风靡美国的“冰桶挑战”[1]
<p> 最近，一个名为“冰桶挑战”的活动风靡美国社交网络，比尔•盖茨、马克•扎克伯格以及贾斯汀•汀布莱克等各界名人均亲身参与。我们来看看这个活动到底是怎么回事吧。</p><p> </p><p> <span word="One">One</span> <span word="of">of</span> <span word="the">the</span> <span word="biggest">biggest</span> <span word="stunts">stunts</span> <span word="online">online</span> <span word="and">and</span> <span word="in">in</span> <span word="social">social</span> <span word="media">media</span> <span word="right">right</span> <span word="now">now</span> <span word="had">had</span> <span word="very">very</span> <span word="low">low</span>-<span word="key">key</span> <span word="beginnings">beginnings</span> <span word="on">on</span> <span word="the">the</span> <span word="professional">professional</span> <span word="golf">golf</span> <span word="circuit">circuit</span>.</p><p> 目前在网络和社交媒体上最风靡的行为其实是在专业高尔夫球场上低调开始的。</p><p> <span word="The">The</span> <span word="so">so</span>-<span word="called">called</span> <span word="ice">ice</span>-<span word="bucket">bucket</span> <span word="challenge">challenge</span>—<span word="dump">dump</span> <span word="ice">ice</span> <span word="water">water</span> <span word="on">on</span> <span word="yourself">yourself</span>, <span word="post">post</span> <span word="and">and</span> <span word="tag">tag</span> <span word="yourself">yourself</span> <span word="on">on</span> <span word="social">social</span> <span word="media">media</span> <span word="and">and</span> <span word="challenge">challenge</span> <span word="others">others</span> <span word="to">to</span> <span word="do">do</span> <span word="the">the</span> <span word="same">same</span>—<span word="got">got</span> <span word="its">its</span> <span word="start">start</span> <span word="among">among</span> <span word="golfers">golfers</span> <span word="as">as</span> <span word="a">a</span> <span word="way">way</span> <span word="to">to</span> <span word="support">support</span> <span word="pet">pet</span> <span word="charities">charities</span>. <span word="In">In</span> <span word="just">just</span> <span word="a">a</span> <span word="few">few</span> <span word="weeks">weeks</span>, <span word="it">it</span> <span word="has">has</span> <span word="become">become</span> <span word="a">a</span> <span word="major">major</span> <span word="fundraising">fundraising</span> <span word="coup">coup</span> <span word="for">for</span> <span word="patients">patients</span> <span word="and">and</span> <span word="organizations">organizations</span> <span word="with">with</span> <span word="ALS">ALS</span>, <span word="a">a</span> <span word="neurodegenerative">neurodegenerative</span> <span word="disorder">disorder</span>. <span word="It">It</span> <span word="is">is</span> <span word="commonly">commonly</span> <span word="called">called</span> <span word="Lou">Lou</span> <span word="Gehrig">Gehrig</span>'<span word="s">s</span> <span word="disease">disease</span>, <span word="after">after</span> <span word="the">the</span> <span word="baseball">baseball</span> <span word="player">player</span> <span word="who">who</span> <span word="had">had</span> <span word="it">it</span>.</p><p> 这个叫做“冰桶挑战”的活动要求参与人将一桶冰水浇在自己身上，然后将整个过程发布在社交网站上，并提名其他人来接受挑战，这个活动最初是高尔夫球员为支持宠物慈善发起的。在短短几周内，冰桶挑战成为为肌萎缩性脊髓侧索硬化症（<span word="ASL">ASL</span>）患者和相关公益组织筹集善款的重要活动。肌萎缩性脊髓侧索硬化症通常被称为葛雷克氏症，是以曾经患有此症的一位棒球运动员的名字命名的。</p>
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