="reluctant">reluctant</span> <span word="to">to</span> <span word="publicize">publicize</span> <span word="their">their</span> <span word="reading">reading</span> <span word="lists">lists</span>. <span word="According">According</span> <span word="to">to</span> <span word="Southern">Southern</span> <span word="Weekend">Weekend</span>, <span word="as">as</span> <span word="late">late</span> <span word="as">as</span> 1987, <span word="when">when</span> <span word="the">the</span> <span word="Communist">Communist</span> <span word="Party">Party</span> <span word="magazine">magazine</span> <span word="Outlook">Outlook</span> <span word="asked">asked</span> <span word="Hu">Hu</span> <span word="Yaobang">Yaobang</span>, <span word="then">then</span> <span word="Party">Party</span> <span word="secretary">secretary</span>, <span word="to">to</span> "<span word="promote">promote</span> <span word="reading">reading</span>", <span word="Hu">Hu</span> <span word="said">said</span> <span word="it">it</span> <span word="was">was</span> <span word="inconvenient">inconvenient</span> <span word="for">for</span> <span word="him">him</span> <span word="to">to</span> <span word="specify">specify</span> <span word="titles">titles</span> <span word="for">for</span> <span word="recommendation">recommendation</span>.<span word="The">The</span> <span word="Fifth">Fifth</span> <span word="National">National</span> <span word="Reading">Reading</span> <span word="Survey">Survey</span>, <span word="published">published</span> <span word="in">in</span> <span word="July">July</span> 2008, <span word="reveals">reveals</span> <span word="that">that</span> <span word="the">the</span> <span word="reading">reading</span> <span word="rate">rate</span> <span word="of">of</span> <span word="books">books</span> <span word="has">has</span> <span word="halted">halted</span> <span word="its">its</span> <span word="decline">decline</span> <span word="and">and</span> <span word="rests">rests</span> <span word="at">at</span> 48.8 <span word="percent">percent</span>, <span word="which">which</span> <span word="translates">translates</span> <span word="to">to</span> 4.58 <span word="volumes">volumes</span> <span word="per">per</span> <span word="capita">capita</span> (<span word="for">for</span> <span word="the">the</span> <span word="year">year</span> 2006). <span word="The">The</span> <span word="Southern">Southern</span> <span word="Weekend">Weekend</span> <span word="interviews">interviews</span> <span word="show">show</span> <span word="the">the</span> <span word="reading">reading</span> <span word="rate">rate</span> <span word="among">among</span> <span word="government">government</span> <span word="and">and</span> <span word="Party">Party</span> <span word="officials">officials</span> <span word="hovers">hovers</span> <span word="around">around</span> 20-30 <span word="percent">percent</span>. <span word="These">These</span> <span word="people">people</span> <span word="have">have</span> <span word="to">to</span> <span word="wade">wade</span> <span word="through">through</span> <span word="tons">tons</span> <span word="of">of</span> <span word="documents">documents</span> <span word="every">every</span> <span word="day">day</span>, <span word="and">and</span> <span word="for">for</span> <span word="leisure">leisure</span> <span word="they">they</span> <span word="opt">opt</span> <span word="for">for</span> <span word="newspapers">newspapers</span> <span word="instead">instead</span>. <span word="Unless">Unless</span> <span word="assigned">assigned</span> <span word="as">as</span> <span word="a">a</span> <span word="specific">specific</span> <span word="task">task</span> <span word="by">by</span> <span word="their">their</span> <span word="boss">boss</span>, <span word="a">a</span> <span word="book">book</span> <span word="could">could</span> <span word="be">be</span> <span word="the">the</span> <span word="last">last</span> <span word="thing">thing</span> <span word="on">on</span> <span word="their">their</span> <span word="to">to</span>-<span word="do">do</span> <span word="list">list</span>.<span word="The">The</span> <span word="report">report</span> <span word="says">says</span> <span word="the">the</span> <span word="current">current</span> <span word="reading">reading</span> <span word="craze">craze</span> <span word="engineered">engineered</span> <span word="by">by</span> <span word="top">top</span> <span word="leaders">leaders</span> <span word="could">could</span> <span word="dissolve">dissolve</span> <span word="overnight">overnight</span> <span word="once">once</span> <span word="they">they</span> <span word="leave">leave</span> <span word="office">office</span>. <span word="The">The</span> <span word="turning">turning</span> <span word="point">point</span> <span word="for">for</span> <span word="official">official</span> <span word="enthusiasm">enthusiasm</span> <span word="with">with</span> <span word="reading">reading</span> <span word="came">came</span> <span word="in">in</span> 2002 <span word="when">when</span> <span word="the">the</span> <span word="CPC">CPC</span> <span word="report">report</span> <span word="initiated">initiated</span> <span word="the">the</span> <span word="idea">idea</span> <span word="of">of</span> <span word="a">a</span> "<span word="study">study</span>-<span word="oriented">oriented</span> <span word="society">society</span>".<span word="In">In</span> <span word="every">every</span> <span word="hotel">hotel</span> <span word="room">room</span> <span word="of">of</span> <span word="the">the</span> <span word="Party">Party</span> <span word="School">School</span> <span word="of">of</span> <span word="the">the</span> <span word="Central">Central</span> <span word="Committee">Committee</span> <span word="of">of</span> <span word="CPC">CPC</span>, <span word="there">there</span> <span word="is">is</span> <span word="a">a</span> <span word="set">set</span> <span word="of">of</span> <span word="four">four</span> <span word="big">big</span> <span word="tomes">tomes</span>, <span word="each">each</span> <span word="devoted">devoted</span> <span word="to">to</span> <span word="Karl">Karl</span> <span word="Marx">Marx</span> <span word="and">and</span> <span word="Friedrich">Friedrich</span> <span word="Engels">Engels</span>, <span word="Mao">Mao</span> <span word="Zedong">Zedong</span>, <span word="Deng">Deng</span> <span word="Xiaoping">Xiaoping</span> <span word="and">and</span> <span word="Jiang">Jiang</span> <span word="Zemin">Zemin</span>, <span word="says">says</span> <span word="Professor">Professor</span> <span word="Chen">Chen</span> <span word="Xuewei">Xuewei</span> <span word="of">of</span> <span word="the">the</span> <span word="school">school</span>.<span word="Beyond">Beyond</span> <span word="that">that</span>, <span word="the">the</span> <span word="reading">reading</span> <span word="list">list</span> <span word="reflects">reflects</span> <span word="the">the</span> <span word="personal">personal</span> <span word="opinions">opinions</span> <span word="of">of</span> <span word="each">each</span> <span word="official">official</span>, <span word="big">big</span> <span word="or">or</span> <span word="small">small</span>. <span word="The">The</span> <span word="current">current</span> <span word="trend">trend</span> <span word="is">is</span> <span word="to">to</span> <span word="endorse">endorse</span> <span word="titles">titles</span> <span word="that">that</span> <span word="help">help</span> <span word="broaden">broaden</span> <span word="one">one</span>'<span word="s">s</span> <span word="vista">vista</span>, <span word="notes">notes</span> <span word="Ye">Ye</span> <span word="Duchu">Duchu</span>, <span word="another">another</span> <span word="professor">professor</span> <span word="of">of</span> <span word="the">the</span> <span word="Party">Party</span> <span word="School">School</span>. "<span word="What">What</span> <span word="used">used</span> <span word="to">to</span> <span word="be">be</span> <span word="forbidden">forbidden</span> <span word="zones">zones</span> <span word="are">are</span> <span word="no">no</span> <span word="longer">longer</span> <span word="forbidden">forbidden</span>, <span word="but">but</span> <span word="you">you</span> <span word="have">have</span> <span word="to">to</span> <span word="have">have</span> <span word="a">a</span> <span word="global">global</span> <span word="view">view</span>. <span word="That">That</span>'<span word="s">s</span> <span word="the">the</span> <span word="biggest">biggest</span> <span word="change">change</span> <span word="in">in</span> <span word="the">the</span> <span word="past">past</span> 30 <span word="years">years</span>." <span word="Besides">Besides</span>, <span word="book">book</span> <span word="recommendation">recommendation</span> <span word="is">is</span> <span word="not">not</span> <span word="only">only</span> <span word="top">top</span> <span word="down">down</span>, <span word="but">but</span> <span word="could">could</span> <span word="be">be</span> <span word="bottom">bottom</span> <span word="up">up</span> <span word="as">as</span> <span word="well">well</span>. "<span word="Nobody">Nobody</span> <span word="is">is</span> <span word="an">an</span> <span word="expert">expert</span> <span word="at">at</span> <span word="everything">everything</span>," <span word="Ye">Ye</span> <span word="adds">adds</span>.<span word="Strictly">Strictly</span> <span word="speaking">speaking</span>, <span word="Premier">Premier</span> <span word="Wen">Wen</span> <span word="Jiabao">Jiabao</span> <span word="was">was</span> <span word="not">not</span> <span word="asking">asking</span> <span word="everyone">everyone</span> <span word="to">to</span> <span word="read">read</span> <span word="Meditations">Meditations</span>. <span word="He">He</span> <span word="was">was</span> <span word="saying">saying</span> <span word="he">he</span> <span word="had">had</span> <span word="read">read</span> <span word="the">the</span> <span word="book">book</span> <span word="more">more</span> <span word="than">than</span> 100 <span word="times">times</span>. <span word="Then">Then</span> <span word="publishers">publishers</span> <span word="discovered">discovered</span> <span word="how">how</span> <span word="great">great</span> <span word="and">and</span> <span word="relevant">relevant</span> <span word="this">this</span> <span word="classic">classic</span> <span word="was">was</span>. <span word="If">If</span> <span word="you">you</span> <span word="think">think</span> <span word="about">about</span> <span word="it">it</span>, <span word="this">this</span> <span word="slim">slim</span> <span word="volume">volume</span> <span word="says">says</span> <span word="a">a</span> <span word="lot">lot</span> <span word="about">about</span> <span word="the">the</span> <span word="personal">personal</span> <span word="philosophy">philosophy</span> <span word="and">and</span> <span word="stoicism">stoicism</span> <span word="of">of</span> <span word="the">the</span> <span word="premier">premier</span> <span word="and">and</span>, <span word="by">by</span> <span word="extension">extension</span>, <span word="the">the</span> <span word="way">way</span> <span word="he">he</span> <span word="governs">governs</span> <span word="the">the</span> <span word="country">country</span> <span word="and">and</span> <span word="the">the</span> <span word="policies">policies</span> <span word="he">he</span> <span word="helps">helps</span> <span word="formulate">formulate</span>.<span word="Another">Another</span> <span word="title">title</span> <span word="Wen">Wen</span> <span word="has">has</span> <span word="recommended">recommended</span>, "<span word="no">no</span> <span word="less">less</span> <span word="than">than</span> <span word="five">five</span> <span word="times">times</span>" <span word="according">according</span> <span word="to">to</span> <span word="media">media</span> <span word="reports">reports</span>, <span word="is">is</span> <span word="Adam">Adam</span> <span word="Smith">Smith</span>'<span word="s">s</span> <span word="The">The</span> <span word="Theory">Theory</span> <span word="of">of</span> <span word="Moral">Moral</span> <span word="Sentiments">Sentiments</span>. <span word="It">It</span> <span word="is">is</span> <span word="less">less</span> <span word="of">of</span> <span word="a">a</span> <span word="runaway">runaway</span> <span word="hit">hit</span> <span word="than">than</span> <span word="Meditations">Meditations</span>, <span word="but">but</span> <span word="has">has</span> 10 <span word="Chinese">Chinese</span> <span word="versions">versions</span>. <span word="The">The</span> <span word="premier">premier</span>'<span word="s">s</span> <span word="endorsement">endorsement</span> <span word="has">has</span> <span word="no">no</span> <span word="doubt">doubt</span> <span word="given">given</span> <span word="a">a</span> <span word="boost">boost</span> <span word="to">to</span> <span word="its">its</span> <span word="sales">sales</span> <span word="but">but</span> <span word="its">its</span> <span word="real">real</span> <span word="value">value</span>, <span word="given">given</span> <span word="China">China</span>'<span word="s">s</span> <span word="brush">brush</span> <span word="with">with</span> <span word="natural">natural</span> <span word="disasters">disasters</span> <span word="and">and</span> <span word="corporate">corporate</span> <span word="scandals">scandals</span>, <span word="lies">lies</span> <span word="in">in</span> <span word="the">the</span> <span word="morals">morals</span> <span word="and">and</span> <span word="ethics">ethics</span> <span word="espoused">espoused</span> <span word="in">in</span> <span word="the">the</span> <span word="book">book</span>, <span word="which">which</span> <span word="have">have</span> <span word="come">come</span> <span word="as">as</span> <span word="a">a</span> <span word="timely">timely</span> <span word="antidote">antidote</span>.<span word="In">In</span> <span word="the">the</span> <span word="final">final</span> <span word="analysis">analysis</span>, <span word="the">the</span> <span word="success">success</span> <span word="of">of</span> <span word="the">the</span> <span word="two">two</span> <span word="classics">classics</span> <span word="is">is</span> <span word="more">more</span> <span word="a">a</span> <span word="cultural">cultural</span> <span word="phenomenon">phenomenon</span> <span word="than">than</span> <span word="a">a</span> <span word="business">business</span> <span word="one">one</span>. <span word="The">The</span> <span word="sharp">sharp</span> <span word="eye">eye</span> <span word="of">of</span> <span word="the">the</span> <span word="publishers">publishers</span> <span word="was">was</span> <span word="certainly">certainly</span> <span word="a">a</span> <span word="factor">factor</span> <span word="but">but</span> <span word="it">it</span> <span word="was">was</span> <span word="the">the</span> <span word="ideas">ideas</span> <span word="in">in</span> <span word="them">them</span> <span word="that">that</span> <span word="resonate">resonate</span> <span word="with">with</span> <span word="present">present</span>-<span word="day">day</span> <span word="Chinese">Chinese</span>. <span word="The">The</span> <span word="premier">premier</span> <span word="was">was</span>, <span word="in">in</span> <span word="a">a</span> <span word="sense">sense</span>, <span word="using">using</span> <span word="them">them</span> <span word="as">as</span> <span word="a">a</span> <span word="moral">moral</span> <span word="guiding">guiding</span> <span word="light">light</span>. </p>
页:
[1]