日益普及的网站“收费墙”
<p> 国外不少大牌报纸都已经在网站上设置了不同等级的“收费墙”，有些允许读者每月免费阅读10篇文章，有些则只许读者阅读几段，想要读全文就得付费订阅。付费阅读会成为网络阅读的大趋势吗？</p><p> </p><p> <span word="A">A</span> <span word="paywall">paywall</span> <span word="is">is</span> <span word="a">a</span> <span word="system">system</span> <span word="that">that</span> <span word="prevents">prevents</span> <span word="Internet">Internet</span> <span word="users">users</span> <span word="from">from</span> <span word="accessing">accessing</span> <span word="webpage">webpage</span> <span word="content">content</span> <span word="without">without</span> <span word="a">a</span> <span word="paid">paid</span> <span word="subscription">subscription</span>.</p><p> <span word="Paywall">Paywall</span>（收费墙）指阻止非付费订阅用户看到网页内容的一个屏蔽系统。</p><p> <span word="There">There</span> <span word="are">are</span> <span word="both">both</span> "<span word="hard">hard</span>" <span word="and">and</span> "<span word="soft">soft</span>" <span word="paywalls">paywalls</span> <span word="in">in</span> <span word="use">use</span>. "<span word="Hard">Hard</span>" <span word="paywalls">paywalls</span> <span word="allow">allow</span> <span word="minimal">minimal</span> <span word="to">to</span> <span word="no">no</span> <span word="access">access</span> <span word="to">to</span> <span word="content">content</span> <span word="without">without</span> <span word="subscription">subscription</span>, <span word="while">while</span> "<span word="soft">soft</span>" <span word="paywalls">paywalls</span> <span word="allow">allow</span> <span word="more">more</span> <span word="flexibility">flexibility</span> <span word="in">in</span> <span word="what">what</span> <span word="users">users</span> <span word="can">can</span> <span word="view">view</span> <span word="without">without</span> <span word="subscribing">subscribing</span>, <span word="such">such</span> <span word="as">as</span> <span word="selective">selective</span> <span word="free">free</span> <span word="content">content</span> <span word="and">and</span>/<span word="or">or</span> <span word="a">a</span> <span word="limited">limited</span> <span word="number">number</span> <span word="of">of</span> <span word="articles">articles</span> <span word="per">per</span> <span word="month">month</span>, <span word="or">or</span> <span word="the">the</span> <span word="sampling">sampling</span> <span word="of">of</span> <span word="several">several</span> <span word="pages">pages</span> <span word="of">of</span> <span word="a">a</span> <span word="book">book</span> <span word="or">or</span> <span word="paragraphs">paragraphs</span> <span word="of">of</span> <span word="an">an</span> <span word="article">article</span>. <span word="Newspapers">Newspapers</span> <span word="have">have</span> <span word="been">been</span> <span word="implementing">implementing</span> <span word="paywalls">paywalls</span> <span word="on">on</span> <span word="their">their</span> <span word="websites">websites</span> <span word="to">to</span> <span word="increase">increase</span> <span word="their">their</span> <span word="revenue">revenue</span>, <span word="which">which</span> <span word="has">has</span> <span word="been">been</span> <span word="diminishing">diminishing</span> <span word="due">due</span> <span word="to">to</span> <span word="a">a</span> <span word="decline">decline</span> <span word="in">in</span> <span word="print">print</span> <span word="subscriptions">subscriptions</span> <span word="and">and</span> <span word="advertising">advertising</span> <span word="revenue">revenue</span>. (<span word="Source">Source</span>: <span word="Wikipedia">Wikipedia</span>)</p><p> 在具体使用中有“硬”收费墙和“软”收费墙两种。“硬”收费墙模式下，非订阅用户只能看到最少量的网页内容，或甚至无法看到网页内容；而“软”收费墙模式对用户可见内容的限制则更加灵活，比如，每月允许用户查看精选的一些免费内容或免费查看一定数量的文章，或者允许读者查看某本书的几页内容或某篇文章的几段内容。报纸现在纷纷开始在自家网站设置收费墙，以增加收入。因为订阅量和广告收入下降，报纸的收入一直在下滑。</p>
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