Bookstores fight back with novel business ideas
<p><span word="Private">Private</span> <span word="brick">brick</span>-<span word="and">and</span>-<span word="mortar">mortar</span> <span word="bookstores">bookstores</span> <span word="are">are</span> <span word="exploring">exploring</span> <span word="feasible">feasible</span> <span word="business">business</span> <span word="innovations">innovations</span> <span word="in">in</span> <span word="order">order</span> <span word="to">to</span> <span word="survive">survive</span> <span word="harsh">harsh</span> <span word="competition">competition</span> <span word="from">from</span> <span word="their">their</span> <span word="online">online</span> <span word="counterparts">counterparts</span>.</p><p><span word="Some">Some</span> <span word="famous">famous</span> <span word="bookstores">bookstores</span>, <span word="deemed">deemed</span> <span word="as">as</span> <span word="cultural">cultural</span> <span word="landmarks">landmarks</span> <span word="in">in</span> <span word="their">their</span> <span word="cities">cities</span>, <span word="are">are</span> <span word="disappearing">disappearing</span> <span word="because">because</span> <span word="online">online</span> <span word="bookshops">bookshops</span> <span word="have">have</span> <span word="carved">carved</span> <span word="up">up</span> <span word="their">their</span> <span word="readership">readership</span> <span word="in">in</span> <span word="recent">recent</span> <span word="years">years</span>.</p><p><span word="O">O</span>2<span word="SUN">SUN</span>, <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="largest">largest</span> <span word="bookstore">bookstore</span> <span word="chains">chains</span> <span word="on">on</span> <span word="the">the</span> <span word="mainland">mainland</span>, <span word="with">with</span> 31 <span word="outlets">outlets</span>, <span word="closed">closed</span> <span word="in">in</span> <span word="October">October</span> <span word="last">last</span> <span word="year">year</span>.</p><p><span word="Some">Some</span> <span word="book">book</span> <span word="retailers">retailers</span> <span word="have">have</span> <span word="said">said</span> <span word="they">they</span> <span word="needed">needed</span> <span word="to">to</span> <span word="change">change</span> <span word="the">the</span> <span word="function">function</span> <span word="of">of</span> <span word="bookstores">bookstores</span>, <span word="from">from</span> <span word="places">places</span> <span word="that">that</span> <span word="sell">sell</span> <span word="books">books</span> <span word="to">to</span> <span word="places">places</span> <span word="that">that</span> <span word="are">are</span> <span word="cultural">cultural</span> <span word="experiences">experiences</span>.</p><p><span word="The">The</span> <span word="success">success</span> <span word="of">of</span> <span word="online">online</span> <span word="bookstores">bookstores</span> <span word="has">has</span> <span word="triggered">triggered</span> <span word="the">the</span> <span word="collapse">collapse</span> <span word="of">of</span> <span word="a">a</span> <span word="wave">wave</span> <span word="of">of</span> <span word="conventional">conventional</span> <span word="retailers">retailers</span> <span word="in">in</span> <span word="recent">recent</span> <span word="years">years</span>.</p><p>"<span word="We">We</span> <span word="will">will</span> <span word="create">create</span> <span word="the">the</span> <span word="bookstore">bookstore</span> <span word="as">as</span> <span word="a">a</span> <span word="cultural">cultural</span> <span word="shopping">shopping</span> <span word="mall">mall</span>, <span word="available">available</span> <span word="around">around</span> <span word="the">the</span> <span word="clock">clock</span>," <span word="said">said</span> <span word="Dong">Dong</span> <span word="Chenxu">Chenxu</span>, <span word="assistant">assistant</span> <span word="general">general</span> <span word="manager">manager</span> <span word="of">of</span> <span word="the">the</span> <span word="Fuzhou">Fuzhou</span> <span word="Road">Road</span> <span word="branch">branch</span> <span word="of">of</span> <span word="Shanghai">Shanghai</span> <span word="Popular">Popular</span> <span word="Bookmall">Bookmall</span>. <span word="The">The</span> <span word="store">store</span>, <span word="on">on</span> <span word="the">the</span> <span word="downtown">downtown</span> "<span word="cultural">cultural</span> <span word="street">street</span>", <span word="will">will</span> <span word="reopen">reopen</span> <span word="on">on</span> <span word="Thursday">Thursday</span>.</p><p><span word="Scholars">Scholars</span> <span word="and">and</span> <span word="authors">authors</span> <span word="will">will</span> <span word="be">be</span> <span word="invited">invited</span> <span word="to">to</span> <span word="the">the</span> <span word="store">store</span> <span word="in">in</span> <span word="the">the</span> <span word="evening">evening</span> <span word="to">to</span> <span word="give">give</span> <span word="cultural">cultural</span> <span word="lectures">lectures</span> <span word="to">to</span> <span word="readers">readers</span>, <span word="according">according</span> <span word="to">to</span> <span word="Dong">Dong</span>. <span word="And">And</span> <span word="they">they</span> <span word="will">will</span> <span word="organize">organize</span> <span word="meetings">meetings</span> <span word="of">of</span> <span word="their">their</span> <span word="book">book</span> <span word="club">club</span>'<span word="s">s</span> <span word="members">members</span> <span word="to">to</span> <span word="exchange">exchange</span> <span word="impressions">impressions</span> <span word="after">after</span> <span word="reading">reading</span> <span word="popular">popular</span> <span word="books">books</span>.</p><p><span word="Dong">Dong</span> <span word="said">said</span> <span word="they">they</span> <span word="came">came</span> <span word="up">up</span> <span word="with">with</span> <span word="the">the</span> <span word="idea">idea</span> <span word="for">for</span> <span word="the">the</span> <span word="all">all</span>-<span word="night">night</span> <span word="bookstore">bookstore</span> <span word="because">because</span> <span word="they">they</span> <span word="wanted">wanted</span> <span word="to">to</span> <span word="satisfy">satisfy</span> <span word="readers">readers</span> <span word="who">who</span> <span word="needed">needed</span> <span word="books">books</span> <span word="at">at</span> <span word="night">night</span> <span word="but">but</span> <span word="found">found</span> <span word="that">that</span> <span word="every">every</span> <span word="bookstore">bookstore</span> <span word="on">on</span> <span word="the">the</span> "<span word="cultural">cultural</span> <span word="street">street</span>" <span word="was">was</span> <span word="closed">closed</span> <span word="after">after</span> 9 <span word="pm">pm</span>.</p>
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