平板电脑催生“沙发商务”
<p> <span word="Tablet">Tablet</span>是什么应该不用小编告诉你吧？这个物件儿的出现改变了很多人的生活状态，阅读、交际、购物通通都能在这个小小的平板上完成。由此催生的商机自然不容忽视。</p><p> </p><p> <span word="Comscore">Comscore</span> <span word="recently">recently</span> <span word="published">published</span> <span word="a">a</span> <span word="report">report</span> <span word="which">which</span> <span word="shows">shows</span> <span word="nearly">nearly</span> <span word="half">half</span> <span word="of">of</span> <span word="tablet">tablet</span> <span word="users">users</span> <span word="are">are</span> <span word="shopping">shopping</span> <span word="online">online</span> <span word="using">using</span> <span word="them">them</span>. <span word="Tablets">Tablets</span> <span word="will">will</span> <span word="not">not</span> <span word="replace">replace</span> <span word="computers">computers</span>, <span word="but">but</span> <span word="they">they</span> <span word="provide">provide</span> <span word="a">a</span> <span word="much">much</span> <span word="more">more</span> <span word="enjoyable">enjoyable</span> <span word="environment">environment</span> <span word="for">for</span> <span word="content">content</span> <span word="editors">editors</span> <span word="and">and</span> <span word="merchants">merchants</span> <span word="to">to</span> <span word="catch">catch</span> <span word="users">users</span>’ <span word="attention">attention</span> <span word="and">and</span> <span word="transform">transform</span> <span word="them">them</span> <span word="into">into</span> <span word="couch">couch</span>-<span word="buyers">buyers</span>.</p><p> 美国市场研究公司<span word="Comscore">Comscore</span>最近发布的一份报告显示，将近一半的平板电脑用户用平板电脑在线购物。平板电脑不会取代普通电脑，但它们提供了一个更加舒适的环境，让网络编辑和商家能够吸引用户的注意并将他们转化为“沙发消费者”。</p><p> <span word="In">In</span> <span word="this">this</span> <span word="transformation">transformation</span> <span word="process">process</span>, <span word="context">context</span> <span word="is">is</span> <span word="key">key</span>: <span word="Computer">Computer</span> <span word="users">users</span> <span word="are">are</span> <span word="sitting">sitting</span> <span word="right">right</span> <span word="in">in</span> <span word="front">front</span> <span word="of">of</span> <span word="their">their</span> <span word="screen">screen</span>, <span word="highly">highly</span> <span word="focused">focused</span> <span word="on">on</span> <span word="their">their</span> <span word="task">task</span> (<span word="finding">finding</span> <span word="the">the</span> <span word="best">best</span> <span word="deals">deals</span>), <span word="while">while</span> <span word="tablet">tablet</span> <span word="users">users</span> <span word="are">are</span> <span word="relaxing">relaxing</span> <span word="on">on</span> <span word="the">the</span> <span word="couch">couch</span>, <span word="enjoying">enjoying</span> <span word="nice">nice</span> <span word="content">content</span> (<span word="pictures">pictures</span>, <span word="videos">videos</span>, <span word="stories">stories</span>). <span word="We">We</span> <span word="can">can</span> <span word="describe">describe</span> <span word="this">this</span> <span word="context">context</span> <span word="as">as</span> <span word="couch">couch</span>-<span word="browsing">browsing</span>, <span word="and">and</span> <span word="by">by</span> <span word="extension">extension</span> <span word="describe">describe</span> <span word="the">the</span> <span word="act">act</span> <span word="of">of</span> <span word="browsing">browsing</span> <span word="a">a</span> <span word="catalogue">catalogue</span> <span word="or">or</span> <span word="shopping">shopping</span> <span word="through">through</span> <span word="a">a</span> <span word="tablet">tablet</span> <span word="app">app</span> <span word="as">as</span> <span word="couch">couch</span> <span word="commerce">commerce</span>.</p><p> 在这个转化的过程中，内容是最关键的：普通电脑用户坐在电脑屏幕前，全神贯注寻找最划算的商品，而平板电脑用户则舒适地坐在沙发上，欣赏着图片、视频以及小故事等精美素材。我们可以把平板电脑用户的这种体验称为“沙发浏览”，推而广之，坐在沙发上通过平板电脑上的应用程序浏览购物目录或者进行网购就可以称为“沙发商务”。</p>
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