韩国男士的#34;花样美男#34;之路
在男性占社会主导地位的韩国，男士每天早上化妆正迅速变成一件平常事，就如同其他国家的男士每天早上剃须一样。<span word="Two">Two</span> <span word="years">years</span> <span word="of">of</span> <span word="compulsory">compulsory</span> <span word="military">military</span> <span word="service">service</span> <span word="and">and</span> <span word="centuries">centuries</span> <span word="of">of</span> <span word="Confucian">Confucian</span> <span word="culture">culture</span> <span word="have">have</span> <span word="imbued">imbued</span> <span word="South">South</span> <span word="Korean">Korean</span> <span word="men">men</span> <span word="with">with</span> <span word="a">a</span> <span word="traditional">traditional</span> <span word="sense">sense</span> <span word="of">of</span> <span word="masculinity">masculinity</span>. <span word="But">But</span> <span word="many">many</span> <span word="are">are</span> <span word="beginning">beginning</span> <span word="to">to</span> <span word="embrace">embrace</span> <span word="a">a</span> <span word="new">new</span> <span word="version">version</span> <span word="of">of</span> <span word="handsome">handsome</span>.由于受两年的兵役的影响和几百年来儒家文化的熏陶，韩国男士被灌输了传统的男子汉观念。然而如今很多人开始接受了对于英俊的新定义。<span word="In">In</span> <span word="the">the</span> <span word="late">late</span> 1990<span word="s">s</span>, <span word="South">South</span> <span word="Korea">Korea</span> <span word="lifted">lifted</span> <span word="a">a</span> <span word="ban">ban</span> <span word="on">on</span> <span word="Japanese">Japanese</span> <span word="products">products</span>, <span word="including">including</span> <span word="comics">comics</span>, <span word="which">which</span> <span word="idolized">idolized</span> <span word="beautiful">beautiful</span> <span word="men">men</span> <span word="who">who</span> <span word="were">were</span> <span word="less">less</span> <span word="masculine">masculine</span> <span word="than">than</span> <span word="tradition">tradition</span> <span word="expected">expected</span>. <span word="They">They</span> <span word="had">had</span> <span word="softer">softer</span> <span word="looks">looks</span> <span word="with">with</span> <span word="small">small</span> <span word="and">and</span> <span word="slender">slender</span> <span word="facial">facial</span> <span word="features">features</span>. <span word="Men">Men</span> <span word="like">like</span> <span word="them">them</span> <span word="were">were</span> <span word="called">called</span> “<span word="flower">flower</span> <span word="men">men</span>” <span word="and">and</span> <span word="appeared">appeared</span> <span word="in">in</span> <span word="Korean">Korean</span> <span word="dramas">dramas</span> <span word="and">and</span> <span word="movies">movies</span>.上世纪九十年代末，韩国解禁了漫画等日本舶来品。日本漫画中十分推崇那些比传统男性形象更为阴柔的美男子。他们的五官小巧纤细，面容柔美。这样的男子被称为“花样美男”，在韩国影视剧中频频亮相。<span word="Today">Today</span>, <span word="TV">TV</span> <span word="commercials">commercials</span> <span word="in">in</span> <span word="the">the</span> <span word="country">country</span> <span word="feature">feature</span> <span word="attractive">attractive</span> <span word="male">male</span> <span word="superstars">superstars</span> <span word="with">with</span> <span word="heavy">heavy</span> <span word="makeup">makeup</span>. <span word="The">The</span> <span word="mainstream">mainstream</span> <span word="media">media</span> <span word="advocate">advocate</span> <span word="perfect">perfect</span> <span word="skin">skin</span> <span word="as">as</span> <span word="a">a</span> <span word="necessity">necessity</span> <span word="for">for</span> <span word="finding">finding</span> <span word="a">a</span> <span word="job">job</span> <span word="and">and</span> <span word="a">a</span> <span word="wife">wife</span>.如今在韩国，电视广告中常常出现画着浓妆的魅力男星。主流媒体也一直宣传无暇肌肤是求职和成家的必要条件。“<span word="My">My</span> <span word="skin">skin</span> <span word="wasn">wasn</span>’<span word="t">t</span> <span word="bad">bad</span>, <span word="but">but</span> <span word="the">the</span> <span word="media">media</span> <span word="constantly">constantly</span> <span word="sends">sends</span> <span word="the">the</span> <span word="message">message</span> <span word="that">that</span> <span word="skin">skin</span> <span word="is">is</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="most">most</span> <span word="important">important</span> <span word="things">things</span>, <span word="so">so</span> <span word="I">I</span> <span word="wanted">wanted</span> <span word="to">to</span> <span word="take">take</span> <span word="care">care</span> <span word="of">of</span> <span word="it">it</span>,” 27-<span word="year">year</span>-<span word="old">old</span> <span word="Kim">Kim</span> <span word="John">John</span>-<span word="hoon">hoon</span>, <span word="who">who</span> <span word="works">works</span> <span word="in">in</span> <span word="the">the</span> <span word="technology">technology</span> <span word="industry">industry</span>, <span word="told">told</span> <span word="AP">AP</span>.27岁的金正勋在科技行业工作，他在接受美联社采访时表示：“我的皮肤不差，但媒体不断传递这样一个信息，皮肤是头等大事之一，所以我想打理一下。”<span word="The">The</span> <span word="country">country</span> <span word="accounted">accounted</span> <span word="for">for</span> <span word="nearly">nearly</span> 21 <span word="percent">percent</span> <span word="of">of</span> <span word="global">global</span> <span word="men">men</span>’<span word="s">s</span> <span word="cosmetics">cosmetics</span> <span word="sales">sales</span> <span word="last">last</span> <span word="year">year</span>, <span word="totaling">totaling</span> $495.5 <span word="million">million</span> (3.08 <span word="billion">billion</span> <span word="yuan">yuan</span>), <span word="according">according</span> <span word="to">to</span> <span word="Euromonitor">Euromonitor</span> <span word="International">International</span>, <span word="a">a</span> <span word="market">market</span> <span word="research">research</span> <span word="firm">firm</span>. <span word="That">That</span> <span word="makes">makes</span> <span word="South">South</span> <span word="Korea">Korea</span> <span word="the">the</span> <span word="largest">largest</span> <span word="market">market</span> <span word="for">for</span> <span word="men">men</span>’<span word="s">s</span> <span word="cosmetics">cosmetics</span>.据欧睿信息咨询公司的一项调查显示，去年，韩国男性化妆品市场销售额为4.955亿美元（合30.8亿人民币），约占全球男性化妆品销量的21%。韩国也因此成为全球最大的男性化妆品市场。<span word="But">But</span> <span word="many">many</span> <span word="men">men</span> <span word="use">use</span> <span word="makeup">makeup</span> <span word="not">not</span> <span word="because">because</span> <span word="they">they</span> <span word="want">want</span> <span word="to">to</span> <span word="appear">appear</span> <span word="more">more</span> <span word="feminine">feminine</span>, <span word="but">but</span> <span word="because">because</span> <span word="they">they</span> <span word="want">want</span> <span word="a">a</span> <span word="more">more</span> <span word="crisp">crisp</span>, <span word="clean">clean</span> <span word="look">look</span> <span word="in">in</span> <span word="order">order</span> <span word="to">to</span> <span word="get">get</span> <span word="ahead">ahead</span> <span word="in">in</span> <span word="the">the</span> <span word="country">country</span>’<span word="s">s</span> <span word="competitive">competitive</span> <span word="job">job</span> <span word="environment">environment</span>.而许多男士之所以使用化妆品并不是为了让自己看上去女性化，而是希望拥有更干净利落的形象，以便在韩国竞争激烈的职场中拔得头筹。<span word="Lim">Lim</span> <span word="Jung">Jung</span>-<span word="shik">shik</span>, <span word="from">from</span> <span word="South">South</span> <span word="Korea">Korea</span>’<span word="s">s</span> <span word="largest">largest</span> <span word="cosmetics">cosmetics</span> <span word="company">company</span> <span word="Amore">Amore</span> <span word="Pacific">Pacific</span>, <span word="estimates">estimates</span> <span word="that">that</span> 20 <span word="percent">percent</span> <span word="of">of</span> <span word="young">young</span> <span word="men">men</span> <span word="now">now</span> <span word="occasionally">occasionally</span> <span word="wear">wear</span> <span word="some">some</span> <span word="kind">kind</span> <span word="of">of</span> <span word="foundation">foundation</span>. <span word="But">But</span> <span word="he">he</span> <span word="says">says</span> <span word="this">this</span> <span word="doesn">doesn</span>’<span word="t">t</span> <span word="conflict">conflict</span> <span word="with">with</span> <span word="South">South</span> <span word="Korea">Korea</span>’<span word="s">s</span> <span word="macho">macho</span>, <span word="competitive">competitive</span> <span word="culture">culture</span>.林正植供职于韩国最大的化妆品公司——爱茉莉太平洋集团。他估计现在20%的年轻男士会偶尔擦些粉底。但他也表示，这与崇尚阳刚和竞争的韩国文化并不相悖。“<span word="In">In</span> <span word="the">the</span> <span word="West">West</span>, <span word="if">if</span> <span word="a">a</span> <span word="guy">guy</span> <span word="wore">wore</span> <span word="makeup">makeup</span> <span word="or">or</span> <span word="a">a</span> <span word="group">group</span> <span word="of">of</span> <span word="men">men</span> <span word="walked">walked</span> <span word="into">into</span> <span word="a">a</span> <span word="makeup">makeup</span> <span word="store">store</span>, <span word="people">people</span> <span word="might">might</span> <span word="think">think</span> <span word="they">they</span> <span word="were">were</span> <span word="gay">gay</span>. <span word="But">But</span> <span word="here">here</span> <span word="in">in</span> <span word="South">South</span> <span word="Korea">Korea</span>, <span word="things">things</span> <span word="are">are</span> <span word="different">different</span>,” <span word="he">he</span> <span word="told">told</span> <span word="the">the</span> <span word="BBC">BBC</span> <span word="in">in</span> <span word="an">an</span> <span word="interview">interview</span>. “<span word="A">A</span> <span word="few">few</span> <span word="years">years</span> <span word="ago">ago</span>, <span word="there">there</span> <span word="was">was</span> <span word="an">an</span> <span word="advert">advert</span> <span word="which">which</span> <span word="said">said</span>, ‘<span word="Your">Your</span> <span word="appearance">appearance</span> <span word="is">is</span> <span word="also">also</span> <span word="your">your</span> <span word="strategy">strategy</span>,’ <span word="meaning">meaning</span> <span word="that">that</span> <span word="grooming">grooming</span> <span word="yourself">yourself</span> <span word="is">is</span> <span word="a">a</span> <span word="reflection">reflection</span> <span word="of">of</span> <span word="your">your</span> <span word="competency">competency</span>, <span word="part">part</span> <span word="of">of</span> <span word="your">your</span> <span word="value">value</span> <span word="as">as</span> <span word="a">a</span> <span word="complete">complete</span> <span word="package">package</span>.”“在西方，如果一位男士化了妆或者一群男人走进化妆品店，人们会怀疑他们是同性恋。但在韩国却不同。”他在接受<span word="BBC">BBC</span>采访时表示：“几年前，有个广告曾这样说：‘外表也是制胜策略’，意思是说修饰自己是自身能力的体现，同时也是整体价值的一部分。”<span word="South">South</span> <span word="Korea">Korea</span> <span word="is">is</span> <span word="a">a</span> <span word="deeply">deeply</span> <span word="competitive">competitive</span> <span word="place">place</span> <span word="with">with</span> <span word="some">some</span> <span word="of">of</span> <span word="the">the</span> <span word="longest">longest</span> <span word="working">working</span> <span word="hours">hours</span> <span word="in">in</span> <span word="the">the</span> <span word="developed">developed</span> <span word="world">world</span>. <span word="Competition">Competition</span> <span word="for">for</span> <span word="jobs">jobs</span> <span word="at">at</span> <span word="big">big</span>-<span word="name">name</span> <span word="companies">companies</span> <span word="is">is</span> <span word="fierce">fierce</span>. <span word="Youth">Youth</span> <span word="unemployment">unemployment</span> <span word="is">is</span> <span word="twice">twice</span> <span word="the">the</span> <span word="national">national</span> <span word="average">average</span>, <span word="according">according</span> <span word="to">to</span> <span word="the">the</span> <span word="BBC">BBC</span>.韩国是个竞争十分激烈的国度，也是工作时间较长的发达国家之一。据<span word="BBC">BBC</span>报道，在韩国大公司找工作竞争十分残酷，青年失业率是全国平均水平的两倍。<span word="In">In</span> <span word="South">South</span> <span word="Korea">Korea</span>, <span word="appearances">appearances</span> <span word="play">play</span> <span word="an">an</span> <span word="important">important</span> <span word="role">role</span> <span word="in">in</span> <span word="getting">getting</span> <span word="jobs">jobs</span>. <span word="All">All</span> <span word="applications">applications</span> <span word="require">require</span> <span word="photos">photos</span> <span word="and">and</span> <span word="some">some</span> <span word="employers">employers</span> <span word="even">even</span> <span word="ask">ask</span> <span word="a">a</span> <span word="professional">professional</span> <span word="face">face</span> <span word="reader">reader</span> <span word="to">to</span> <span word="join">join</span> <span word="the">the</span> <span word="interview">interview</span> <span word="process">process</span>. <span word="Based">Based</span> <span word="on">on</span> <span word="physiognomy">physiognomy</span>, <span word="which">which</span> <span word="assesses">assesses</span> <span word="a">a</span> <span word="person">person</span>’<span word="s">s</span> <span word="character">character</span> <span word="from">from</span> <span word="their">their</span> <span word="external">external</span> <span word="appearance">appearance</span>, <span word="they">they</span> <span word="ensure">ensure</span> <span word="the">the</span> <span word="company">company</span> <span word="doesn">doesn</span>’<span word="t">t</span> <span word="hire">hire</span> <span word="unsuitable">unsuitable</span> <span word="candidates">candidates</span>, <span word="according">according</span> <span word="to">to</span> <span word="a">a</span> <span word="recent">recent</span> <span word="report">report</span> <span word="by">by</span> <span word="ABC">ABC</span> <span word="News">News</span>.在韩国求职，相貌起到很大的作用。所有的求职申请都必须附上照片，一些用人单位甚至会在面试过程中请来专业的面部分析师。美国广播公司最新一则报道称，根据面相学，这些公司可以从外貌来判断一个人的性格，以确保公司不会雇佣一些不合适的面试者。“<span word="For">For</span> <span word="the">the</span> <span word="younger">younger</span> <span word="people">people</span>, <span word="it">it</span>’<span word="s">s</span> <span word="a">a</span> <span word="matter">matter</span> <span word="of">of</span> <span word="survival">survival</span>,” <span word="Park">Park</span> <span word="Jin">Jin</span>-<span word="won">won</span>, <span word="vice">vice</span> <span word="president">president</span> <span word="of">of</span> <span word="Doosan">Doosan</span> <span word="Industrial">Industrial</span> <span word="Vehicle">Vehicle</span>, <span word="told">told</span> <span word="ABC">ABC</span> <span word="News">News</span>. “<span word="So">So</span> <span word="when">when</span> <span word="I">I</span> <span word="interview">interview</span> <span word="future">future</span> <span word="employees">employees</span>, <span word="I">I</span> <span word="do">do</span> <span word="keep">keep</span> <span word="in">in</span> <span word="mind">mind</span> <span word="looks">looks</span>. <span word="Qualifications">Qualifications</span> <span word="are">are</span> <span word="basic">basic</span> <span word="and">and</span> <span word="the">the</span> <span word="real">real</span> <span word="competitiveness">competitiveness</span> <span word="is">is</span> <span word="how">how</span> <span word="you">you</span> <span word="manage">manage</span> <span word="to">to</span> <span word="be">be</span> <span word="presentable">presentable</span>.”“对于年轻人来说，这事关生存。”韩国斗山产业车辆株式会社副社长朴金文在接受美国广播公司采访时说道：“所以当我面试未来的雇员时，我一定会把相貌铭记在心。资历是首要的，但是真正的竞争力在于你如何打造一个良好的形象。”</p>
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