购物时的“姓氏效应”
<p> 外国有研究说，姓氏字母在字母表中位置靠后的人，购物时做决定往往很迅速，并把这种现象叫做“姓氏效应”。估计这种情况在中国就不适用了吧。</p><p> </p><p> <span word="According">According</span> <span word="to">to</span> <span word="a">a</span> <span word="new">new</span> <span word="study">study</span>, <span word="people">people</span> <span word="whose">whose</span> <span word="surnames">surnames</span> <span word="start">start</span> <span word="with">with</span> <span word="letters">letters</span> <span word="late">late</span> <span word="in">in</span> <span word="the">the</span> <span word="alphabet">alphabet</span> <span word="may">may</span> <span word="be">be</span> <span word="the">the</span> <span word="fastest">fastest</span> <span word="to">to</span> <span word="buy">buy</span>. <span word="What">What</span> <span word="could">could</span> <span word="possibly">possibly</span> <span word="explain">explain</span> <span word="this">this</span> <span word="weird">weird</span> <span word="phenomenon">phenomenon</span>, <span word="which">which</span> <span word="the">the</span> <span word="study">study</span> <span word="authors">authors</span> <span word="dubbed">dubbed</span> "<span word="the">the</span> <span word="last">last</span>-<span word="name">name</span> <span word="effect">effect</span>"? <span word="The">The</span> <span word="research">research</span> <span word="didn">didn</span>'<span word="t">t</span> <span word="provide">provide</span> <span word="a">a</span> <span word="definitive">definitive</span> <span word="reason">reason</span>, <span word="but">but</span> <span word="the">the</span> <span word="authors">authors</span> <span word="offer">offer</span> <span word="an">an</span> <span word="intriguing">intriguing</span> <span word="theory">theory</span>.</p><p> 一项新的研究显示，姓氏首字母在字母表中位置越靠后的人在购物时做决定越快。研究人员将这种现象叫做“姓氏效应”。至于为什么会有这样奇怪的现象，该研究没有提供明确的解释，不过研究人员给出了一个比较有趣的理论。</p><p> <span word="Since">Since</span> <span word="America">America</span>'<span word="s">s</span> <span word="obsession">obsession</span> <span word="with">with</span> <span word="alphabetical">alphabetical</span> <span word="order">order</span> <span word="often">often</span> <span word="forces">forces</span> <span word="the">the</span> <span word="Z">Z</span>'<span word="s">s</span> <span word="to">to</span> <span word="the">the</span> <span word="back">back</span> <span word="of">of</span> <span word="the">the</span> <span word="line">line</span> <span word="in">in</span> <span word="childhood">childhood</span>, <span word="they">they</span> <span word="suffer">suffer</span>. <span word="They">They</span> <span word="were">were</span> <span word="always">always</span> <span word="the">the</span> <span word="last">last</span> <span word="to">to</span> <span word="get">get</span> <span word="lunch">lunch</span> <span word="in">in</span> <span word="the">the</span> <span word="cafeteria">cafeteria</span> — <span word="sorry">sorry</span>, <span word="Young">Young</span>, <span word="the">the</span> <span word="other">other</span> <span word="kids">kids</span> <span word="bought">bought</span> <span word="all">all</span> <span word="the">the</span> <span word="chocolate">chocolate</span> <span word="milk">milk</span> <span word="again">again</span> — <span word="and">and</span> <span word="had">had</span> <span word="to">to</span> <span word="beg">beg</span> <span word="for">for</span> <span word="the">the</span> <span word="teacher">teacher</span>'<span word="s">s</span> <span word="attention">attention</span> <span word="from">from</span> <span word="the">the</span> <span word="back">back</span> <span word="of">of</span> <span word="the">the</span> <span word="classroom">classroom</span>. <span word="So">So</span> <span word="later">later</span> <span word="in">in</span> <span word="life">life</span>, <span word="when">when</span> <span word="the">the</span> <span word="Z">Z</span>'<span word="s">s</span> — <span word="and">and</span> <span word="even">even</span> <span word="onetime">onetime</span> <span word="Z">Z</span>'<span word="s">s</span> <span word="who">who</span> <span word="became">became</span> <span word="A">A</span>'<span word="s">s</span> <span word="through">through</span> <span word="marriage">marriage</span> — <span word="see">see</span> <span word="an">an</span> <span word="item">item</span> <span word="they">they</span> <span word="really">really</span> <span word="like">like</span> <span word="for">for</span> <span word="sale">sale</span> <span word="or">or</span> <span word="are">are</span> <span word="offered">offered</span> <span word="a">a</span> <span word="deal">deal</span>, <span word="they">they</span> <span word="jump">jump</span> <span word="on">on</span> <span word="it">it</span>, <span word="afraid">afraid</span> <span word="that">that</span> <span word="supplies">supplies</span> <span word="won">won</span>'<span word="t">t</span> <span word="last">last</span>.</p><p> 因为美国人一直热衷于按照字母顺序排队，所以姓氏字母靠后的人从小就开始遭受排在队尾的境遇。中午吃饭的时候，他们总是排在最后，轮到他们的时候，巧克力奶都卖光了；坐在教室后排的他们还得想办法吸引老师的注意。所以，长大以后，当这些总是排在队尾的人看到他们喜欢的东西或者合适的交易，他们会立马出手，生怕晚了就没了。</p>
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