当#34;中华福爷爷#34;遇上#34;圣诞老人#34;
圣诞节第二天，身着汉服、手持福袋、慈眉善目、笑容可掬的“中华福爷爷”在北京太庙隆重问世。“中华福爷爷”是花百万巨资从全球征集来的作品，选在这个日子发布，似乎有和“圣诞老人”叫板的意思。<span word="Many">Many</span> <span word="Chinese">Chinese</span> <span word="cities">cities</span> <span word="have">have</span> <span word="been">been</span> <span word="filled">filled</span> <span word="with">with</span> <span word="Christmas">Christmas</span> <span word="neon">neon</span> <span word="lights">lights</span>, <span word="Christmas">Christmas</span> <span word="songs">songs</span>, <span word="Christmas">Christmas</span> <span word="trees">trees</span>, <span word="and">and</span> <span word="the">the</span> <span word="images">images</span> <span word="of">of</span> <span word="Santa">Santa</span> <span word="Claus">Claus</span> <span word="in">in</span> <span word="recent">recent</span> <span word="days">days</span>, <span word="and">and</span> <span word="the">the</span> <span word="business">business</span> <span word="of">of</span> <span word="hotels">hotels</span> <span word="and">and</span> <span word="restaurants">restaurants</span> <span word="has">has</span> <span word="been">been</span> <span word="exceptionally">exceptionally</span> <span word="brisk">brisk</span>. <span word="As">As</span> <span word="a">a</span> <span word="matter">matter</span> <span word="of">of</span> <span word="fact">fact</span>, <span word="foreign">foreign</span> <span word="festivals">festivals</span> <span word="are">are</span> <span word="becoming">becoming</span> <span word="more">more</span> <span word="popular">popular</span> <span word="than">than</span> <span word="certain">certain</span> <span word="traditional">traditional</span> <span word="Chinese">Chinese</span> <span word="festivals">festivals</span> <span word="among">among</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="people">people</span>, <span word="particularly">particularly</span> <span word="the">the</span> <span word="youth">youth</span>.近一段日子来，我国许多城市，圣诞霓虹灯闪烁，满耳是圣诞歌，满眼是圣诞树和圣诞老人的形象，旅馆酒楼的生意也异常红火。不得不承认，在一些人特别是年轻一代的眼里，传统节日有日渐式微之势。<span word="Certain">Certain</span> <span word="traditional">traditional</span> <span word="festivals">festivals</span> <span word="have">have</span> <span word="died">died</span> <span word="out">out</span> <span word="because">because</span> <span word="people">people</span> <span word="have">have</span> <span word="forgotten">forgotten</span> <span word="their">their</span> <span word="spiritual">spiritual</span> <span word="connotations">connotations</span>, <span word="said">said</span> <span word="noted">noted</span> <span word="writer">writer</span> <span word="Feng">Feng</span> <span word="Jicai">Jicai</span>. <span word="More">More</span> <span word="and">and</span> <span word="more">more</span> <span word="Chinese">Chinese</span> <span word="people">people</span> <span word="are">are</span> <span word="beginning">beginning</span> <span word="to">to</span> <span word="exchange">exchange</span> <span word="gifts">gifts</span> <span word="on">on</span> <span word="Valentines">Valentines</span> <span word="Day">Day</span> <span word="and">and</span> <span word="Christmas">Christmas</span>. <span word="However">However</span>, <span word="many">many</span> <span word="of">of</span> <span word="them">them</span> <span word="know">know</span> <span word="nothing">nothing</span> <span word="about">about</span> <span word="Chinese">Chinese</span> <span word="New">New</span> <span word="Year">Year</span> <span word="pictures">pictures</span> <span word="or">or</span> <span word="sugarcoated">sugarcoated</span> <span word="figurines">figurines</span>, <span word="have">have</span> <span word="never">never</span> <span word="heard">heard</span> <span word="suona">suona</span> <span word="music">music</span>, <span word="and">and</span> <span word="cannot">cannot</span> <span word="recognize">recognize</span> <span word="wormwood">wormwood</span> <span word="or">or</span> <span word="calami">calami</span>. <span word="Certain">Certain</span> <span word="folk">folk</span> <span word="customs">customs</span> <span word="on">on</span> <span word="the">the</span> <span word="Dragon">Dragon</span> <span word="Boat">Boat</span> <span word="Festival">Festival</span>, <span word="Tomb">Tomb</span> <span word="Sweeping">Sweeping</span> <span word="Day">Day</span>, <span word="and">and</span> <span word="other">other</span> <span word="traditional">traditional</span> <span word="festivals">festivals</span> <span word="have">have</span> <span word="gradually">gradually</span> <span word="disappeared">disappeared</span>. <span word="Under">Under</span> <span word="such">such</span> <span word="circumstances">circumstances</span>, <span word="even">even</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="Fortune">Fortune</span> <span word="Grandpa">Grandpa</span> <span word="is">is</span> <span word="unlikely">unlikely</span> <span word="to">to</span> <span word="defeat">defeat</span> <span word="Santa">Santa</span> <span word="Claus">Claus</span>.作家冯骥才曾说过：“一些传统节日之所以中断乃至消亡，实际上是它的精神内涵被人忘记，它的精神载体不复存在。”现在越来越多的人开始在情人节、圣诞节互赠礼物，却不知道年画、糖人，没听过唢呐，不识艾草、菖蒲。原本产生于民间的端午节、清明节等传统节日，一些节俗也已不再见于民间。在这种情况下，即便是花巨资从全球征集来的“中华福爷爷”，如果遇到派发礼物的“圣诞老人”，恐怕还是要落下风的。<span word="However">However</span>, <span word="it">it</span> <span word="is">is</span> <span word="not">not</span> <span word="a">a</span> <span word="bad">bad</span> <span word="thing">thing</span> <span word="to">to</span> <span word="some">some</span> <span word="extent">extent</span>. <span word="It">It</span> <span word="constantly">constantly</span> <span word="reminds">reminds</span> <span word="people">people</span> <span word="to">to</span> <span word="restore">restore</span> <span word="the">the</span> <span word="true">true</span> <span word="face">face</span> <span word="of">of</span> <span word="traditional">traditional</span> <span word="festivals">festivals</span>. <span word="China">China</span> <span word="has">has</span> <span word="listed">listed</span> <span word="traditional">traditional</span> <span word="Tomb">Tomb</span> <span word="Sweeping">Sweeping</span> <span word="Day">Day</span>, <span word="Dragon">Dragon</span> <span word="Boat">Boat</span> <span word="Festival">Festival</span> <span word="and">and</span> <span word="Mid">Mid</span>-<span word="Autumn">Autumn</span> <span word="Festival">Festival</span> <span word="as">as</span> <span word="legal">legal</span> <span word="holidays">holidays</span>, <span word="which">which</span> <span word="brings">brings</span> <span word="more">more</span> <span word="paid">paid</span> <span word="leaves">leaves</span> <span word="to">to</span> <span word="the">the</span> <span word="public">public</span>, <span word="and">and</span> <span word="is">is</span> <span word="conducive">conducive</span> <span word="to">to</span> <span word="awaken">awaken</span> <span word="the">the</span> <span word="public">public</span> <span word="awareness">awareness</span> <span word="of">of</span> <span word="traditional">traditional</span> <span word="festivals">festivals</span>. <span word="Obviously">Obviously</span>, <span word="this">this</span> <span word="method">method</span> <span word="cannot">cannot</span> <span word="truly">truly</span> <span word="root">root</span> <span word="traditional">traditional</span> <span word="festivals">festivals</span> <span word="in">in</span> <span word="the">the</span> <span word="hearts">hearts</span> <span word="of">of</span> <span word="people">people</span> <span word="and">and</span> <span word="their">their</span> <span word="charm">charm</span> <span word="has">has</span> <span word="turned">turned</span> <span word="into">into</span> <span word="an">an</span> <span word="empty">empty</span> <span word="shell">shell</span> <span word="of">of</span> <span word="culture">culture</span>.但这种下风，在笔者看来，却并不是什么坏事，它在不断提醒着我们如何还原传统节日的“本真面目”。近年来，国家将清明、端午、中秋等传统节日列为法定节假日，在给公众更多休假福利的同时，一些专家也认为，此举有利于唤醒公众对传统节日的认识。很显然，这种“一设了之”的做法，并不能将传统节日真正植根于国人心中，传统节日的经典魅力充其量只剩下“文化空壳”。<span word="In">In</span> <span word="modern">modern</span> <span word="society">society</span>, <span word="festival">festival</span> <span word="is">is</span> <span word="a">a</span> <span word="carrier">carrier</span> <span word="of">of</span> <span word="culture">culture</span> <span word="and">and</span> <span word="its">its</span> <span word="meaning">meaning</span> <span word="and">and</span> <span word="connotation">connotation</span> <span word="largely">largely</span> <span word="depend">depend</span> <span word="on">on</span> <span word="their">their</span> <span word="understandings">understandings</span> <span word="and">and</span> <span word="usages">usages</span> <span word="by">by</span> <span word="people">people</span>. <span word="Compared">Compared</span> <span word="with">with</span> <span word="foreign">foreign</span> <span word="festivals">festivals</span>, <span word="traditional">traditional</span> <span word="Chinese">Chinese</span> <span word="festivals">festivals</span> <span word="are">are</span> <span word="not">not</span> <span word="inferior">inferior</span> <span word="in">in</span> <span word="cultural">cultural</span> <span word="connotation">connotation</span>, <span word="but">but</span> <span word="lack">lack</span> <span word="of">of</span> <span word="fashionable">fashionable</span> <span word="elements">elements</span> <span word="pursued">pursued</span> <span word="by">by</span> <span word="modern">modern</span> <span word="people">people</span>. <span word="If">If</span> <span word="people">people</span> <span word="do">do</span> <span word="not">not</span> <span word="appreciate">appreciate</span> <span word="the">the</span> <span word="historical">historical</span> <span word="culture">culture</span> <span word="contained">contained</span> <span word="by">by</span> <span word="traditional">traditional</span> <span word="festivals">festivals</span>, <span word="and">and</span> <span word="only">only</span> <span word="take">take</span> <span word="pleasure">pleasure</span>-<span word="seeking">seeking</span> <span word="as">as</span> <span word="the">the</span> <span word="essence">essence</span>, <span word="the">the</span> <span word="significance">significance</span> <span word="of">of</span> <span word="traditional">traditional</span> <span word="festivals">festivals</span> <span word="will">will</span> <span word="fade">fade</span> <span word="away">away</span> <span word="and">and</span> <span word="the">the</span> <span word="inheritance">inheritance</span> <span word="of">of</span> <span word="fine">fine</span> <span word="traditional">traditional</span> <span word="culture">culture</span> <span word="will">will</span> <span word="be">be</span> <span word="cut">cut</span> <span word="off">off</span>. <span word="In">In</span> <span word="this">this</span> <span word="sense">sense</span>, <span word="the">the</span> <span word="figure">figure</span> <span word="of">of</span> <span word="Chinese">Chinese</span> <span word="Fortune">Fortune</span> <span word="Grandpa">Grandpa</span> <span word="is">is</span> <span word="a">a</span> <span word="cultural">cultural</span> <span word="logo">logo</span>, <span word="showing">showing</span> <span word="Chinese">Chinese</span> <span word="peoples">peoples</span> <span word="understanding">understanding</span> <span word="and">and</span> <span word="expectations">expectations</span> <span word="of">of</span> <span word="traditional">traditional</span> <span word="culture">culture</span> <span word="and">and</span> <span word="demonstrating">demonstrating</span> <span word="the">the</span> <span word="tolerance">tolerance</span> <span word="and">and</span> <span word="strength">strength</span> <span word="of">of</span> <span word="modern">modern</span> <span word="civilization">civilization</span>. <span word="The">The</span> <span word="creative">creative</span> <span word="combination">combination</span> <span word="will">will</span> <span word="award">award</span> <span word="marks">marks</span> <span word="for">for</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="Fortune">Fortune</span> <span word="Grandpa">Grandpa</span> <span word="in">in</span> <span word="its">its</span> <span word="contest">contest</span> <span word="with">with</span> <span word="Santa">Santa</span> <span word="Claus">Claus</span>.节日作为一种文化载体，在现代社会里，其意义和内涵很大程度取决于当代人对其理解和使用的方式。传统节日和洋节日相比，在文化和内涵上并不逊色，缺少的就是被现代人所追捧的时尚元素。倘若我们不去体味传统节日所蕴涵的历史文化，甚至仅把吃喝玩乐视为节日的要义，那就难免会淡化节日的意义，更会人为地割断对优秀传统文化的继承、对共同精神家园的守护。从这个意义上讲，“中华福爷爷”作为一种文化标志，既承载了国人对于传统文化的理解和期许，又展现了现代文明的包容和力量，相信这种创造性结合会给“中华福爷爷”在与“圣诞老人” 下一个回合的“较量”中加分不少。<span word="In">In</span> <span word="fact">fact</span>, <span word="any">any</span> <span word="traditional">traditional</span> <span word="culture">culture</span> <span word="cannot">cannot</span> <span word="be">be</span> <span word="self">self</span>-<span word="enclosed">enclosed</span> <span word="in">in</span> <span word="the">the</span> <span word="era">era</span> <span word="of">of</span> <span word="global">global</span> <span word="village">village</span>. <span word="Nowadays">Nowadays</span>, <span word="some">some</span> <span word="of">of</span> <span word="Chinese">Chinese</span> <span word="people">people</span> <span word="are">are</span> <span word="keen">keen</span> <span word="on">on</span> <span word="celebrating">celebrating</span> <span word="foreign">foreign</span> <span word="festivals">festivals</span> <span word="while">while</span> <span word="foreigners">foreigners</span> <span word="more">more</span> <span word="like">like</span> <span word="to">to</span> <span word="celebrate">celebrate</span> <span word="traditional">traditional</span> <span word="Chinese">Chinese</span> <span word="festivals">festivals</span>. <span word="In">In</span> <span word="the">the</span> <span word="face">face</span> <span word="of">of</span> <span word="cultural">cultural</span> <span word="conflict">conflict</span> <span word="and">and</span> <span word="integration">integration</span>, <span word="we">we</span> <span word="should">should</span> <span word="dig">dig</span> <span word="the">the</span> <span word="tradition">tradition</span> <span word="as">as</span> <span word="well">well</span> <span word="as">as</span> <span word="tolerate">tolerate</span> <span word="diversified">diversified</span> <span word="choices">choices</span>. <span word="Noted">Noted</span> <span word="sociologist">sociologist</span> <span word="Fei">Fei</span> <span word="Xiaotong">Xiaotong</span> <span word="had">had</span> <span word="said">said</span> <span word="that">that</span> <span word="as">as</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="major">major</span> <span word="powers">powers</span> <span word="with">with</span> <span word="ancient">ancient</span> <span word="civilizations">civilizations</span>, <span word="China">China</span> <span word="should">should</span> <span word="have">have</span> <span word="broad">broad</span> <span word="breadth">breadth</span> <span word="of">of</span> <span word="mind">mind</span> <span word="and">and</span> <span word="cultural">cultural</span> <span word="ambition">ambition</span>. <span word="Therefore">Therefore</span>, <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="Fortune">Fortune</span> <span word="Grandpa">Grandpa</span> <span word="should">should</span> <span word="coexist">coexist</span> <span word="with">with</span> <span word="Santa">Santa</span> <span word="Claus">Claus</span> <span word="and">and</span> <span word="jointly">jointly</span> <span word="bring">bring</span> <span word="joy">joy</span> <span word="to">to</span> <span word="people">people</span>.其实，在地球村时代，任何传统文化都不可能自我封闭。当下，一些中国人爱过洋节，不少外国人也热衷于中国的传统节日。面对这种文化的冲突和融合，我们既要挖掘传统，又要宽容选择。社会学家费孝通先生曾经提出作为一个世界大国和文明古国，中国应有这样的文化胸怀和文化志向：“各美其美，美人之美，美美与共，天下大同”。我想，如果中华福爷爷”遇上了“圣诞老人”，它们应当和谐共处的，携手并行的。</p>
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