Ads to appear on book covers
<p><span word="Publishers">Publishers</span> <span word="have">have</span> <span word="started">started</span> <span word="printing">printing</span> <span word="advertisements">advertisements</span> <span word="on">on</span> <span word="book">book</span> <span word="covers">covers</span> <span word="in">in</span> <span word="a">a</span> <span word="move">move</span> <span word="to">to</span> <span word="help">help</span> <span word="their">their</span> <span word="industry">industry</span> <span word="sustain">sustain</span> <span word="development">development</span> <span word="and">and</span> <span word="survive">survive</span>.</p><p><span word="The">The</span> <span word="book">book</span>, <span word="My">My</span> <span word="Son">Son</span>, <span word="Yo">Yo</span>-<span word="Yo">Yo</span>, <span word="written">written</span> <span word="by">by</span> <span word="the">the</span> <span word="mother">mother</span> <span word="of">of</span> <span word="renowned">renowned</span> <span word="cellist">cellist</span> <span word="Yo">Yo</span>-<span word="Yo">Yo</span> <span word="Ma">Ma</span> <span word="and">and</span> <span word="released">released</span> <span word="in">in</span> <span word="March">March</span>, <span word="was">was</span> <span word="the">the</span> <span word="first">first</span> <span word="book">book</span> <span word="to">to</span> <span word="carry">carry</span> <span word="an">an</span> <span word="advertisement">advertisement</span>, <span word="said">said</span> <span word="Li">Li</span> <span word="Baozhong">Baozhong</span>, <span word="deputy">deputy</span> <span word="director">director</span> <span word="of">of</span> <span word="the">the</span> <span word="Publishers">Publishers</span>' <span word="Association">Association</span> <span word="of">of</span> <span word="China">China</span>.</p><p><span word="On">On</span> <span word="the">the</span> <span word="back">back</span> <span word="cover">cover</span>, <span word="beneath">beneath</span> <span word="a">a</span> <span word="sentence">sentence</span> <span word="describing">describing</span> <span word="the">the</span> <span word="love">love</span> <span word="between">between</span> <span word="a">a</span> <span word="mother">mother</span> <span word="and">and</span> <span word="her">her</span> <span word="children">children</span>, <span word="is">is</span> <span word="the">the</span> <span word="logo">logo</span> <span word="of">of</span> <span word="a">a</span> <span word="well">well</span>-<span word="known">known</span> <span word="Chinese">Chinese</span> <span word="textile">textile</span> <span word="manufacturer">manufacturer</span>.</p><p><span word="Li">Li</span>'<span word="s">s</span> <span word="association">association</span> <span word="signed">signed</span> <span word="a">a</span> <span word="deal">deal</span> <span word="in">in</span> 2011 <span word="with">with</span> <span word="Jinghua">Jinghua</span> <span word="Aobo">Aobo</span>, <span word="a">a</span> <span word="Beijing">Beijing</span>-<span word="based">based</span> <span word="advertising">advertising</span> <span word="agency">agency</span>, <span word="to">to</span> <span word="promote">promote</span> <span word="products">products</span> <span word="and">and</span> <span word="services">services</span> <span word="on">on</span> <span word="book">book</span> <span word="covers">covers</span>.</p><p><span word="Jinghua">Jinghua</span> <span word="Aobo">Aobo</span> <span word="has">has</span> <span word="signed">signed</span> <span word="agreements">agreements</span> <span word="with">with</span> <span word="more">more</span> <span word="than">than</span> 100 <span word="publishers">publishers</span> <span word="across">across</span> <span word="the">the</span> <span word="country">country</span>, <span word="and">and</span> <span word="plans">plans</span> <span word="to">to</span> <span word="place">place</span> <span word="advertisements">advertisements</span> <span word="on">on</span> <span word="the">the</span> <span word="covers">covers</span> <span word="of">of</span> 10 <span word="more">more</span> <span word="books">books</span> <span word="shortly">shortly</span>.</p><p><span word="However">However</span>, <span word="all">all</span> <span word="cover">cover</span> <span word="advertisements">advertisements</span> <span word="will">will</span> <span word="be">be</span> <span word="sayings">sayings</span> <span word="related">related</span> <span word="to">to</span> <span word="public">public</span> <span word="service">service</span> <span word="in">in</span> <span word="line">line</span> <span word="with">with</span> <span word="the">the</span> <span word="theme">theme</span> <span word="of">of</span> <span word="the">the</span> <span word="books">books</span>. <span word="Commercial">Commercial</span> <span word="enterprises">enterprises</span> <span word="that">that</span> <span word="advertise">advertise</span> <span word="can">can</span> <span word="only">only</span> <span word="display">display</span> <span word="company">company</span> <span word="logos">logos</span> <span word="and">and</span> <span word="not">not</span> <span word="products">products</span> <span word="or">or</span> <span word="prices">prices</span>, <span word="said">said</span> <span word="Li">Li</span>.</p><p><span word="For">For</span> <span word="every">every</span> <span word="copy">copy</span> <span word="of">of</span> <span word="a">a</span> <span word="book">book</span> <span word="with">with</span> <span word="an">an</span> <span word="advertisement">advertisement</span> <span word="sold">sold</span>, <span word="Jinghua">Jinghua</span> <span word="Aobo">Aobo</span> <span word="will">will</span> <span word="pay">pay</span> <span word="the">the</span> <span word="publisher">publisher</span> <span word="the">the</span> <span word="equivalent">equivalent</span> <span word="of">of</span> 1 <span word="to">to</span> 2 <span word="cents">cents</span>, <span word="Li">Li</span> <span word="said">said</span>.</p><p><span word="Books">Books</span> <span word="have">have</span> <span word="the">the</span> <span word="same">same</span> <span word="rights">rights</span> <span word="as">as</span> <span word="other">other</span> <span word="publications">publications</span>, <span word="such">such</span> <span word="as">as</span> <span word="newspapers">newspapers</span> <span word="and">and</span> <span word="magazines">magazines</span>, <span word="to">to</span> <span word="carry">carry</span> <span word="advertisements">advertisements</span>, <span word="he">he</span> <span word="said">said</span>.</p><p><span word="The">The</span> <span word="trial">trial</span> <span word="move">move</span> <span word="will">will</span> <span word="open">open</span> <span word="a">a</span> <span word="new">new</span> <span word="gate">gate</span> <span word="for">for</span> <span word="the">the</span> <span word="publishing">publishing</span> <span word="industry">industry</span> <span word="and">and</span> <span word="will">will</span> <span word="help">help</span> <span word="sustain">sustain</span> <span word="its">its</span> <span word="development">development</span>, <span word="he">he</span> <span word="said">said</span>.</p>
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