Reality TV show helps farmers improve livelihoods
<p><span word="Inspired">Inspired</span> <span word="by">by</span> <span word="the">the</span> <span word="popularity">popularity</span> <span word="of">of</span> <span word="American">American</span> <span word="and">and</span> <span word="British">British</span> <span word="home">home</span> <span word="makeover">makeover</span> <span word="shows">shows</span>, <span word="a">a</span> <span word="television">television</span> <span word="producer">producer</span> <span word="in">in</span> <span word="Kenya">Kenya</span> <span word="has">has</span> <span word="created">created</span> <span word="a">a</span> <span word="farming">farming</span> <span word="reality">reality</span> <span word="show">show</span> <span word="that">that</span> <span word="is">is</span> <span word="helping">helping</span> <span word="farmers">farmers</span> <span word="in">in</span> <span word="Kenya">Kenya</span>, <span word="Uganda">Uganda</span>, <span word="and">and</span> <span word="Tanzania">Tanzania</span> <span word="do">do</span> <span word="a">a</span> <span word="better">better</span> <span word="job">job</span>. <span word="The">The</span> <span word="program">program</span> <span word="now">now</span> <span word="has">has</span> <span word="more">more</span> <span word="than">than</span> <span word="seven">seven</span> <span word="million">million</span> <span word="viewers">viewers</span>.</p><p><span word="Entertaining">Entertaining</span>, <span word="educating">educating</span> <span word="audiences">audiences</span></p><p><span word="David">David</span> <span word="Campbell">Campbell</span> <span word="has">has</span> <span word="lived">lived</span> <span word="in">in</span> <span word="Kenya">Kenya</span> <span word="since">since</span> 1979, <span word="using">using</span> <span word="the">the</span> <span word="mass">mass</span> <span word="media">media</span> <span word="to">to</span> <span word="teach">teach</span> <span word="farmers">farmers</span> <span word="how">how</span> <span word="to">to</span> <span word="improve">improve</span> <span word="their">their</span> <span word="techniques">techniques</span>. <span word="As">As</span> <span word="director">director</span> <span word="of">of</span> <span word="the">the</span> <span word="company">company</span> <span word="Mediae">Mediae</span>, <span word="Campbell">Campbell</span> <span word="aims">aims</span> <span word="to">to</span> <span word="both">both</span> <span word="educate">educate</span> <span word="and">and</span> <span word="entertain">entertain</span> <span word="his">his</span> <span word="audiences">audiences</span>.</p><p><span word="After">After</span> <span word="learning">learning</span> <span word="that">that</span> 70 <span word="percent">percent</span> <span word="of">of</span> <span word="the">the</span> <span word="viewers">viewers</span> <span word="for">for</span> <span word="his">his</span> <span word="popular">popular</span> <span word="TV">TV</span> <span word="drama">drama</span> "<span word="Makutano">Makutano</span> <span word="Junction">Junction</span>" <span word="came">came</span> <span word="from">from</span> <span word="rural">rural</span> <span word="areas">areas</span>, <span word="Campbell">Campbell</span> <span word="created">created</span> <span word="a">a</span> <span word="farm">farm</span> <span word="makeover">makeover</span> <span word="show">show</span>, <span word="called">called</span> "<span word="Shamba">Shamba</span> <span word="Shape">Shape</span>-<span word="Up">Up</span>." <span word="He">He</span> <span word="says">says</span> <span word="that">that</span> <span word="while">while</span> <span word="research">research</span> <span word="projects">projects</span> <span word="and">and</span> <span word="development">development</span> <span word="programs">programs</span> <span word="may">may</span> <span word="help">help</span> <span word="a">a</span> <span word="small">small</span> <span word="group">group</span> <span word="of">of</span> <span word="farmers">farmers</span>, <span word="his">his</span> <span word="unique">unique</span> <span word="programming">programming</span> <span word="has">has</span> <span word="a">a</span> <span word="much">much</span> <span word="wider">wider</span> <span word="impact">impact</span>.</p><p>“<span word="Here">Here</span>, <span word="we">we</span> <span word="have">have</span> <span word="a">a</span> <span word="TV">TV</span> <span word="show">show</span> <span word="that">that</span> <span word="can">can</span> <span word="reach">reach</span> <span word="seven">seven</span> <span word="or">or</span> <span word="eight">eight</span> <span word="million">million</span> <span word="people">people</span> <span word="in">in</span> <span word="the">the</span> <span word="region">region</span>, <span word="who">who</span> <span word="are">are</span> <span word="in">in</span> <span word="the">the</span> <span word="cash">cash</span> <span word="economy">economy</span>, <span word="who">who</span> <span word="can">can</span> <span word="participate">participate</span> <span word="in">in</span> <span word="this">this</span> <span word="kind">kind</span> <span word="of">of</span> <span word="work">work</span>. <span word="And">And</span> <span word="they">they</span>’<span word="re">re</span> <span word="not">not</span> <span word="being">being</span> <span word="reached">reached</span>. <span word="And">And</span> <span word="that">that</span>’<span word="s">s</span> <span word="why">why</span> <span word="the">the</span> <span word="underscore">underscore</span> <span word="of">of</span> <span word="this">this</span> <span word="whole">whole</span> <span word="thing">thing</span> <span word="is">is</span> <span word="that">that</span> <span word="we">we</span> <span word="need">need</span> <span word="to">to</span> <span word="reach">reach</span> <span word="people">people</span> <span word="because">because</span> <span word="development">development</span> <span word="will">will</span> <span word="happen">happen</span> <span word="when">when</span> <span word="people">people</span> <span word="know">know</span> <span word="what">what</span> <span word="they">they</span> <span word="can">can</span> <span word="do">do</span> <span word="and">and</span> <span word="how">how</span> <span word="they">they</span> <span word="can">can</span> <span word="participate">participate</span>,” <span word="stated">stated</span> <span word="Campbell">Campbell</span>.</p><p><span word="True">True</span> <span word="to">to</span> <span word="life">life</span> <span word="TV">TV</span></p><p><span word="Each">Each</span> <span word="episode">episode</span> <span word="begins">begins</span> <span word="with">with</span> <span word="a">a</span> <span word="farmer">farmer</span> <span word="explaining">explaining</span> <span word="his">his</span> <span word="or">or</span> <span word="her">her</span> <span word="agricultural">agricultural</span> <span word="problems">problems</span> <span word="to">to</span> <span word="the">the</span> <span word="program">program</span>’<span word="s">s</span> <span word="presenters">presenters</span> <span word="and">and</span> <span word="experts">experts</span>. <span word="The">The</span> <span word="team">team</span> <span word="provides">provides</span> <span word="advice">advice</span> <span word="and">and</span> <span word="assists">assists</span> <span word="the">the</span> <span word="farmer">farmer</span> <span word="with">with</span> <span word="planting">planting</span>, <span word="harvesting">harvesting</span>, <span word="pest">pest</span> <span word="eradication">eradication</span>, <span word="livestock">livestock</span> <span word="care">care</span>, <span word="and">and</span> <span word="even">even</span> <span word="financial">financial</span> <span word="literacy">literacy</span>. <span word="At">At</span> <span word="the">the</span> <span word="end">end</span> <span word="of">of</span> <span word="the">the</span> <span word="show">show</span>, <span word="viewers">viewers</span> <span word="can">can</span> <span word="send">send</span> <span word="a">a</span> <span word="text">text</span> <span word="message">message</span> <span word="to">to</span> <span word="receive">receive</span> <span word="a">a</span> <span word="leaflet">leaflet</span> <span word="about">about</span> <span word="the">the</span> <span word="information">information</span> <span word="discussed">discussed</span> <span word="during">during</span> <span word="the">the</span> <span word="episode">episode</span>.</p>
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