先逛店后网购 showrooming
<p> 还记得曾经的网购“抄号族”吗？他们到商场试好要买的衣服，将衣服的号码抄下，然后到网上以低价购入。其实，他们只是<span word="showroomer">showroomer</span>（先逛店后网购族）中的群体之一。很多人在买电子产品之前也会先到实体店试用一下才到网上下单的。这些行为统称为<span word="showrooming">showrooming</span>。</p><p> </p><p> <span word="Showrooming">Showrooming</span> <span word="is">is</span> <span word="the">the</span> <span word="practice">practice</span> <span word="of">of</span> <span word="going">going</span> <span word="to">to</span> <span word="a">a</span> <span word="conventional">conventional</span> <span word="store">store</span> <span word="to">to</span> <span word="look">look</span> <span word="at">at</span> <span word="a">a</span> <span word="product">product</span> <span word="and">and</span> <span word="then">then</span> <span word="buying">buying</span> <span word="it">it</span> <span word="online">online</span> <span word="for">for</span> <span word="a">a</span> <span word="cheaper">cheaper</span> <span word="price">price</span>.</p><p> <span word="Showrooming">Showrooming</span>指先到传统实体店查看某件商品，然后到网上以较低的价格将该商品购入的行为，我们可以称之为“先逛店后网购”。</p><p> <span word="There">There</span> <span word="are">are</span> <span word="certain">certain</span> <span word="things">things</span> <span word="we">we</span> <span word="may">may</span> <span word="want">want</span> <span word="to">to</span> <span word="see">see</span> <span word="before">before</span> <span word="we">we</span> <span word="buy">buy</span>, <span word="because">because</span> <span word="any">any</span> <span word="written">written</span> <span word="description">description</span> <span word="or">or</span> <span word="image">image</span> <span word="on">on</span> <span word="the">the</span> <span word="web">web</span>, <span word="no">no</span> <span word="matter">matter</span> <span word="how">how</span> <span word="detailed">detailed</span>, <span word="is">is</span> <span word="just">just</span> <span word="no">no</span> <span word="substitute">substitute</span> <span word="for">for</span> <span word="looking">looking</span> <span word="at">at</span> <span word="the">the</span> <span word="real">real</span> <span word="thing">thing</span>. <span word="This">This</span> <span word="is">is</span> <span word="where">where</span> <span word="showrooming">showrooming</span> <span word="kicks">kicks</span> <span word="in">in</span>. <span word="We">We</span> <span word="pop">pop</span> <span word="down">down</span> <span word="to">to</span> <span word="our">our</span> <span word="local">local</span> <span word="bricks">bricks</span>-<span word="and">and</span>-<span word="mortar">mortar</span> <span word="retailer">retailer</span> <span word="who">who</span> <span word="has">has</span> <span word="spent">spent</span> <span word="precious">precious</span> <span word="time">time</span> <span word="and">and</span> <span word="money">money</span> <span word="displaying">displaying</span> <span word="products">products</span> <span word="in">in</span> <span word="an">an</span> <span word="appealing">appealing</span> <span word="way">way</span>, <span word="and">and</span> <span word="check">check</span> <span word="the">the</span> <span word="thing">thing</span> <span word="out">out</span>. <span word="If">If</span> <span word="satisfied">satisfied</span>, <span word="we">we</span> <span word="then">then</span> <span word="go">go</span> <span word="home">home</span> <span word="and">and</span> <span word="buy">buy</span> <span word="said">said</span> <span word="item">item</span> <span word="from">from</span> <span word="an">an</span> <span word="online">online</span> <span word="retailer">retailer</span>, <span word="who">who</span> <span word="can">can</span> <span word="give">give</span> <span word="us">us</span> <span word="a">a</span> <span word="much">much</span> <span word="better">better</span> <span word="deal">deal</span> <span word="because">because</span> <span word="it">it</span> <span word="doesn">doesn</span>'<span word="t">t</span> <span word="have">have</span> <span word="the">the</span> <span word="costly">costly</span> <span word="overheads">overheads</span> <span word="associated">associated</span> <span word="with">with</span> <span word="displaying">displaying</span> <span word="products">products</span> <span word="for">for</span> <span word="consumers">consumers</span> <span word="to">to</span> <span word="examine">examine</span>.</p><p> 我们在购买某些产品之前总希望能亲眼看一下，因为无论网上的文字描述和图片展示多么详尽，仍然无法代替亲眼看到实物的体验。于是，“先逛店后网购”就出现了。我们跑到当地的实体店去查看想买的那件商品，这些实体店都是商家花了大量时间和资金精心布置的。如果我们对商品满意，就回家从网络零售商那里将其买下，因为网络零售商不用在陈列商品方面有额外成本支出，所以我们的成交价格会比实体店低很多。</p>
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