“粉红行动”助科技公司吸引女性？
<p> 编程、写代码、研发新软件，这些工作似乎常常由男性主导，很多技术公司都存在男女比例失衡的问题。为了解决这个问题，吸引更多女性从事技术工作，不少公司都想出了奇招，而最常见的就是为技术工作披上一件粉红色的外衣。</p><p> </p><p> <span word="The">The</span> <span word="lack">lack</span> <span word="of">of</span> <span word="female">female</span> <span word="technical">technical</span> <span word="talent">talent</span> <span word="is">is</span> <span word="an">an</span> <span word="issue">issue</span> <span word="that">that</span> <span word="most">most</span> <span word="tech">tech</span> <span word="companies">companies</span> <span word="have">have</span> <span word="owned">owned</span> <span word="up">up</span> <span word="to">to</span>. <span word="Now">Now</span>, <span word="people">people</span> <span word="everywhere">everywhere</span>, <span word="from">from</span> <span word="Google">Google</span> <span word="to">to</span> <span word="college">college</span> <span word="admissions">admissions</span> <span word="offices">offices</span>, <span word="are">are</span> <span word="looking">looking</span> <span word="for">for</span> <span word="ways">ways</span> <span word="that">that</span> <span word="can">can</span> <span word="change">change</span> <span word="that">that</span>. <span word="And">And</span> <span word="often">often</span>, <span word="it">it</span> <span word="seems">seems</span>, <span word="the">the</span> <span word="proposed">proposed</span> <span word="solution">solution</span> <span word="is">is</span> <span word="simply">simply</span> <span word="to">to</span> <span word="turn">turn</span> <span word="tech">tech</span> <span word="pink">pink</span>.</p><p> 大部分技术公司都面临缺乏女性技术人才的局面。如今，从谷歌到大学招生办公室都在想办法改变这样的局面。而他们提出的解决方式往往只是把技术工作“装扮成粉红色”。</p><p> <span word="Pinkification">Pinkification</span> <span word="refers">refers</span> <span word="to">to</span> <span word="the">the</span> <span word="attempt">attempt</span> <span word="to">to</span> <span word="make">make</span> <span word="something">something</span> <span word="that">that</span> <span word="is">is</span> <span word="traditionally">traditionally</span> <span word="masculine">masculine</span> <span word="more">more</span> <span word="interesting">interesting</span> <span word="or">or</span> <span word="appealing">appealing</span> <span word="to">to</span> <span word="women">women</span> <span word="by">by</span> <span word="associating">associating</span> <span word="it">it</span> <span word="with">with</span> <span word="stereotypically">stereotypically</span> <span word="feminine">feminine</span> <span word="traits">traits</span> <span word="or">or</span> <span word="ideas">ideas</span>. <span word="For">For</span> <span word="instance">instance</span>, <span word="in">in</span> <span word="February">February</span>, <span word="at">at</span> <span word="a">a</span> <span word="Harvard">Harvard</span> <span word="event">event</span> <span word="designed">designed</span> <span word="to">to</span> <span word="get">get</span> <span word="women">women</span> <span word="interested">interested</span> <span word="in">in</span> <span word="computer">computer</span> <span word="science">science</span>, <span word="sponsor">sponsor</span> <span word="Goldman">Goldman</span> <span word="Sachs">Sachs</span> <span word="handed">handed</span> <span word="out">out</span> <span word="cosmetic">cosmetic</span> <span word="mirrors">mirrors</span> <span word="and">and</span> <span word="nail">nail</span> <span word="files">files</span>.</p><p> <span word="Pinkification">Pinkification</span>指为传统上比较男性化的事物搭配一些典型的女性特色或创意，以使其对女性更有吸引力的做法，我们可称之为“粉红行动”。比如，2月份在哈佛大学举办的一个吸引女性关注计算机科学的活动中，赞助商高盛公司现场分发化妆镜和指甲锉。</p>
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