E-commerce challenges traditional stores
<p><span word="US">US</span> <span word="shoppers">shoppers</span> <span word="are">are</span> <span word="spending">spending</span> <span word="more">more</span> <span word="than">than</span> <span word="ever">ever</span> <span word="on">on</span> <span word="e">e</span>-<span word="commerce">commerce</span>, <span word="a">a</span> <span word="trend">trend</span> <span word="experts">experts</span> <span word="say">say</span> <span word="is">is</span> <span word="likely">likely</span> <span word="to">to</span> <span word="spread">spread</span> <span word="to">to</span> <span word="other">other</span> <span word="nations">nations</span>. <span word="Online">Online</span> <span word="sales">sales</span> <span word="are">are</span> <span word="now">now</span> <span word="as">as</span> <span word="much">much</span> <span word="as">as</span> <span word="one">one</span>-<span word="tenth">tenth</span> <span word="of">of</span> <span word="U">U</span>.<span word="S">S</span>. <span word="retail">retail</span> <span word="sales">sales</span>, <span word="prompting">prompting</span> <span word="traditional">traditional</span> “<span word="bricks">bricks</span> <span word="and">and</span> <span word="mortar">mortar</span>” <span word="stores">stores</span> <span word="to">to</span> <span word="seek">seek</span> <span word="new">new</span> <span word="ways">ways</span> <span word="to">to</span> <span word="hang">hang</span> <span word="on">on</span> <span word="to">to</span> <span word="their">their</span> <span word="customers">customers</span>.</p><p><span word="Lynne">Lynne</span> <span word="Shaner">Shaner</span> <span word="used">used</span> <span word="the">the</span> <span word="Internet">Internet</span> <span word="to">to</span> <span word="buy">buy</span> <span word="everything">everything</span> <span word="she">she</span> <span word="needed">needed</span> <span word="for">for</span> <span word="her">her</span> <span word="wedding">wedding</span> <span word="and">and</span> <span word="holiday">holiday</span> <span word="gifts">gifts</span> <span word="for">for</span> <span word="her">her</span> <span word="husband">husband</span> <span word="and">and</span> <span word="step">step</span> <span word="daughter">daughter</span>.</p><p><span word="Other">Other</span> <span word="than">than</span> <span word="food">food</span>, 90 <span word="percent">percent</span> <span word="of">of</span> <span word="her">her</span> <span word="purchases">purchases</span> <span word="are">are</span> <span word="made">made</span> <span word="on">on</span> <span word="the">the</span> <span word="computer">computer</span> <span word="in">in</span> <span word="her">her</span> <span word="Washington">Washington</span> <span word="apartment">apartment</span>.</p><p>"<span word="I">I</span> <span word="find">find</span> <span word="that">that</span>, <span word="by">by</span> <span word="being">being</span> <span word="able">able</span> <span word="to">to</span> <span word="go">go</span> <span word="online">online</span> <span word="and">and</span> <span word="choose">choose</span> <span word="the">the</span> <span word="things">things</span> <span word="that">that</span> <span word="I">I</span> <span word="need">need</span> <span word="to">to</span> <span word="choose">choose</span>, <span word="and">and</span> <span word="have">have</span> <span word="them">them</span> <span word="delivered">delivered</span> <span word="to">to</span> <span word="me">me</span> <span word="right">right</span> <span word="at">at</span> <span word="my">my</span> <span word="doorstep">doorstep</span>, <span word="I">I</span> <span word="eliminate">eliminate</span> <span word="all">all</span> <span word="the">the</span> <span word="driving">driving</span>, <span word="all">all</span> <span word="the">the</span> <span word="crowds">crowds</span>, <span word="all">all</span> <span word="the">the</span> <span word="noise">noise</span> <span word="of">of</span> <span word="that">that</span>, <span word="and">and</span> <span word="I">I</span> <span word="usually">usually</span> <span word="get">get</span> <span word="a">a</span> <span word="better">better</span> <span word="selection">selection</span>," <span word="Shaner">Shaner</span> <span word="explained">explained</span>.</p><p><span word="Shaner">Shaner</span> <span word="has">has</span> <span word="lots">lots</span> <span word="of">of</span> <span word="company">company</span>. <span word="Analysts">Analysts</span> <span word="say">say</span> <span word="U">U</span>.<span word="S">S</span>. <span word="online">online</span> <span word="shopping">shopping</span> <span word="has">has</span> <span word="hit">hit</span> <span word="records">records</span> <span word="in">in</span> <span word="November">November</span> <span word="and">and</span> <span word="December">December</span>. <span word="Fifty">Fifty</span>-<span word="seven">seven</span> <span word="percent">percent</span> <span word="of">of</span> <span word="Americans">Americans</span> <span word="have">have</span> <span word="made">made</span> <span word="at">at</span> <span word="least">least</span> <span word="one">one</span> <span word="online">online</span> <span word="purchase">purchase</span>.</p><p><span word="Traditional">Traditional</span> <span word="merchants">merchants</span> <span word="worry">worry</span> <span word="that">that</span> <span word="growing">growing</span> <span word="e">e</span>-<span word="commerce">commerce</span> <span word="will">will</span> <span word="shrink">shrink</span> <span word="their">their</span> <span word="share">share</span> <span word="of">of</span> <span word="the">the</span> <span word="market">market</span>.</p><p><span word="Cornell">Cornell</span> <span word="University">University</span> <span word="Marketing">Marketing</span> <span word="Professor">Professor</span> <span word="Ed">Ed</span> <span word="McLaughlin">McLaughlin</span> <span word="says">says</span> <span word="they">they</span> <span word="have">have</span> <span word="reason">reason</span> <span word="for">for</span> <span word="concern">concern</span>. <span word="He">He</span> <span word="spoke">spoke</span> <span word="via">via</span> <span word="Skype">Skype</span>. “<span word="Anything">Anything</span> <span word="that">that</span> <span word="can">can</span> <span word="move">move</span> <span word="online">online</span>, <span word="will">will</span>. <span word="It">It</span> <span word="is">is</span> <span word="just">just</span> <span word="a">a</span> <span word="matter">matter</span> <span word="of">of</span> <span word="time">time</span>,” <span word="he">he</span> <span word="stated">stated</span>.</p><p><span word="McLaughlin">McLaughlin</span> <span word="says">says</span> <span word="traditional">traditional</span> <span word="stores">stores</span> <span word="can">can</span> <span word="keep">keep</span> <span word="their">their</span> <span word="customers">customers</span> <span word="by">by</span> <span word="offering">offering</span> <span word="goods">goods</span> <span word="like">like</span> <span word="clothing">clothing</span>, <span word="which">which</span> <span word="customers">customers</span> <span word="may">may</span> <span word="want">want</span> <span word="to">to</span> <span word="see">see</span> <span word="and">and</span> <span word="try">try</span> <span word="on">on</span> <span word="before">before</span> <span word="purchasing">purchasing</span> - <span word="as">as</span> <span word="well">well</span> <span word="as">as</span> <span word="items">items</span> <span word="that">that</span> <span word="are">are</span> <span word="difficult">difficult</span> <span word="to">to</span> <span word="ship">ship</span>. <span word="He">He</span> <span word="says">says</span> <span word="some">some</span> ”<span word="bricks">bricks</span> <span word="and">and</span> <span word="mortar">mortar</span>” <span word="stores">stores</span> <span word="are">are</span> <span word="also">also</span> <span word="pleasing">pleasing</span> <span word="customers">customers</span> <span word="with">with</span> <span word="services">services</span> <span word="that">that</span> <span word="set">set</span> <span word="up">up</span> <span word="or">or</span> <span word="repair">repair</span> <span word="computers">computers</span> <span word="and">and</span> <span word="electronics">electronics</span>.</p>
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