Foodies drive gourmet market boom in S. Africa
<p><span word="The">The</span> <span word="crush">crush</span> <span word="of">of</span> <span word="people">people</span> <span word="inches">inches</span> <span word="past">past</span> <span word="the">the</span> <span word="tables">tables</span> <span word="of">of</span> <span word="slow">slow</span>-<span word="brewed">brewed</span> <span word="coffee">coffee</span>, <span word="homemade">homemade</span> <span word="ice">ice</span>-<span word="cream">cream</span> <span word="rippled">rippled</span> <span word="with">with</span> <span word="fennel">fennel</span> <span word="pollen">pollen</span> <span word="and">and</span> <span word="peach">peach</span> <span word="swirls">swirls</span>.</p><p><span word="The">The</span> <span word="former">former</span> <span word="Cape">Cape</span> <span word="Town">Town</span> <span word="biscuit">biscuit</span> <span word="factory">factory</span>, <span word="reworked">reworked</span> <span word="into">into</span> <span word="a">a</span> <span word="shabby">shabby</span>-<span word="chic">chic</span> <span word="urban">urban</span> <span word="setting">setting</span>, <span word="is">is</span> <span word="just">just</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="gourmet">gourmet</span> <span word="markets">markets</span> <span word="that">that</span> <span word="have">have</span> <span word="popped">popped</span> <span word="up">up</span> <span word="in">in</span> <span word="South">South</span> <span word="Africa">Africa</span> <span word="for">for</span> <span word="foodies">foodies</span> <span word="seeking">seeking</span> <span word="handcrafted">handcrafted</span> <span word="goods">goods</span> <span word="over">over</span> <span word="mass">mass</span>-<span word="produced">produced</span> <span word="products">products</span>.</p><p>"<span word="There">There</span>'<span word="s">s</span> <span word="been">been</span> <span word="an">an</span> <span word="explosion">explosion</span> <span word="of">of</span> <span word="markets">markets</span> <span word="taking">taking</span> <span word="place">place</span>, <span word="not">not</span> <span word="only">only</span> <span word="in">in</span> <span word="Cape">Cape</span> <span word="Town">Town</span> <span word="but">but</span> <span word="around">around</span> <span word="the">the</span> <span word="country">country</span> <span word="people">people</span> <span word="are">are</span> <span word="jumping">jumping</span> <span word="into">into</span> <span word="the">the</span> <span word="idea">idea</span>," <span word="said">said</span> <span word="Cameron">Cameron</span> <span word="Munro">Munro</span> <span word="of">of</span> <span word="the">the</span> <span word="buzzing">buzzing</span> <span word="Neighborgoods">Neighborgoods</span> <span word="Market">Market</span> <span word="which">which</span> <span word="opened">opened</span> <span word="six">six</span> <span word="years">years</span> <span word="ago">ago</span>.</p><p><span word="The">The</span> <span word="decidedly">decidedly</span> <span word="hip">hip</span> <span word="market">market</span> <span word="draws">draws</span> <span word="up">up</span> <span word="to">to</span> 5,000 <span word="people">people</span> <span word="every">every</span> <span word="Saturday">Saturday</span> <span word="and">and</span> <span word="expanded">expanded</span> <span word="last">last</span> <span word="year">year</span> <span word="to">to</span> <span word="Johannesburg">Johannesburg</span> <span word="with">with</span> <span word="similar">similar</span> <span word="weekend">weekend</span> <span word="fetes">fetes</span> <span word="across">across</span> <span word="Africa">Africa</span>'<span word="s">s</span> <span word="biggest">biggest</span> <span word="economy">economy</span> <span word="offering">offering</span> <span word="an">an</span> <span word="alternative">alternative</span> <span word="to">to</span> <span word="the">the</span> <span word="supermarket">supermarket</span> <span word="shelves">shelves</span>.</p><p>"<span word="We">We</span> <span word="were">were</span> <span word="totally">totally</span> <span word="blown">blown</span> <span word="away">away</span> <span word="by">by</span> <span word="the">the</span> <span word="response">response</span> <span word="that">that</span> <span word="Cape">Cape</span> <span word="Town">Town</span> <span word="gave">gave</span> <span word="us">us</span>," <span word="said">said</span> <span word="Munro">Munro</span> <span word="whose">whose</span> <span word="market">market</span> <span word="has">has</span> <span word="sparked">sparked</span> <span word="a">a</span> <span word="knock">knock</span>-<span word="on">on</span> <span word="of">of</span> <span word="galleries">galleries</span>, <span word="delis">delis</span> <span word="and">and</span> <span word="vintage">vintage</span> <span word="shops">shops</span> <span word="in">in</span> <span word="its">its</span> <span word="gritty">gritty</span> <span word="location">location</span>.</p><p><span word="South">South</span> <span word="Africa">Africa</span>'<span word="s">s</span> <span word="passion">passion</span> <span word="for">for</span> <span word="fast">fast</span> <span word="food">food</span> <span word="and">and</span> <span word="shopping">shopping</span> <span word="malls">malls</span> <span word="still">still</span> <span word="dwarves">dwarves</span> <span word="the">the</span> <span word="trend">trend</span> <span word="toward">toward</span> <span word="Finnish">Finnish</span>-<span word="rye">rye</span> <span word="bread">bread</span> <span word="or">or</span> <span word="slow">slow</span>-<span word="fermented">fermented</span> <span word="beer">beer</span> <span word="with">with</span> <span word="orange">orange</span> <span word="peel">peel</span> <span word="and">and</span> <span word="coriander">coriander</span>, <span word="despite">despite</span> <span word="a">a</span> <span word="push">push</span> <span word="by">by</span> <span word="big">big</span> <span word="retailers">retailers</span> <span word="toward">toward</span> <span word="organic">organic</span> <span word="foods">foods</span>.</p><p><span word="But">But</span> <span word="it">it</span>'<span word="s">s</span> <span word="become">become</span> <span word="an">an</span> <span word="important">important</span> <span word="trend">trend</span> <span word="within">within</span> <span word="South">South</span> <span word="Africa">Africa</span>'<span word="s">s</span> $34.8 <span word="billion">billion</span> <span word="food">food</span> <span word="and">and</span> <span word="drinks">drinks</span>-<span word="making">making</span> <span word="industry">industry</span>. <span word="Local">Local</span> <span word="analysis">analysis</span> <span word="company">company</span> <span word="Flux">Flux</span> <span word="Trends">Trends</span> <span word="named">named</span> <span word="the">the</span> <span word="artisanal">artisanal</span> <span word="eater">eater</span> <span word="as">as</span> <span word="one">one</span> <span word="of">of</span> <span word="its">its</span> <span word="top">top</span> 10 <span word="trends">trends</span> <span word="for">for</span> 2012. <span word="People">People</span> <span word="want">want</span> <span word="things">things</span> <span word="that">that</span> <span word="are">are</span> <span word="simpler">simpler</span>, <span word="slower">slower</span>, <span word="purer">purer</span> <span word="and">and</span> <span word="have">have</span> <span word="a">a</span> <span word="bit">bit</span> <span word="of">of</span> <span word="personality">personality</span> <span word="in">in</span> <span word="a">a</span> <span word="plugged">plugged</span>-<span word="in">in</span> <span word="digital">digital</span> <span word="world">world</span>, <span word="said">said</span> <span word="Johannesburg">Johannesburg</span>-<span word="based">based</span> <span word="trend">trend</span> <span word="forecaster">forecaster</span> <span word="Dion">Dion</span> <span word="Chang">Chang</span>, <span word="adding">adding</span> <span word="that">that</span> <span word="shoppers">shoppers</span> <span word="are">are</span> <span word="becoming">becoming</span> <span word="more">more</span> <span word="ethical">ethical</span> <span word="about">about</span> <span word="what">what</span> <span word="they">they</span> <span word="eat">eat</span>.</p>
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