Google 'Doodles' reflect company's culture of innovation
<p><span word="From">From</span> <span word="a">a</span> <span word="marketing">marketing</span> <span word="standpoint">standpoint</span> <span word="Google">Google</span>, <span word="the">the</span> <span word="enormously">enormously</span> <span word="profitable">profitable</span> <span word="Internet">Internet</span> <span word="search">search</span> <span word="engine">engine</span>, <span word="separated">separated</span> <span word="itself">itself</span> <span word="from">from</span> <span word="the">the</span> <span word="competition">competition</span> <span word="early">early</span> <span word="on">on</span> <span word="with">with</span> <span word="its">its</span> <span word="homepage">homepage</span>, <span word="the">the</span> <span word="iconic">iconic</span> <span word="Google">Google</span> <span word="logo">logo</span> <span word="on">on</span> <span word="a">a</span> <span word="blank">blank</span> <span word="white">white</span> <span word="screen">screen</span>. <span word="The">The</span> <span word="stark">stark</span> <span word="design">design</span> <span word="emphasizes">emphasizes</span> <span word="the">the</span> <span word="company">company</span>’<span word="s">s</span> <span word="view">view</span> <span word="that">that</span> <span word="it">it</span>'<span word="s">s</span> <span word="a">a</span> <span word="search">search</span> <span word="engine">engine</span>, <span word="not">not</span> <span word="a">a</span> <span word="news">news</span> <span word="or">or</span> <span word="entertainment">entertainment</span> <span word="site">site</span>. <span word="The">The</span> <span word="homepage">homepage</span> <span word="never">never</span> <span word="changes">changes</span>, <span word="except">except</span> <span word="for">for</span> <span word="those">those</span> <span word="Doodles">Doodles</span>, <span word="the">the</span> <span word="artistic">artistic</span>, <span word="sometimes">sometimes</span> <span word="funny">funny</span>, <span word="sometimes">sometimes</span> <span word="baffling">baffling</span> <span word="renderings">renderings</span> <span word="with">with</span> <span word="the">the</span> <span word="logo">logo</span> <span word="hidden">hidden</span> <span word="within">within</span> - <span word="that">that</span> <span word="occasionally">occasionally</span> <span word="appear">appear</span> <span word="and">and</span> <span word="have">have</span> <span word="become">become</span> <span word="famous">famous</span>.</p><p><span word="Anyone">Anyone</span> <span word="who">who</span> <span word="uses">uses</span> <span word="Google">Google</span> <span word="will">will</span> <span word="occasionally">occasionally</span> <span word="notice">notice</span> <span word="a">a</span> <span word="Doodle">Doodle</span>, <span word="a">a</span> <span word="specially">specially</span> <span word="designed">designed</span> <span word="logo">logo</span> <span word="to">to</span> <span word="commemorate">commemorate</span> <span word="holidays">holidays</span>, <span word="like">like</span> <span word="Chinese">Chinese</span> <span word="New">New</span> <span word="Year">Year</span>, <span word="or">or</span> <span word="obscure">obscure</span> <span word="anniversaries">anniversaries</span>, <span word="like">like</span> <span word="the">the</span> <span word="date">date</span> <span word="the">the</span> <span word="London">London</span> <span word="subway">subway</span> <span word="system">system</span> <span word="opened">opened</span> 150 <span word="years">years</span> <span word="ago">ago</span>, <span word="or">or</span> <span word="a">a</span> <span word="quirky">quirky</span> <span word="tribute">tribute</span> <span word="like">like</span> <span word="this">this</span> <span word="Zamboni">Zamboni</span> <span word="animation">animation</span>, <span word="depicting">depicting</span> <span word="the">the</span> <span word="machine">machine</span> <span word="used">used</span> <span word="to">to</span> <span word="resurface">resurface</span> <span word="ice">ice</span> <span word="skating">skating</span> <span word="rinks">rinks</span>.</p><p><span word="These">These</span> <span word="artistic">artistic</span> <span word="renderings">renderings</span> <span word="of">of</span> <span word="the">the</span> <span word="Google">Google</span> <span word="logo">logo</span> <span word="may">may</span> <span word="bring">bring</span> <span word="more">more</span> <span word="users">users</span> <span word="to">to</span> <span word="its">its</span> <span word="homepage">homepage</span>. <span word="But">But</span> <span word="Ryan">Ryan</span> <span word="Germic">Germic</span>, <span word="the">the</span> <span word="chief">chief</span> <span word="Doodler">Doodler</span>, <span word="said">said</span> <span word="their">their</span> <span word="value">value</span> <span word="to">to</span> <span word="the">the</span> <span word="company">company</span> <span word="isn">isn</span>'<span word="t">t</span> <span word="found">found</span> <span word="in">in</span> <span word="a">a</span> <span word="traditional">traditional</span> <span word="business">business</span> <span word="plan">plan</span>.</p><p>“<span word="Ahh">Ahh</span>, <span word="the">the</span> <span word="existential">existential</span> <span word="question">question</span> <span word="of">of</span> '<span word="why">why</span>'? <span word="We">We</span> <span word="are">are</span> <span word="here">here</span> <span word="to">to</span> <span word="surprise">surprise</span> <span word="and">and</span> <span word="delight">delight</span> <span word="our">our</span> <span word="users">users</span> <span word="and">and</span> <span word="to">to</span> <span word="humanize">humanize</span> <span word="Google">Google</span>,” <span word="he">he</span> <span word="said">said</span>.</p><p><span word="Unlike">Unlike</span> <span word="the">the</span> <span word="business">business</span> <span word="side">side</span> <span word="of">of</span> <span word="Google">Google</span> <span word="that">that</span> <span word="constantly">constantly</span> <span word="analyses">analyses</span> <span word="data">data</span> <span word="and">and</span> <span word="usage">usage</span>, <span word="the">the</span> <span word="Doodles">Doodles</span>, <span word="he">he</span> <span word="said">said</span>, <span word="are">are</span> <span word="evaluated">evaluated</span> <span word="on">on</span> <span word="subjective">subjective</span> <span word="criteria">criteria</span>.</p><p>“<span word="We">We</span> <span word="look">look</span> <span word="at">at</span> <span word="social">social</span> <span word="networks">networks</span>. <span word="We">We</span> <span word="look">look</span> <span word="at">at</span> <span word="press">press</span>. <span word="You">You</span> <span word="know">know</span>, <span word="do">do</span> <span word="we">we</span> <span word="make">make</span> <span word="each">each</span> <span word="other">other</span> <span word="laugh">laugh</span> <span word="or">or</span> <span word="smile">smile</span> <span word="with">with</span> <span word="the">the</span> <span word="thing">thing</span> <span word="we">we</span> <span word="are">are</span> <span word="doing">doing</span>? <span word="And">And</span> <span word="try">try</span> <span word="to">to</span> <span word="have">have</span> <span word="a">a</span> <span word="more">more</span> <span word="of">of</span> <span word="an">an</span> <span word="emotional">emotional</span> <span word="connection">connection</span> <span word="rather">rather</span> <span word="than">than</span> <span word="like">like</span> <span word="this">this</span> <span word="is">is</span> <span word="converting">converting</span> <span word="more">more</span> <span word="clicks">clicks</span> <span word="than">than</span> <span word="the">the</span> <span word="last">last</span> <span word="one">one</span>,” <span word="said">said</span> <span word="Germic">Germic</span>.</p>
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