什么是“网络迷因”
<p> 上网时，好友发过来一个链接，打开一看是个超级搞笑的视频，于是，你又把这个链接发送给了更多的人。这样的场景相信大部分网民都经历过吧？随着互联网的不断发展，这样的信息传播方式正在创造一个又一个的网络爆红现象。今天，我们就从相对专业的角度解释一下这个现象。</p><p> </p><p> <span word="An">An</span> <span word="Internet">Internet</span> <span word="meme">meme</span>, <span word="is">is</span> <span word="some">some</span> <span word="kind">kind</span> <span word="of">of</span> <span word="idea">idea</span> <span word="or">or</span> <span word="piece">piece</span> <span word="of">of</span> <span word="information">information</span> <span word="that">that</span> <span word="spreads">spreads</span> <span word="very">very</span> <span word="rapidly">rapidly</span> <span word="across">across</span> <span word="a">a</span> <span word="large">large</span> <span word="number">number</span> <span word="of">of</span> <span word="Internet">Internet</span> <span word="users">users</span>. <span word="It">It</span>'<span word="s">s</span> <span word="a">a</span> <span word="bit">bit</span> <span word="like">like</span> <span word="the">the</span> <span word="online">online</span> <span word="equivalent">equivalent</span> <span word="of">of</span> <span word="an">an</span> <span word="inside">inside</span> <span word="joke">joke</span>, <span word="a">a</span> <span word="fashionable">fashionable</span>, <span word="attention">attention</span>-<span word="grabbing">grabbing</span> <span word="concept">concept</span> <span word="that">that</span> <span word="a">a</span> <span word="large">large</span> <span word="number">number</span> <span word="of">of</span> <span word="Internet">Internet</span> <span word="users">users</span> <span word="become">become</span> <span word="aware">aware</span> <span word="of">of</span>. <span word="A">A</span> <span word="meme">meme</span> <span word="often">often</span> <span word="takes">takes</span> <span word="the">the</span> <span word="form">form</span> <span word="of">of</span> <span word="a">a</span> <span word="hyperlink">hyperlink</span>, <span word="propagated">propagated</span> <span word="via">via</span> <span word="e">e</span>-<span word="mail">mail</span>, <span word="blogs">blogs</span>, <span word="social">social</span> <span word="networking">networking</span>, <span word="instant">instant</span> <span word="messaging">messaging</span>, <span word="etc">etc</span>.</p><p> “网络迷因”（又称“网络爆红”）指某个理念或信息迅速在互联网用户间传播的现象。这样的信息有点类似于“圈儿内笑话”，也就是只有大批互联网用户知晓的、最前沿的、引人关注的信息。网络迷因通常以超链接的形式通过电邮、博客、社交网站还有即时信息等途径传播。</p><p> <span word="A">A</span> <span word="meme">meme</span> <span word="might">might</span> <span word="be">be</span> <span word="a">a</span> <span word="joke">joke</span> <span word="or">or</span> <span word="quotation">quotation</span>, <span word="a">a</span> <span word="rumor">rumor</span> <span word="or">or</span> <span word="simple">simple</span> <span word="fact">fact</span>, <span word="an">an</span> <span word="image">image</span>, <span word="piece">piece</span> <span word="of">of</span> <span word="video">video</span>, <span word="or">or</span> <span word="even">even</span> <span word="a">a</span> <span word="particular">particular</span> <span word="website">website</span> – <span word="virtually">virtually</span> <span word="any">any</span> <span word="titbit">titbit</span> <span word="that">that</span> <span word="can">can</span> <span word="be">be</span> <span word="passed">passed</span> <span word="from">from</span> <span word="one">one</span> <span word="person">person</span> <span word="to">to</span> <span word="another">another</span> <span word="via">via</span> <span word="electronic">electronic</span> <span word="communication">communication</span>. <span word="A">A</span> <span word="key">key</span> <span word="facet">facet</span> <span word="of">of</span> <span word="a">a</span> <span word="meme">meme</span> <span word="is">is</span> <span word="that">that</span> <span word="it">it</span> <span word="is">is</span> <span word="voluntary">voluntary</span>, <span word="a">a</span> <span word="communication">communication</span> <span word="which">which</span> <span word="spreads">spreads</span> <span word="from">from</span> <span word="one">one</span> <span word="place">place</span> <span word="to">to</span> <span word="the">the</span> <span word="next">next</span> <span word="without">without</span> <span word="any">any</span> <span word="kind">kind</span> <span word="of">of</span> <span word="compulsion">compulsion</span> <span word="or">or</span> <span word="automation">automation</span>.</p>
页:
[1]