意外之财带来“赌场盈利效应”
<p> 人们常说，太容易得到的东西往往不被珍惜。这句话用在投资领域，也是适用的。在股票市场和赌场里，不费吹灰之力得来的利润往往会让人更爱冒险。这种现象在行为科学中叫作“赌场赢利效应（<span word="House">House</span> <span word="Money">Money</span> <span word="Effect">Effect</span>）” 。</p><p> </p><p> <span word="The">The</span> <span word="premise">premise</span> <span word="that">that</span> <span word="people">people</span> <span word="are">are</span> <span word="more">more</span> <span word="willing">willing</span> <span word="to">to</span> <span word="take">take</span> <span word="risks">risks</span> <span word="with">with</span> <span word="money">money</span> <span word="they">they</span> <span word="obtained">obtained</span> <span word="easily">easily</span> <span word="or">or</span> <span word="unexpectedly">unexpectedly</span>.</p><p> “赌场盈利效应”是指人们拿着易来之财或意外之财更愿意采取一些冒险的投资方式。</p><p> <span word="The">The</span> <span word="house">house</span> <span word="money">money</span> <span word="effect">effect</span> <span word="forecasts">forecasts</span> <span word="that">that</span> <span word="investors">investors</span> <span word="are">are</span> <span word="more">more</span> <span word="prone">prone</span> <span word="to">to</span> <span word="buy">buy</span> <span word="higher">higher</span>-<span word="risk">risk</span> <span word="stocks">stocks</span> <span word="after">after</span> <span word="a">a</span> <span word="profitable">profitable</span> <span word="trade">trade</span>.</p><p> 从“赌场盈利效应”可以预见到，股票投资者在交易大赚一笔后，更倾向于把这笔钱投向风险更高的股票。</p>
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