Book deal opens new chapter in nation's cultural exchange
<p><span word="Book">Book</span> <span word="readers">readers</span> <span word="in">in</span> <span word="China">China</span> <span word="and">and</span> <span word="the">the</span> <span word="West">West</span> <span word="will">will</span> <span word="have">have</span> <span word="a">a</span> <span word="greater">greater</span> <span word="opportunity">opportunity</span> <span word="to">to</span> <span word="experience">experience</span> <span word="each">each</span> <span word="other">other</span>'<span word="s">s</span> <span word="culture">culture</span>, <span word="after">after</span> <span word="a">a</span> <span word="key">key</span> <span word="deal">deal</span> <span word="was">was</span> <span word="signed">signed</span> <span word="between">between</span> <span word="leading">leading</span> <span word="Chinese">Chinese</span> <span word="and">and</span> <span word="British">British</span> <span word="publishers">publishers</span>.</p><p><span word="Qingdao">Qingdao</span> <span word="Publishing">Publishing</span> <span word="Group">Group</span> <span word="and">and</span> <span word="Quarto">Quarto</span> <span word="Publishing">Publishing</span> <span word="agreed">agreed</span> <span word="to">to</span> <span word="co">co</span>-<span word="edit">edit</span> <span word="and">and</span> <span word="publish">publish</span> <span word="more">more</span> <span word="books">books</span>, <span word="as">as</span> <span word="well">well</span> <span word="as">as</span> <span word="collaborate">collaborate</span> <span word="on">on</span> <span word="commissioning">commissioning</span> <span word="works">works</span> <span word="on">on</span> <span word="new">new</span> <span word="subjects">subjects</span> <span word="and">and</span> <span word="ideas">ideas</span>.</p><p><span word="Following">Following</span> <span word="the">the</span> <span word="deal">deal</span>, <span word="signed">signed</span> <span word="on">on</span> <span word="Tuesday">Tuesday</span> <span word="during">during</span> <span word="this">this</span> <span word="year">year</span>'<span word="s">s</span> <span word="London">London</span> <span word="Book">Book</span> <span word="Fair">Fair</span>, <span word="Meng">Meng</span> <span word="Mingfei">Mingfei</span>, <span word="chairman">chairman</span> <span word="of">of</span> <span word="Qingdao">Qingdao</span> <span word="Publishing">Publishing</span> <span word="Group">Group</span>, <span word="said">said</span> <span word="his">his</span> <span word="company">company</span> <span word="also">also</span> <span word="hoped">hoped</span> <span word="to">to</span> <span word="import">import</span> <span word="some">some</span> <span word="copyrights">copyrights</span> <span word="to">to</span> <span word="China">China</span>.</p><p>"<span word="Chinese">Chinese</span> <span word="publishers">publishers</span> <span word="still">still</span> <span word="have">have</span> <span word="a">a</span> <span word="lot">lot</span> <span word="to">to</span> <span word="learn">learn</span> <span word="from">from</span> <span word="their">their</span> <span word="Western">Western</span> <span word="colleagues">colleagues</span>," <span word="said">said</span> <span word="Meng">Meng</span>, <span word="adding">adding</span> <span word="that">that</span> <span word="more">more</span> <span word="books">books</span> <span word="were">were</span> <span word="imported">imported</span> <span word="to">to</span> <span word="China">China</span> <span word="from">from</span> <span word="the">the</span> <span word="West">West</span> <span word="than">than</span> <span word="the">the</span> <span word="other">other</span> <span word="way">way</span> <span word="around">around</span>.</p><p><span word="For">For</span> <span word="the">the</span> <span word="first">first</span> <span word="time">time</span>, <span word="China">China</span> <span word="was">was</span> <span word="the">the</span> <span word="Market">Market</span> <span word="Focus">Focus</span> <span word="country">country</span> <span word="at">at</span> <span word="the">the</span> <span word="three">three</span>-<span word="day">day</span> <span word="fair">fair</span>, <span word="which">which</span> <span word="ended">ended</span> <span word="on">on</span> <span word="Wednesday">Wednesday</span>. <span word="About">About</span> 180 <span word="Chinese">Chinese</span> <span word="publishers">publishers</span> <span word="gathered">gathered</span> <span word="in">in</span> <span word="the">the</span> <span word="middle">middle</span> <span word="of">of</span> <span word="London">London</span>'<span word="s">s</span> <span word="Earls">Earls</span> <span word="Court">Court</span> <span word="Exhibition">Exhibition</span> <span word="Center">Center</span> <span word="to">to</span> <span word="showcase">showcase</span> <span word="their">their</span> <span word="range">range</span> <span word="of">of</span> <span word="books">books</span>.</p><p><span word="The">The</span> <span word="deal">deal</span> <span word="between">between</span> <span word="Qingdao">Qingdao</span> <span word="and">and</span> <span word="Quarto">Quarto</span> <span word="comes">comes</span> <span word="at">at</span> <span word="a">a</span> <span word="time">time</span> <span word="when">when</span> <span word="China">China</span> <span word="is">is</span> <span word="determined">determined</span> <span word="to">to</span> <span word="make">make</span> <span word="culture">culture</span> <span word="a">a</span> <span word="key">key</span> <span word="sector">sector</span>.</p><p><span word="China">China</span>'<span word="s">s</span> <span word="cultural">cultural</span> <span word="sector">sector</span> <span word="will">will</span> <span word="grow">grow</span> <span word="to">to</span> <span word="become">become</span> <span word="a">a</span> <span word="pillar">pillar</span> <span word="industry">industry</span> <span word="by">by</span> 2015, <span word="Sun">Sun</span> <span word="Zhijun">Zhijun</span>, <span word="deputy">deputy</span> <span word="minister">minister</span> <span word="of">of</span> <span word="the">the</span> <span word="publicity">publicity</span> <span word="department">department</span> <span word="of">of</span> <span word="the">the</span> <span word="Communist">Communist</span> <span word="Party">Party</span> <span word="of">of</span> <span word="China">China</span> <span word="Central">Central</span> <span word="Committee">Committee</span>, <span word="said">said</span> <span word="earlier">earlier</span> <span word="this">this</span> <span word="year">year</span>, <span word="while">while</span> <span word="releasing">releasing</span> <span word="the">the</span> <span word="Outline">Outline</span> <span word="of">of</span> <span word="China">China</span>'<span word="s">s</span> <span word="Cultural">Cultural</span> <span word="Reform">Reform</span> <span word="and">and</span> <span word="Development">Development</span> <span word="in">in</span> <span word="the">the</span> 12<span word="th">th</span> <span word="Five">Five</span>-<span word="Year">Year</span> <span word="Plan">Plan</span> (2011-15).</p><p><span word="Robert">Robert</span> <span word="Morley">Morley</span>, <span word="creative">creative</span> <span word="director">director</span> <span word="of">of</span> <span word="Quarto">Quarto</span> <span word="Publishing">Publishing</span>, <span word="said">said</span> <span word="he">he</span> <span word="believed">believed</span> <span word="China">China</span> <span word="would">would</span> <span word="become">become</span> "<span word="a">a</span> <span word="huge">huge</span> <span word="market">market</span>" <span word="for">for</span> <span word="his">his</span> <span word="company">company</span>.</p>
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