Disney bringing famous character brands to store in China this year
<p><span word="Mickey">Mickey</span> <span word="Mouse">Mouse</span> <span word="and">and</span> <span word="Winnie">Winnie</span> <span word="the">the</span> <span word="Pooh">Pooh</span> <span word="are">are</span> <span word="setting">setting</span> <span word="up">up</span> <span word="shop">shop</span> <span word="in">in</span> <span word="China">China</span>.</p><p><span word="Walt">Walt</span> <span word="Disney">Disney</span> <span word="Co">Co</span> <span word="is">is</span> <span word="on">on</span> <span word="track">track</span> <span word="to">to</span> <span word="open">open</span> <span word="its">its</span> <span word="first">first</span> <span word="store">store</span> <span word="in">in</span> <span word="China">China</span> <span word="in">in</span> <span word="fall">fall</span> 2012 <span word="and">and</span> <span word="is">is</span> <span word="committed">committed</span> <span word="to">to</span> <span word="opening">opening</span> 25 <span word="to">to</span> 40 <span word="stores">stores</span> <span word="in">in</span> <span word="the">the</span> <span word="most">most</span> <span word="populous">populous</span> <span word="country">country</span> <span word="during">during</span> <span word="the">the</span> <span word="next">next</span> <span word="three">three</span> <span word="years">years</span>, <span word="a">a</span> <span word="top">top</span> <span word="company">company</span> <span word="executive">executive</span> <span word="said">said</span>.</p><p><span word="The">The</span> <span word="news">news</span> <span word="comes">comes</span> <span word="as">as</span> <span word="Disney">Disney</span>, <span word="the">the</span> <span word="largest">largest</span> <span word="media">media</span> <span word="conglomerate">conglomerate</span> <span word="in">in</span> <span word="the">the</span> <span word="world">world</span> <span word="and">and</span> <span word="the">the</span> <span word="owner">owner</span> <span word="of">of</span> <span word="many">many</span> <span word="iconic">iconic</span> <span word="brands">brands</span> <span word="such">such</span> <span word="as">as</span> <span word="Mickey">Mickey</span> <span word="Mouse">Mouse</span> <span word="and">and</span> <span word="Winnie">Winnie</span> <span word="the">the</span> <span word="Pooh">Pooh</span>, <span word="looks">looks</span> <span word="beyond">beyond</span> <span word="the">the</span> <span word="United">United</span> <span word="States">States</span>, <span word="Europe">Europe</span> <span word="and">and</span> <span word="other">other</span> <span word="developed">developed</span> <span word="markets">markets</span> <span word="for">for</span> <span word="new">new</span> <span word="sources">sources</span> <span word="of">of</span> <span word="revenue">revenue</span>.</p><p>"<span word="China">China</span> <span word="is">is</span> <span word="very">very</span> <span word="important">important</span> <span word="to">to</span> <span word="overall">overall</span> <span word="Disney">Disney</span> <span word="company">company</span> <span word="plans">plans</span>, <span word="obviously">obviously</span> <span word="with">with</span> <span word="the">the</span> <span word="launch">launch</span> <span word="of">of</span> <span word="the">the</span> <span word="Shanghai">Shanghai</span> <span word="Disneyland">Disneyland</span> <span word="Park">Park</span>," <span word="said">said</span> <span word="Jim">Jim</span> <span word="Fielding">Fielding</span>, <span word="president">president</span> <span word="of">of</span> <span word="Disney">Disney</span> <span word="Stores">Stores</span> <span word="Worldwide">Worldwide</span>. "<span word="So">So</span>, <span word="it">it</span> <span word="is">is</span> <span word="probably">probably</span> <span word="the">the</span> <span word="newest">newest</span> <span word="country">country</span> <span word="that">that</span> <span word="is">is</span> <span word="getting">getting</span> <span word="the">the</span> <span word="most">most</span> <span word="focus">focus</span>."</p><p><span word="Disney">Disney</span> <span word="broke">broke</span> <span word="ground">ground</span> <span word="on">on</span> <span word="the">the</span> <span word="Shanghai">Shanghai</span> <span word="Disneyland">Disneyland</span> <span word="theme">theme</span> <span word="park">park</span> <span word="in">in</span> <span word="April">April</span> 2011.</p><p><span word="The">The</span> <span word="Chinese">Chinese</span> <span word="are">are</span> <span word="not">not</span> <span word="unfamiliar">unfamiliar</span> <span word="with">with</span> <span word="the">the</span> <span word="Disney">Disney</span> <span word="brand">brand</span>.</p><p>"<span word="Because">Because</span> <span word="the">the</span> <span word="licensing">licensing</span> <span word="division">division</span> <span word="has">has</span> <span word="had">had</span> <span word="a">a</span> <span word="presence">presence</span> <span word="in">in</span> <span word="China">China</span> <span word="already">already</span>, <span word="there">there</span> <span word="is">is</span> <span word="affinity">affinity</span> <span word="for">for</span> <span word="the">the</span> <span word="brand">brand</span> <span word="and">and</span> <span word="affinity">affinity</span> <span word="for">for</span> <span word="characters">characters</span>," <span word="he">he</span> <span word="said">said</span>. "<span word="The">The</span> <span word="market">market</span> <span word="is">is</span> <span word="ready">ready</span>."</p><p><span word="Disney">Disney</span> <span word="has">has</span> <span word="signed">signed</span> <span word="a">a</span> <span word="lease">lease</span> <span word="for">for</span> <span word="its">its</span> <span word="first">first</span> <span word="store">store</span> <span word="in">in</span> <span word="Shanghai">Shanghai</span> <span word="and">and</span> <span word="is">is</span> <span word="looking">looking</span> <span word="at">at</span> <span word="sites">sites</span> <span word="in">in</span> <span word="Beijing">Beijing</span> <span word="and">and</span> <span word="other">other</span> <span word="large">large</span> <span word="cities">cities</span>, <span word="Fielding">Fielding</span> <span word="said">said</span>.</p><p>"<span word="We">We</span> <span word="are">are</span> <span word="focusing">focusing</span> <span word="on">on</span> <span word="tier">tier</span>-<span word="one">one</span> <span word="cities">cities</span> <span word="in">in</span> <span word="very">very</span> <span word="high">high</span> <span word="population">population</span> <span word="and">and</span> <span word="tourist">tourist</span> <span word="locations">locations</span>, <span word="very">very</span> <span word="similar">similar</span> <span word="to">to</span> <span word="what">what</span> <span word="we">we</span> <span word="look">look</span> <span word="at">at</span> <span word="around">around</span> <span word="the">the</span> <span word="world">world</span>," <span word="he">he</span> <span word="said">said</span>.</p><p><span word="The">The</span> <span word="difference">difference</span> <span word="in">in</span> <span word="China">China</span> <span word="will">will</span> <span word="come">come</span> <span word="in">in</span> <span word="the">the</span> <span word="strategy">strategy</span> <span word="Disney">Disney</span> <span word="employs">employs</span> <span word="to">to</span> <span word="woo">woo</span> <span word="customers">customers</span>.</p>
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