“杀熟”的“朋友圈营销”
<p> 代购护肤品、奶粉、奢侈品……打开微信朋友圈，仿佛登陆了手机淘宝网。时下，一种新的熟人营销模式在朋友圈悄然兴起。这种利用朋友圈的“杀熟”做法就是<span word="friendvertising">friendvertising</span>（朋友圈营销）。</p><p> </p><p> <span word="Friendvertising">Friendvertising</span> <span word="is">is</span> <span word="the">the</span> <span word="use">use</span> <span word="of">of</span> <span word="social">social</span> <span word="media">media</span> <span word="website">website</span> ‘<span word="friends">friends</span>’ <span word="to">to</span> <span word="disseminate">disseminate</span> <span word="video">video</span> <span word="adverts">adverts</span> <span word="for">for</span> <span word="products">products</span>. <span word="Some">Some</span> <span word="videos">videos</span> <span word="have">have</span> <span word="an">an</span> <span word="apparently">apparently</span> <span word="good">good</span> <span word="message">message</span> <span word="that">that</span> <span word="people">people</span> <span word="want">want</span> <span word="to">to</span> <span word="share">share</span> <span word="and">and</span> <span word="others">others</span> <span word="are">are</span> <span word="heart">heart</span>-<span word="warming">warming</span> <span word="or">or</span> <span word="funny">funny</span>, <span word="but">but</span> <span word="all">all</span> <span word="are">are</span> <span word="covert">covert</span> <span word="brand">brand</span> <span word="endorsements">endorsements</span>.</p><p> “朋友圈营销”是借助社交网站上的“好友”来散播产品的视频广告。有些视频中包含一些人们想分享的正面信息，还有的视频或温情或搞笑，但所有这些视频都是暗中为某个品牌代言。</p><p> <span word="Example">Example</span>:</p><p> <span word="Is">Is</span> <span word="your">your</span> <span word="friend">friend</span> <span word="an">an</span> <span word="unpaid">unpaid</span> <span word="branding">branding</span> <span word="enthusiast">enthusiast</span>? ‘<span word="Friendvertising">Friendvertising</span>’ <span word="is">is</span> <span word="the">the</span> <span word="latest">latest</span> <span word="trick">trick</span> <span word="by">by</span> <span word="marketers">marketers</span> <span word="who">who</span> <span word="want">want</span> <span word="you">you</span> <span word="to">to</span> <span word="sell">sell</span> <span word="their">their</span> <span word="brand">brand</span>.</p><p> 你的朋友是不收报酬的品牌推广热心人吗？“朋友圈推广”是营销者推广品牌的最新伎俩。</p>
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