智能时代的“媒体结合”
<p> 一边看电视选秀节目，一边用手机发微博评论，这种场景大概很多人都经历过吧。在智能时代，眼前摆着两个以上屏幕，并随时互通信息已经是司空见惯的了。这种情形在英语里叫做<span word="media">media</span> <span word="meshing">meshing</span>。</p><p> </p><p> <span word="Media">Media</span> <span word="meshing">meshing</span> <span word="is">is</span> <span word="the">the</span> <span word="activity">activity</span> <span word="of">of</span> <span word="using">using</span> <span word="hand">hand</span>-<span word="held">held</span> <span word="electronic">electronic</span> <span word="devices">devices</span> (<span word="e">e</span>.<span word="g">g</span>. <span word="mobile">mobile</span> <span word="phones">phones</span>, <span word="tablet">tablet</span> <span word="computers">computers</span>) <span word="to">to</span> <span word="make">make</span> <span word="comments">comments</span> <span word="or">or</span> <span word="read">read</span> <span word="about">about</span> <span word="a">a</span> <span word="TV">TV</span> <span word="program">program</span> <span word="at">at</span> <span word="the">the</span> <span word="same">same</span> <span word="time">time</span> <span word="as">as</span> <span word="watching">watching</span> <span word="it">it</span>.</p><p> <span word="Media">Media</span> <span word="meshing">meshing</span>指拿着手机或平板电脑等掌中设备，一边看电视节目，一边在这些设备上对节目发表评论或查看相关花絮，即“媒体结合”。</p><p> <span word="Media">Media</span> <span word="meshers">meshers</span> <span word="are">are</span> <span word="people">people</span> <span word="who">who</span> <span word="use">use</span> <span word="wireless">wireless</span> <span word="connections">connections</span> <span word="and">and</span> <span word="the">the</span> <span word="handheld">handheld</span> <span word="devices">devices</span> <span word="at">at</span> <span word="their">their</span> <span word="disposal">disposal</span> <span word="to">to</span> <span word="enhance">enhance</span> <span word="their">their</span> <span word="viewing">viewing</span> <span word="experience">experience</span>.</p><p> 通过掌中设备和无线网络来提升电视节目观看体验的人就叫<span word="media">media</span> <span word="mesher">mesher</span>。</p><p> <span word="The">The</span> <span word="term">term</span> <span word="media">media</span> <span word="meshing">meshing</span> <span word="first">first</span> <span word="appeared">appeared</span> <span word="around">around</span> 2005, <span word="but">but</span> <span word="hit">hit</span> <span word="the">the</span> <span word="spotlight">spotlight</span> <span word="in">in</span> <span word="the">the</span> <span word="summer">summer</span> <span word="of">of</span> 2013, <span word="when">when</span> <span word="UK">UK</span> <span word="telecommunications">telecommunications</span> <span word="regulator">regulator</span> <span word="Ofcom">Ofcom</span> <span word="published">published</span> <span word="a">a</span> <span word="report">report</span> <span word="revealing">revealing</span> <span word="that">that</span> <span word="one">one</span> <span word="in">in</span> <span word="four">four</span> <span word="British">British</span> <span word="adults">adults</span> <span word="regularly">regularly</span> <span word="use">use</span> <span word="a">a</span> <span word="tablet">tablet</span> <span word="or">or</span> <span word="other">other</span> <span word="device">device</span> <span word="so">so</span> <span word="that">that</span> <span word="they">they</span> <span word="can">can</span> <span word="comment">comment</span> <span word="or">or</span> <span word="read">read</span> <span word="information">information</span> <span word="about">about</span> <span word="the">the</span> <span word="program">program</span> <span word="they">they</span>'<span word="re">re</span> <span word="watching">watching</span>. <span word="An">An</span> <span word="alternative">alternative</span> <span word="expression">expression</span> <span word="often">often</span> <span word="used">used</span> <span word="to">to</span> <span word="refer">refer</span> <span word="to">to</span> <span word="the">the</span> <span word="same">same</span> <span word="concept">concept</span> <span word="is">is</span> <span word="second">second</span> <span word="screening">screening</span>. (<span word="Source">Source</span>: <span word="macmillandictionary">macmillandictionary</span>.<span word="com">com</span>)</p><p> <span word="Media">Media</span> <span word="meshing">meshing</span>这个词最早出现在2005年左右，不过真正被人们注意到却是在2013年夏天，英国通信监管机构<span word="Ofcom">Ofcom</span>发布报告称，每四个英国成年人中就有一个人在看电视时会用平板电脑或其他设备发表评论或阅读相关信息。描述这一状况的另一个说法是<span word="second">second</span> <span word="screening">screening</span>（第二屏幕）。</p>
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