10 tips for better writing
<p><span word="As">As</span> <span word="a">a</span> <span word="proofreader">proofreader</span> <span word="of">of</span> <span word="business">business</span> <span word="writing">writing</span>, <span word="I">I</span> <span word="see">see</span> <span word="many">many</span> <span word="of">of</span> <span word="the">the</span> <span word="same">same</span> <span word="errors">errors</span> <span word="made">made</span> <span word="again">again</span> <span word="and">and</span> <span word="again">again</span>. <span word="Errors">Errors</span> <span word="in">in</span> <span word="your">your</span> <span word="writing">writing</span> (<span word="be">be</span> <span word="they">they</span> <span word="in">in</span> <span word="advertising">advertising</span> <span word="copy">copy</span>, <span word="correspondence">correspondence</span>, <span word="or">or</span> <span word="a">a</span> <span word="web">web</span> <span word="site">site</span>) <span word="are">are</span> <span word="more">more</span> <span word="serious">serious</span>, <span word="I">I</span> <span word="believe">believe</span>, <span word="than">than</span> <span word="most">most</span> <span word="people">people</span> <span word="realize">realize</span>.</p><p><span word="Why">Why</span>? <span word="Well">Well</span>, <span word="the">the</span> <span word="standard">standard</span> <span word="of">of</span> <span word="your">your</span> <span word="writing">writing</span> <span word="has">has</span> <span word="always">always</span> <span word="been">been</span> <span word="important">important</span>. <span word="Today">Today</span>, <span word="though">though</span>, <span word="more">more</span> <span word="than">than</span> <span word="ever">ever</span> <span word="before">before</span>, <span word="FIRST">FIRST</span> <span word="IMPRESSIONS">IMPRESSIONS</span> <span word="COUNT">COUNT</span>. <span word="We">We</span> <span word="are">are</span> <span word="bombarded">bombarded</span> <span word="by">by</span> <span word="the">the</span> <span word="written">written</span> <span word="word">word</span> <span word="in">in</span> <span word="its">its</span> <span word="many">many</span> <span word="forms">forms</span><span word="books">books</span>, <span word="pamphlets">pamphlets</span>, <span word="magazines">magazines</span>, <span word="signs">signs</span>, <span word="e">e</span>-<span word="mail">mail</span>, <span word="web">web</span> <span word="sites">sites</span> <span word="and">and</span> <span word="many">many</span> <span word="other">other</span> <span word="media">media</span>.</p><p><span word="We">We</span> <span word="are">are</span> <span word="all">all</span> <span word="suffering">suffering</span> <span word="from">from</span> <span word="information">information</span> <span word="overload">overload</span> <span word="and">and</span> <span word="are">are</span> <span word="forced">forced</span> <span word="to">to</span> <span word="find">find</span> <span word="ways">ways</span> <span word="of">of</span> <span word="screening">screening</span> <span word="out">out</span> <span word="as">as</span> <span word="much">much</span> <span word="as">as</span> <span word="we">we</span> <span word="can">can</span>. <span word="We">We</span> <span word="thus">thus</span> <span word="tend">tend</span> <span word="to">to</span> <span word="make">make</span> <span word="quick">quick</span> <span word="decisions">decisions</span> <span word="on">on</span> <span word="what">what</span> <span word="to">to</span> <span word="read">read</span> <span word="and">and</span> <span word="what">what</span> <span word="not">not</span> <span word="to">to</span>. <span word="First">First</span> <span word="impressions">impressions</span> <span word="increasingly">increasingly</span> <span word="determine">determine</span> <span word="what">what</span> <span word="we">we</span> <span word="read">read</span> <span word="and">and</span> <span word="what">what</span> <span word="we">we</span> <span word="dont">dont</span>, <span word="and">and</span> <span word="poor">poor</span> <span word="writing">writing</span> <span word="leads">leads</span> <span word="to">to</span> <span word="a">a</span> <span word="poor">poor</span> <span word="first">first</span> <span word="impression">impression</span>.</p><p><span word="The">The</span> <span word="following">following</span> <span word="list">list</span> <span word="of">of</span> <span word="tips">tips</span> <span word="should">should</span> <span word="help">help</span> <span word="you">you</span> <span word="to">to</span> <span word="avoid">avoid</span> <span word="some">some</span> <span word="of">of</span> <span word="the">the</span> <span word="most">most</span> <span word="common">common</span> <span word="slip">slip</span>-<span word="ups">ups</span>.</p><p>1. <span word="Capitals">Capitals</span>:</p><p><span word="Avoid">Avoid</span> <span word="the">the</span> <span word="temptation">temptation</span> <span word="to">to</span> <span word="capitalize">capitalize</span> <span word="words">words</span> <span word="in">in</span> <span word="the">the</span> <span word="middle">middle</span> <span word="of">of</span> <span word="a">a</span> <span word="sentence">sentence</span> <span word="Just">Just</span> <span word="To">To</span> <span word="Provide">Provide</span> <span word="Emphasis">Emphasis</span> <span word="Like">Like</span> <span word="This">This</span>. <span word="If">If</span> <span word="you">you</span> <span word="want">want</span> <span word="to">to</span> <span word="be">be</span> <span word="more">more</span> <span word="emphatic">emphatic</span> <span word="consider">consider</span> <span word="using">using</span> <span word="bold">bold</span> <span word="face">face</span>, <span word="italics">italics</span>, <span word="color">color</span> <span word="or">or</span> <span word="larger">larger</span> <span word="text">text</span>.</p><p>2. <span word="Commas">Commas</span>:</p><p><span word="The">The</span> <span word="most">most</span> <span word="common">common</span> <span word="use">use</span> <span word="of">of</span> <span word="the">the</span> <span word="comma">comma</span> <span word="is">is</span> <span word="to">to</span> <span word="join">join</span> <span word="together">together</span> <span word="short">short</span> <span word="sentences">sentences</span> <span word="to">to</span> <span word="make">make</span> <span word="a">a</span> <span word="single">single</span> <span word="longer">longer</span> <span word="sentence">sentence</span>. <span word="We">We</span> <span word="do">do</span> <span word="this">this</span> <span word="with">with</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="following">following</span> <span word="small">small</span> <span word="joining">joining</span> <span word="words">words</span>: <span word="and">and</span>, <span word="or">or</span>, <span word="but">but</span>, <span word="yet">yet</span>, <span word="for">for</span>, <span word="nor">nor</span>, <span word="or">or</span> <span word="so">so</span>. <span word="For">For</span> <span word="example">example</span>:</p><p><span word="We">We</span> <span word="have">have</span> <span word="finished">finished</span> <span word="the">the</span> <span word="work">work</span>, <span word="and">and</span> <span word="we">we</span> <span word="are">are</span> <span word="looking">looking</span> <span word="forward">forward</span> <span word="to">to</span> <span word="the">the</span> <span word="weekend">weekend</span>.</p>
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