英美热词：planned obsolescence 计划性淘汰
<p><span word="Planned">Planned</span> <span word="obsolescence">obsolescence</span> <span word="or">or</span> <span word="built">built</span>-<span word="in">in</span> <span word="obsolescence">obsolescence</span> <span word="in">in</span> <span word="industrial">industrial</span> <span word="design">design</span> <span word="and">and</span> <span word="economics">economics</span> <span word="is">is</span> <span word="a">a</span> <span word="policy">policy</span> <span word="of">of</span> <span word="planning">planning</span> <span word="or">or</span> <span word="designing">designing</span> <span word="a">a</span> <span word="product">product</span> <span word="with">with</span> <span word="an">an</span> <span word="artificially">artificially</span> <span word="limited">limited</span> <span word="useful">useful</span> <span word="life">life</span>, <span word="so">so</span> <span word="it">it</span> <span word="will">will</span> <span word="become">become</span> <span word="obsolete">obsolete</span>, <span word="that">that</span> <span word="is">is</span>, <span word="unfashionable">unfashionable</span> <span word="or">or</span> <span word="no">no</span> <span word="longer">longer</span> <span word="functional">functional</span> <span word="after">after</span> <span word="a">a</span> <span word="certain">certain</span> <span word="period">period</span> <span word="of">of</span> <span word="time">time</span>.</p><p>工业设计和经济学中所谓的“计划性淘汰”或“内置报废”指在设计产品时人为地设定使用寿命，这样产品在过了一段时间以后就会过时或者不好用。</p><p><span word="The">The</span> <span word="rationale">rationale</span> <span word="behind">behind</span> <span word="the">the</span> <span word="strategy">strategy</span> <span word="is">is</span> <span word="to">to</span> <span word="generate">generate</span> <span word="long">long</span>-<span word="term">term</span> <span word="sales">sales</span> <span word="volume">volume</span> <span word="by">by</span> <span word="reducing">reducing</span> <span word="the">the</span> <span word="time">time</span> <span word="between">between</span> <span word="repeat">repeat</span> <span word="purchases">purchases</span>.</p><p>这种策略背后的理念是通过缩短重复购买周期来促进长期销售额。</p>
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