跑步人群催生而来的“跑步经济”
<p><span word="There">There</span> <span word="are">are</span> <span word="two">two</span> <span word="areas">areas</span> <span word="in">in</span> <span word="which">which</span> <span word="runners">runners</span> <span word="are">are</span> <span word="prime">prime</span> <span word="consumers">consumers</span>: <span word="footwear">footwear</span> <span word="and">and</span> <span word="events">events</span>. <span word="In">In</span> <span word="addition">addition</span>, <span word="runners">runners</span> <span word="often">often</span> <span word="spend">spend</span> <span word="on">on</span> <span word="other">other</span> <span word="areas">areas</span>, <span word="such">such</span> <span word="as">as</span> <span word="apparel">apparel</span>, <span word="accessories">accessories</span>, <span word="books">books</span>, <span word="magazines">magazines</span>, <span word="coaching">coaching</span>, <span word="specialty">specialty</span> <span word="food">food</span> <span word="and">and</span> <span word="drink">drink</span>, <span word="and">and</span> <span word="so">so</span> <span word="on">on</span>. <span word="The">The</span> <span word="number">number</span> <span word="of">of</span> <span word="runners">runners</span> <span word="is">is</span> <span word="increasing">increasing</span>, <span word="and">and</span> <span word="the">the</span> <span word="economics">economics</span> <span word="of">of</span> <span word="running">running</span> <span word="is">is</span> <span word="growing">growing</span> <span word="with">with</span> <span word="it">it</span>.</p><p>跑步人群在两个方面的主要的消费群体：跑步鞋和赛事。此外，他们还会在服装、配饰、书籍、杂志、教练、专用饮食等方面有支出。随着跑步人群逐渐壮大，跑步经济也随之发展起来。</p><p><span word="Runners">Runners</span> <span word="are">are</span> <span word="always">always</span> <span word="going">going</span> <span word="to">to</span> <span word="need">need</span> <span word="shoes">shoes</span> <span word="and">and</span> <span word="they">they</span> <span word="are">are</span> <span word="always">always</span> <span word="going">going</span> <span word="to">to</span> <span word="be">be</span> <span word="looking">looking</span> <span word="for">for</span> <span word="races">races</span>. <span word="It">It</span> <span word="has">has</span> <span word="always">always</span> <span word="been">been</span> <span word="thus">thus</span>, <span word="and">and</span> <span word="will">will</span> <span word="continue">continue</span> <span word="to">to</span> <span word="be">be</span> <span word="so">so</span>. <span word="Both">Both</span> <span word="of">of</span> <span word="these">these</span> <span word="markets">markets</span> <span word="have">have</span> <span word="matured">matured</span> <span word="during">during</span> <span word="the">the</span> <span word="past">past</span> 30 <span word="or">or</span> <span word="more">more</span> <span word="years">years</span>, <span word="but">but</span> <span word="if">if</span> <span word="history">history</span> <span word="is">is</span> <span word="any">any</span> <span word="guide">guide</span>, <span word="are">are</span> <span word="nowhere">nowhere</span> <span word="near">near</span> <span word="saturation">saturation</span>, <span word="because">because</span> <span word="shoes">shoes</span> <span word="will">will</span> <span word="continue">continue</span> <span word="to">to</span> <span word="wear">wear</span> <span word="out">out</span> (<span word="quickly">quickly</span>!) <span word="and">and</span> <span word="events">events</span> <span word="are">are</span> <span word="even">even</span> <span word="more">more</span> <span word="disposable">disposable</span>.</p><p>跑步的人总是需要买鞋，他们也一直都会找一些赛事去参与。这种情况过去如此，未来也是一样。跑步装备和赛事的市场在过去30多年间日趋成熟，但还远远没有达到饱和的状态，因为跑鞋总会穿破(真的很快会破)，而赛事总是办完一个还有另一个。</p><p><span word="In">In</span> <span word="addition">addition</span>, <span word="as">as</span> <span word="fast">fast</span> <span word="as">as</span> <span word="consumers">consumers</span> <span word="leave">leave</span> <span word="the">the</span> <span word="sport">sport</span>, <span word="new">new</span> <span word="ones">ones</span> <span word="appear">appear</span>. <span word="The">The</span> <span word="growth">growth</span> <span word="in">in</span> <span word="running">running</span>, <span word="particularly">particularly</span> <span word="in">in</span> <span word="running">running</span> <span word="in">in</span> <span word="organized">organized</span> <span word="events">events</span>, <span word="has">has</span> <span word="increased">increased</span> <span word="in">in</span> <span word="recent">recent</span> <span word="years">years</span> <span word="beyond">beyond</span> <span word="the">the</span> <span word="expectations">expectations</span> <span word="of">of</span> <span word="even">even</span> <span word="the">the</span> <span word="most">most</span> <span word="wildly">wildly</span> <span word="optimistic">optimistic</span> <span word="manufacturers">manufacturers</span>, <span word="retailers">retailers</span> <span word="and">and</span> <span word="event">event</span> <span word="managers">managers</span>.</p>
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